Introduction to the Program

With this Diploma you will obtain all the necessary knowledge of atmosphere monetization in only 6 weeks"

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The Internet is undoubtedly a key space for the marketing of products, because it offers multiple facilities for buyers to do so from any place and at any time.  In addition, thanks to Artificial Intelligence many brands already incorporate simulators that even record the size of the user and allow them to try on clothes on an image or on their body live through the camera of their electronic device. Also, companies' costs are reduced exponentially, as they can create simulated immersive experiences and not need to be present in a specific space. 

This is the reason why TECH has designed this Diploma in Metaverse Marketing. This is a university program taught 100% online, which allows students to digitally enter the virtual world as a new platform for advertising content. In turn, TECH has highlighted in the agenda the key knowledge behind NFT’s, consumer experiences, and success stories in this sector. All this, under a theoretical-practical approach, which will bring the specialists closer to the IT practice.  

In this way, TECH has developed a unique and innovative experience that also applies the Relearning methodology, to exempt students from long hours of memorization and allow a simple and effective way to learn key content. In its line of academic rigor, TECH relies on a group of experts in Metaverse who have designed the content of the degree and will be responsible for teaching the subject. A program designed to train specialists in cyberspace advertising in only 150 academic hours and with the support of professionals who work in the field on a daily basis.

TECH applies the latest pedagogical technology to help you understand the Metaverse funnel in a simple and flexible way”

This Postgraduate certificate in Metaverse Marketing contains the most complete and up-to-date program on the market. The most important features include:

  • Up-to-date case studies provided by experts in the Metaverse, Blockchain and Web 3.0
  • The graphic, schematic, and practical contents with which they are created, provide medical information on the disciplines that are essential for professional practice 
  • Practical exercises where the self-assessment process can be carried out to improve learning 
  • Its special emphasis on innovative methodologies  
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection 

Boost your digital creation projects and collaborations thanks to TECH's comprehensive training on how advertising is transforming online” 

The program includes, in its teaching staff, professionals from the sector who bring to this program the experience of their work, in addition to recognized specialists from prestigious reference societies and universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

In the Virtual Campus you will be able to access to 150 hours of additional high quality material and directly contact teachers to resolve any issues you may have"

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Still not mastered new advertising content platforms? Thanks to TECH you will be able to do it through a 100% online degree"

Syllabus

The content of this Diploma has been designed with a professional team, formed by specialists in the Metaverse and new technologies with the objective of achieving the academic rigor that TECH constantly pursues.  A degree that has a multitude of audiovisual content in various formats and that is presented in a dynamic way to facilitate the study to the graduate and get the best performance on their part. In this way, students will investigate consumption in the digital paradigm and how users develop in this environment. In addition, this program integrates the innovative Relearning methodology so that the specialist does not have to invest long hours of memorization and can assimilate the contents in a simple and gradual manner.

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This degree has been designed to suit you and your professional and personal needs, allowing you to study as you grow in your current role”

Module 1. Metaverse Marketing

1.1. The Metaverse New Advertising Content Consumption Platform

1.1.1. The Big Bang: Origin of Advertising
1.1.2. Serotonin: The Engine that Drives Avatars
1.1.3. Immediacy, A New Satisfaction Measure

1.2. Traffic Redirection to Metaverses: Transition from Funnel to Conversion Atmospheres

1.2.1. Advertising as a Molecule Enveloping Digital Ecosystems
1.2.2. Metaverse Inhabitants
1.2.3. Metaverse Endosphere

1.3. Metaverse Conversions: Monetizing Atmospheres

1.3.1. Profitability
1.3.2. Awareness, Conversion, Retargeting, and Loyalty
1.3.3. Shopping: The Fuel of the Metaverse

1.4. Traditional Advertising Media Barriers vs. Metaverse

1.4.1. Traditional Advertising. Mediums
1.4.2. Metaverse: Loop of Three-Dimensional Supports
1.4.3. Transforming Advertising Traditions

1.5. The Metaverse Funnel:  Three-Dimensional Funnel

1.5.1. Contacts
1.5.2. Prospectus
1.5.3. Customers

1.6. KPIs in the Metaverse: Measuring the Effect of the Advertising in an Immersive Space

1.6.1. Attention
1.6.2. Interest
1.6.3. Decision
1.6.4. Action
1.6.5. Memory

1.7. Metaverse Advertising

1.7.1. Metaverse Digital Sense Development: Tricking the Mind
1.7.2. How to Engage Users Through Unseen 3D Experiences
1.7.3. New Three-Dimensional Supports

1.8. NFT's: The New Loyalty Clubs

1.8.1. Buying Loyalty
1.8.2. Showcasing Exclusivity
1.8.3. The NFT as a Metaverse Identifier

1.9. Metaverse Customer Experience

1.9.1. Bringing the Product Closer to the Customer
1.9.2. Three-Dimensional Environment Limitations: The 6 Senses
1.9.3. Controlled Environment Generation

1.10. Metaverse Marketing Success Stories

1.10.1. Avatars
1.10.2. Economy
1.10.3. Gaming

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A program designed for computer scientists like you, people aware of the digital revolution and the possibilities of online, immersive sales experiences"

Postgraduate Diploma in Metaverse Marketing

In the digital era in which we live, marketing has evolved and expanded to new horizons. One of these new developments is the metaverse, an online space in which users can interact and develop their digital life. At TECH Global University we know how important it is to keep up to date with the latest trends in marketing and that is why we have created, together with the experts from the Faculty of Computer Science, our Postgraduate Diploma in Metaverse Marketing, a 100% online program that contains total academic flexibility and exclusive multimedia content to guarantee a satisfactory learning experience.

This program is designed to provide a complete and personalized learning experience.

This program is designed for students to acquire knowledge and skills in planning, implementing and evaluating marketing strategies in the metaverse. Through our virtual classes, you will learn from experts in the field, who will guide you in understanding the concepts and tools necessary for the proper development of a marketing strategy in the metaverse. During the course, we will address topics such as market analysis in the metaverse, content creation for virtual social networks, online advertising and measuring results. With our online course, you will be able to specialize in a constantly evolving field and acquire the necessary skills to develop a successful career in digital marketing.