Enhance your imagination as your main working tool, thanks to the new vision that you will generate by taking this program on Brand Packaging" 

Conceptual design is the axis on which the entire packaging strategy revolves, integrating an idea to a product, to give it the visual identity that generates added values such as recognition and identification, but which responds to techniques of creation, structuring, visual expression and graphic representation, which in the end generate a perspective based on functions and objectives. With the introduction of the use of the metaverse in brands, especially luxury brands, new customer experiences will emerge that require a design adapted to this new scenario, in which the imaginary crosses the border of the real. 

Innovation is the way the industry continues to grow, so understanding how to manage identity and the changes it undergoes throughout its life is the key to organizing a coherent and profitable project. Building a brand and maintaining it over time depends on the decisions that are made at times of change, and for this we must consider all the elements of Marketing in terms of Packaging, as a business tool and structure. 

This program dedicated to the study of Brand Packaging, provides current and future professionals with the necessary knowledge to learn to think creatively about products. Not only by learning through practical exercises, but also by the type of subject matter that is presented, encouraging the student to think actively and critically in the different parts. Three modules that cover everything about Packaging Design, Marketing and Creative Direction, deploying specific topics that thanks to the Relearning methodology will be easier for the student to understand and memorize.

All this, through a completely online system, through an intelligible virtual campus that allows flexibility and confidence to the professional. With the contents presented in various formats and downloadable from any device, available from the first day to graduate in a maximum of 6 months. Always guided by a team of expert and professionally active teachers, which provides innovative and up-to-date experiences to the program. 

Delving into the sensory experience and transcending into the new virtual reality of Packaging is possible with this program. Enhance your talent. Enroll now” 

This Postgraduate diploma in Brand Packaging contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Visual Arts
• The graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH Global University offers you a program with exclusive and up-to-date content 100% online, so that you can become an expert in Brand Packaging in a few months" 

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Make your way in Packaging Design in Industry 4.0 and professionalize your talent with this Postgraduate diploma"

Develop creative thinking based on innovation. Build a brand identity that offers distinction and is all about advantages"

The contents of this Postgraduate diploma have been structured in 3 specialized modules, through which the professional will be able to acquire the most advanced and up-to-date knowledge in the field of Brand Packaging. Not only will you achieve mastery of the technique and tools to reimagine the possibilities of a product and its presentation, but you will also develop the ability to think creatively for new digital environments. Thanks to a theoretical-practical syllabus, the student will learn through a variety of multimedia resources, with content available from the first day for consultation or download.  

A syllabus that will help you develop critical and analytical thinking in order to shape creative ideas in innovative and technological environments of the market" 

Module 1. The Structure of Packaging

1.1. Packaging Illustration

1.1.2. Packaging Culture (Resonance)
1.1.3. Digital Packaging Functions
1.1.4. Packaging Design Objectives

1.2. Structural Composition

1.2.1. Shape Selection (Structure)
1.2.2. Color Matching
1.2.3. 2D Texture

1.3. Expressive Techniques

1.3.1. Specific Illustrations
1.3.2. Abstract Illustrations
1.3.3. Humor in Packaged Products

1.4. Visual Representation Techniques

1.4.1. Associations
1.4.2. Symbolic Metaphors
1.4.3. Visual Hyperboles - Exaggerations (In Focus: Visual Hierarchy)

1.5. Conceptual Design

1.5.1. Demographic and Ethnographic Research
1.5.2. Retail Research & Digital Research
1.5.3. Brand Concept, Packaging Design (In Focus: Culture Map)

1.6. Elements of Packaging Design

1.6.1. Display Panel
1.6.2. The Brand's Imaginary
1.6.3. Concept Board (In Focus: Product Name and Brand Name)

1.7. Lettering

1.7.1. Typography
1.7.2. Line Spacing
1.7.3. Typographic Principles (In Focus: Typography and Technology)

1.8. Stages of Packaging Design

1.8.1. Structure of the Project and Briefing
1.8.2. Communicating the Strategy
1.8.3. Design Refinement and Preproduction (In Focus: Who Are Luxury Packaging Products Designed For?)

1.9. The Sensory Experience

1.9.1. How Does the Packaging Sound?
1.9.2. Touch in 2D
1.9.3. Sensory Assessment (In Focus: The Virtual Sensory Experience)

1.10. Virtual Packaging

1.10.1. Packaging in the Metaverse
1.10.2. Luxury Brands
1.10.3. The Audiovisual Material Included in the Packaging (In Focus: Unboxing in the Metaverse)

Module 2. Marketing and Branding for Packaging

2.1. Artificial Intelligence in Packaging Design

2.1.1. The Activation of Creativity through Data
2.1.2. Differentiation Techniques
2.1.3. Redesign and Assessment

2.2. Branding for “Wrappers”

2.2.1. Brand Identity
2.2.2. Design Based on Branding
2.2.3. The Economic Impacts of Branding on Packaging

2.3. Digital Strategy

2.3.1. Business Strategies Linked to Identity
2.3.2. Advertising
2.3.3. Positioning Assessment

2.4. Data Orientation Process

2.4.1. Managing Visual Communication through Data
2.4.2. Data Collection and Selection
2.4.3. Data Analysis

2.5. Premium Environment Consumption Habits

2.5.1. Key Marketing Metrics
2.5.2. Key Packaging Metrics
2.5.3. The Creation of Sequential Patterns

2.6. Innovation in the Packaging Environment

2.6.1. Creativity Management
2.6.2. Predictive Techniques
2.6.3. Simulating Innovation Scenarios

2.7. The Use of Big Data for the Creation of the Icon

2.7.1. The Packaging Market
2.7.2. The Packaging Consumer
2.7.3. Segmentation and Value

2.8. Value Creation over Time

2.8.1. Loyalty Strategies
2.8.2. The Generation of Ambassadors
2.8.3. Efficient Management of Communications

2.9. User Experience

2.9.1. Digital Environment
2.9.2. Generating  Engagement
2.9.3. The Messages

2.10. Project Management

2.10.1. Preparing the Briefing
2.10.2. Strategic Communication
2.10.3. Value Communication

Module 3. Creative Management

3.1. Packaging Evolution

3.1.1. Visual Communication
3.1.2. Speculative History of Packaging
3.1.3. Aesthetic Fundamentals

3.2. Product Narrative

3.2.1. Identify Its History What’s the Message?
3.2.2. Identify Your Target Audience
3.2.3. Conversation between Brand and Consumer

3.3. Brand Strategy

3.3.1. Briefings
3.3.2. Own Mechanisms and Languages
3.3.3. Research Material. Trends

3.4. Speculation Workshop

3.4.1. Art and Space Volumes
3.4.2. Physical Space I. Game, Time and Chance
3.4.3. Digital Space I. Virtual Making

3.5. Product Environment

3.5.1. Premises and Their Position
3.5.2. Physical Space II
3.5.3. Digital Space II

3.6. Technical Creativity

3.6.1. Composition
3.6.2. Exquisite Corpse. The Multiplicity of Images
3.6.3. Hypergraphics Graphics Applied to Space

3.7. Production and Development of Packaging

3.7.1. Materials as a Message
3.7.2. Traditional Techniques and Contemporary Techniques
3.7.3. Why Do We Bet on an Image?

3.8. Art Direction

3.8.1. Apply the Narrative to the Product
3.8.2. Chromatic Range and Its Meaning
3.8.3. Identify the Advertising Approach

3.9. Postproduction

3.9.1. Photography
3.9.2. Lighting
3.9.3. Effects

3.10. Entrepreneurship Project

3.10.1. Portfolio
3.10.2. Instagram
3.10.3. Reflection Workshop

A unique, key and decisive training experience to boost your professional development"