Successfully launch your Personal Brand thanks to this Master's Degree, developed by leading figures in the Communication and Marketing sector"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

In an increasingly competitive market it is essential to have an adequate Personal Branding management. For this reason, this Professional master’s degree in Professional master’s degree has been designed to offer the techniques and tools of communication and corporate marketing that allow professional differentiation and growth in the digital world. All this, moreover, in a program that takes place over 12 months and is intended to be a unique learning experience.

This is a flexible degree, which does not require attendance and has a syllabus that is accessible 24 hours a day, from any digital device with an Internet connection"

Syllabus

The Professional master’s degree in Personal Brand Building is an academic option that leads the professional to obtain a specialization in the creation of Branding, Digital Identity and Reputation, through the most effective techniques for self-diagnosis, planning 
and implementation of a strategy in the digital world. 

It is, therefore, an advanced university degree with a syllabus that also covers Brand Core, Brand Positioning, Elevator Pitch, Personal Storytelling and the selection of strategic platforms or the creation of a content plan, among others.

An extensive syllabus that is complemented with video summaries of each topic, in focus videos, complementary readings and numerous case studies that will allow the professional to obtain an effective learning experience. In addition, thanks to the Relearning method, students will not have to invest a large number of hours studying, since the continuous reiteration of the most important content throughout the 1,500 teaching hours will allow them to consolidate these concepts in a simple way  

An excellent opportunity to progress through a university degree that you can take at your convenience you can study comfortably, when and where you want. All you need is a digital device (cell phone, tablet or computer) with an internet connection to view this cutting-edge program and unique in the academic panorama.

This Professional master’s degree takes place over 12 months and is divided into 10 modules: 

Module 1. Personal Brand Building. Personal Branding, Digital Identity and Corporate Reputation
Module 2. Self-Diagnosis for Personal Brand Building Reputation in the Market, SWOT, Audit and Benchmarking
Module 3. Personal Brand Planning. Differential Factor Analysis Positioning pillars: Brand Core and Brand Positioning
Module 4. Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling
Module 5. Personal Brand Development. Strategic selection of platforms, communication strategy and content plan. Copywriting techniques
Module 6. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok
Module 7. Personal branding on LinkedIn. Visibility and engagement strategies on LinkedIn
Module 8. Networking for personal brand building. Networking, events and PR strategies as levers for growth
Module 9. Inbound and e-mail marketing strategies, techniques and tools for building and generating personal branded content
Module 10. KPIs Personal brand impact: metrics for measuring results and multi-sector success stories

Where, When and How is it Taught?

TECH offers the possibility of developing this Professional master’s degree in Personal Brand Building completely online. Over the course of 12 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Personal Brand Building. Personal Branding, Digital Identity and Corporate Reputation

1.1. Personal Branding 

1.1.1. Personal Branding Key Aspects 
1.1.2. Benefits of Personal Branding Building 
1.1.3. Personal Branding in the market 

1.2. Personal brand journey 

1.2.1. Self-awareness phase 
1.2.2. Purpose phase 
1.2.3. Positioning and visibility 
1.2.4. Results phase: keys to be the chosen option 

1.3. Digital Identity and Netiquette 

1.3.1. Digital Identity
1.3.2. Netiquette and its impact on personal brand 
1.3.3. Application of Netiquette in the different different platforms 

1.4. Network positioning 

1.4.1. How to know, control and manage online reputation 
1.4.2. The importance of personal branding in the digital age 
1.4.3. Keyword Search for Personal Brands 

1.5. Skills for creating a personal brand 

1.5.1. Effective Communication 
1.5.2. Leadership and Team Management 
1.5.3. Critical thinking and problem solving

1.6. Corporate reputation of the personal brand 

1.6.1. Corporate Reputation 
1.6.2. Online reputation management 
1.6.3. Corporate reputation and ethics

1.7. Personal brand Monetization 

1.7.1. Niche market research 
1.7.2. Business model and diversification of revenue sources 
1.7.3. Elaboration of proposals and conditions 

1.8. Innovation in personal branding 

1.8.1. Identification of new opportunities and trends  
1.8.2. Experimentation with new forms and approaches  
1.8.3. Design thinking applied to personal branding 

1.9. Offline and online crisis prevention and management for personal brands 

1.9.1. Strengthening personal branding for crisis prevention 
1.9.2. Offline and Online Reputation Crisis Management 
1.9.3. Implementation of post-crisis measures after the crisis 

1.10. Maintaining and updating of the personal brand 

1.10.1. The continuous improvement plan 
1.10.2. Competence map 
1.10.3. Action plan review

Module 2. Self-Diagnosis for Personal Brand Building Reputation in the Market, SWOT, Audit and Benchmarking

2.1. Self-diagnosis for personal brand building

2.1.1. Self and Self-Knowledge-diagnosis for personal brand building 
2.1.2. Self-knowledge: step one in personal brand management 
2.1.3. Key aspects of the personal brand building process 

2.2. Market reputation.An outward look

2.2.1. Importance of brand perceptions and reputation 
2.2.2. Connection between others' perceptions and personal brand values 
2.2.3. Compilation of data perceived in the market as personal branding 

2.3. Personal SWOT applied to Personal Brand Building 

2.3.1. SWOT applied to personal branding
2.3.2. Personal SWOT development strategy 
2.3.3. How to leverage and capitalize on strengths 

2.4. Auditing, best practices and benchmarking 

2.4.1. Identification of the personal brands that are referents in the sector
2.4.2. Identification of factors leading to success 
2.4.3. Positioning objective to be achieved as a personal brand builder 

2.5. The Purpose: the polar star that guides the Personal Brand  

2.5.1. The purpose of life 
2.5.2. Identifying the Purpose: powerful questions 
2.5.3. Ikigai and other clarification tools 
2.5.4. Coherence and Identity. Connection between personal brand and life purpose 

2.6. Objectives in personal branding 

2.6.1. Number one target identification strategy for personal branding 
2.6.2. Determination of SMART objectives 
2.6.3. Visibility or Sales Reflection 

2.7. Reflection on target audience and value proposition  

2.7.1. Target Audience: identification of the company interested in your strengths 
2.7.2. Value Proposition Determination 
2.7.3. Strategy to develop value proposition 

2.8. Impact of self-knowledge on personal brand development

2.8.1. Case Study: Brand value identification process 
2.8.2. Case Study: Utility to impact differentiation as personal branding 
2.8.3. Case Study: The Impact in The Target Audience 

2.9. Business Models 

2.9.1. Monetization feasibility study of a personal brand
2.9.2. Identification of key players and other relevant  
2.9.3. Starting a personal branding business  

2.10. Personal Branding Model Canvas in practice 

2.10.1. Personal Branding Presentation Model Canvas 
2.10.2. Tool Use 
2.10.3. Practical Example 

Module 3. Personal Brand Planning. Differential Factor Analysis Positioning pillars: Brand Core and Brand Positioning

3.1. The three pillars of brand positioning: "know yourself, develop yourself, show yourself"

3.1.1. The methodology of the personal brand iceberg 
3.1.2. Order: the key to success 
3.1.3. Change and dynamism. The need to reevaluate

3.2. How to turn your personal SWOT into a strategic plan 

3.2.1. How to turn weaknesses into strengths 
3.2.2. How to turn threats into opportunities 
3.2.3. How to turn Strengths into opportunities 

3.3. Brand Core I. Purpose: Identification. Uses. Examples: 

3.3.1. If you have a why, you will solve the how and the what 
3.3.2. Methodologies to identify the purpose 
3.3.3. Inspiring examples of purpose 

3.4. Brand Core II. Vision. Examples: 

3.4.1. Identification of Short, Medium and Long-Term Objectives. Goal setting 
3.4.2. Why it pays to be ambitious in your vision 
3.4.3. Inspiring examples of vision and its usefulness in personal branding 

3.5. Brand Core III. Values. Identification, Management and Projection. Examples: 

3.5.1. Tools to identify Values 
3.5.2. Values Management and Projection through images or testimonials 
3.5.3. Examples of projection and use of values 

3.6. Brand Positioning I. Audience, Customer Segments 

3.6.1. Demographic profiles to identify audiences 
3.6.2. Psychological profiles. Fears and illusions
3.6.3. Empathy: Understanding people's objections people's objections to working with you 

3.7. Brand Core II. Market 

3.7.1. Understanding the market context of the audience 
3.7.2. Research to measure the potential market 
3.7.3. Development of positioning maps 

3.8. Brand Core III. Objectives 

3.8.1. Target per reference field 
3.8.2. Objective by specialty 
3.8.3. Target by geographic area 

3.9. Brand Core IV. Value Proposition Relevance and Difference. Examples: 

3.9.1. Personal Value Proposition Canvas. The Customer 
3.9.2. Personal Value Proposition Canvas. The relevant difference 
3.9.3. Inspiring examples of personal value propositions of personal value 

3.10. Brand Positioning V. Business Model You, your business model 

3.10.1. Osterwalder, Pigneur, Clark's Business Model You canvas 
3.10.2. Key Elements Customers, value added, channels and roles 
3.10.3. Activities, resources, key partners and economic model

Module 4. Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling

4.1. Brand Persona I. Archetypes of Personal Branding. Examples 

4.1.1. Jung's 12 archetypes. Examples
4.1.2. The 16 archetypes of the 16 Personalities test 
4.1.3. The archetypal mixture. Impulse and fear in archetype management

4.2. Brand persona II. Personality 

4.2.1. Brand Voice. Voice tone descriptors 
4.2.2. Projection of voice tone 
4.2.3. Examples of tone of voice usage 

4.3. Brand persona III. Naming & Tagline 

4.3.1. Use of mind maps to get to the tagline  
4.3.2. Use of mind maps to get to the tagline 
4.3.3. The five formats of a memorable slogan 

4.4. Verbal and Non-Verbal Identity 

4.4.1. Verbal identity. Estilo escrito y estilo oral
4.4.2. Non-verbal identity: What defines our uniqueness 
4.4.3. Inspiring examples of verbal and non-verbal identity 

4.5. Visual identity, image and consistency with the message 

4.5.1. Visual Identity Going unnoticed with the "no image"
4.5.2. Marked visual identity, pros and cons 
4.5.3. Examples of visual identity 

4.6. Elevator Pitch. Examples 

4.6.1. The Tony Reiss Method: Wow, How, Now 
4.6.2. Personal presentation, sales pitch, pitch to attract investors 
4.6.3. Adaptation to Realistic Life. Examples 

4.7. Public speaking, keys to natural and inspiring speeches 

4.7.1. The skeleton of the discourse and the solver 
4.7.2. The good, the bad, the journey, the denouement 
4.7.3. What the best stories have in common 

4.8. From data to story: The 5 types of personal storytelling 

4.8.1. Introductory story and introspective story 
4.8.2. Value proposition story 
4.8.3. A story of values and a story to to break down barriers 

4.9. Learning from the best: personal best stories 

4.9.1. Business story 
4.9.2. Political or election-focused story 
4.9.3. Story adapted to any situation 

4.10. Personal Branding Canvas 

4.10.1. Competitors: audience, positioning, communication 
4.10.2. Sector: skills, profession, reasons to believe, identity 
4.10.3. Investments and results 

Module 5. Personal Brand Development. Strategic selection of platforms, communication strategy and content plan. Copywriting techniques

5.1. Personal communication canvas I. Audience, message and medium 

5.1.1. Audience Background, demographics, obstacles, common objections 
5.1.2. Message Value proposition, Pitch, bio RRSS, about me, LinkedIn, personal account 
5.1.3. Medium: mass, professional, personal or hybrid networks, vertical networks 

5.2. Communication Plan II. Ingredients and formats for a digital biography 

5.2.1. Choosing a personal brand name based on its exclusivity and strength 
5.2.2. Reformulation of a value proposition in a short title 
5.2.3. Definition of occupation, experience, hard skills and soft skills 

5.3. Communication Plan III. The content plan: Creation 

5.3.1. Choice of sources, subscription models of subscription 
5.3.2. Establishment of categories and subcategories 
5.3.3. 800 words inspired by experiences and competences 

5.4. Communication Plan IV. The content plan: Healing 

5.4.1. Content curation and programming formats 
5.4.2. The moment of truth: posting, commenting, interacting, connecting 
5.4.3. Control, iterate, test 

5.5. Communication canvas V. Prescribers

5.5.1. Satisfied customers, the best prescribers 
5.5.2. Family & Friends: fellow students, work colleagues, etc. 
5.5.3. Sector leaders, professional associations, associations

5.6. Communication Plan VI. Personal marketing investment, monetization 

5.6.1. Investment: time, subscriptions, legal, branding, paid media, variable costs 
5.6.2. Monetization: sale of product, time (consulting, training, mentoring) 
5.6.3. Passive monetization: subscriptions, licenses, online courses, ebooks, affiliate sales 

5.7. Copywriting strategies: From concept to text

5.7.1. Benefits versus features 
5.7.2. Social proof and Bandwagon effect 
5.7.3. Titles, messages, metaphors, verbs and rhythm

5.8. Artificial intelligence strategies applied to content, copywriting and image

5.8.1. AI does not supplement, it complements. AI usage strategy 
5.8.2. Prompts to expand content 
5.8.3. Prompts for copywriting and use of images 

5.9. Keys to crisis prevention and management

5.9.1. Online presence monitoring 
5.9.2. Creation of action plan protocols 
5.9.3. Addressing the crisis: speed, transparency and honesty

5.10. Executive reputation 

5.10.1. Integrity and ethics: Values pillars reputation, sustainability and CSR 
5.10.2. Effective Communication Assertiveness, empathy, acknowledgment of mistakes, celebration of achievements  
5.10.3. Diagnosis and measurement of management reputation 

Module 6. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

6.1. Social Media Branding: Relevance to personal branding 

6.1.1. Role Playing Personal Brand in Social Media 
6.1.2. Online management platforms: Personal brand Loudspeaker 
6.1.3. The pillars of a good digital personal branding strategy 

6.2. Strategic approach as a basis for Social Media Branding 

6.2.1. The role of research and active listening in personal branding strategy 
6.2.2. Analysis of the competition in social networks 
6.2.3. Identifying the target audience for the personal branding strategy 

6.3. Social Media Branding 

6.3.1. Developing a social media plan for personal branding
6.3.2. Identification of the objectives of the personal brand in social networks 
6.3.3. KPIs to analyze results

6.4. Engagement and visibility strategies for personal branding 

6.4.1. Online ecosystem: definition of the digital presence and selection of platforms 
6.4.2. Factors that drive engagement in social networks 
6.4.3. Visibility in social networks and best practices 

6.5. Creation of a coherent digital presence 

6.5.1. Creation of a coherent brand image in social networks: visual identity, verbal anchors and style guides in social networks
6.5.2. The brand message and the role of content in the success of the strategy 
6.5.3. Differentiation of the personal brand in the digital world 

6.6. Content strategy: creation of a social media content strategy that reflects the brand's identity and connects with the audience 

6.6.1. Content creation process for different social media platforms 
6.6.2. The importance of storytelling in personal branding on social networks 
6.6.3. Creation of a publication calendar to maintain a constant and coherent online presence 

6.7. Using Instagram for personal branding 

6.7.1. Why be on Instagram: reports and audiences
6.7.2. Understanding the algorithm for designing content strategy on Instagram
6.7.3. Best practices to increase engagement and visibility 
6.7.4. KPIs Measurement and analysis of results on Instagram 

6.8. Using Facebook for personal brand building 

6.8.1. Why be on Facebook. Reports and hearings 
6.8.2. Understanding the algorithm for designing content strategy on Facebook 
6.8.3. Best practices to increase engagement and visibility
6.8.4. KPIs Measurement. Analysis of Facebook results 

6.9. Using Twitter for personal brand building 

6.9.1. Why be on Twitter: reports and audiences
6.9.2. Best practices to increase engagement and visibility 
6.9.2. KPIs Measurement and analysis of results on Twitter

6.10. Using Tik Tok for personal brand building 

6.10.1. Why be on Tik Tok: reports and audiences
6.10.2. Best practices to increase engagement and visibility 
6.10.3. KPIs Measurement and analysis of results on Tik Tok

Module 7. Personal branding on LinkedIn. Visibility and engagement strategies on LinkedIn

7.1. Strengthening the Profile LinkedIn User Profile 

7.1.1. Analysis of a LinkedIn user profile 
7.1.2. Clarification of LinkedIn use objectives 
7.1.3. Identification of areas for improvement in the LinkedIn profile

7.2. Audience Building of followers on LinkedIn 

7.2.1. Definition of Audience on LinkedIn 
7.2.2. Tailoring the message to the audience on LinkedIn 
7.2.3. Audience Building of Publication on LinkedIn 

7.3. Community of reference on LinkedIn 

7.3.1. LinkedIn content leader search 
7.3.2. Identification of other community members on LinkedIn 
7.3.3. Interaction and collaboration with other members of the LinkedIn community

7.4. Connecting with active users on LinkedIn 

7.4.1. Importance of finding active LinkedIn users 
7.4.2. Writing an invitation to connect on LinkedIn 
7.4.3. Interacting with new contacts on LinkedIn 

7.5. Development of a solid content strategy through thematic pillars  

7.5.1. Identification and positioning of thematic pillars 
7.5.2. Identification of the thematic pillars in the strategy 
7.5.3. Development and maintenance of the thematic pillars over time 

7.6. Linking thematic pillars to personal history. The Importance of Emotions 

7.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
7.6.2. How to tell effective stories in LinkedIn 
7.6.3. How to connect personal stories with key messages on LinkedIn 
7.6.4. Creating a personal story of transformation for a first post on LinkedIn 

7.7. Generation of impactful content on LinkedIn. Importance of inspiring and teaching 

7.7.1. Use of technical or scientific data related to the thematic pillars to create educational content 
7.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques
7.7.3. Translating analysis into practice 

7.8. Preparation of LinkedIn Posts 

7.8.1. Selecting the content and format with the greatest potential for LinkedIn posts 
7.8.2. Creating a variety of formats and styles for posts on LinkedIn 
7.8.3. Publication and follow up of the first posts on LinkedIn

7.9. Growing your LinkedIn account: followers and engagement 

7.9.1. Importance of Follower Monitoring in LinkedIn 
7.9.2. Monitoring of Follower Growth in LinkedIn 
7.9.3. Use of follower data on LinkedIn 

7.10. Evaluation and adjustment of the editorial strategy 

7.10.1. Identifying trends and patterns in audience behavior 
7.10.2. Reinforcing strengths and weaknesses to improve editorial strategy
7.10.3. Digital tools for an advanced use of LinkedIn 
7.10.4. Optimal use of LinkedIn as a tool to strengthen digital personal branding

Module 8. Networking for personal brand building. Networking, events and PR strategies as levers for growth

8.1. Networking Fundamentals and Relevance 

8.1.1. Types of Networking 
8.1.2. Creation of a Neural Network-Training and Collaboration 
8.1.3. Realization of a Networking Plan 

8.2. Networking to strengthen Personal Brand Building 

8.2.1. Identifying Key Accounts 
8.2.2. Selection of opinion leaders 
8.2.3. How to expand and leverage your network of contacts

8.3. Events as a Networking strategy 

8.3.1. The Power of Online and Offline Networking Events 
8.3.2. Types of Networking Events 
8.3.3. Organizing an event as a strategy to improve your personal branding

8.4. Public Relations and Personal Branding

8.4.1. Importance of Public Relations 
8.4.2. Types of Public Relations strategies 
8.4.3. Using PR to increase visibility and authority 

8.5. Effective communication strategies for Newtorking 

8.5.1. Effective communication techniques in face-to-face actions or events
8.5.2. Effective communication techniques in the use of e-mail
8.5.3. Effective communication techniques in the use of of social networks

8.6. Effective offline networking to strengthen personal branding 

8.6.1. Networking in communities, conferences, seminars and business events 
8.6.2. Networking with local stakeholders 
8.6.3. Maintaining contact to seek opportunities for collaboration 

8.7. Effective Online networking to strengthen personal branding 

8.7.1. Digital tools and platforms for Networking 
8.7.2. Participation in online networking events 
8.7.3. Maintaining online networking relationships 

8.8. Other useful PR actions to grow personal branding 

8.8.1. Media Relations 
8.8.2. Relationship with influential people 
8.8.3. Publication of a book as a PR strategy 
8.8.4. Creation of a Multimedia Contents as a PR strategy 

8.9. Crisis Management in Networking and Public Relations 

8.9.1. The importance of ethics and accountability in crisis management 
8.9.2. Design crisis communication of a strategy 
8.9.3. Effective Networking for crisis management in Public Relations 

8.10. Measuring the success of a PR strategy 

8.10.1. Social Network Monitoring 
8.10.2. Qualitative and quantitative evaluation of the events 
8.10.3. Visibility in the Media

Module 9. Inbound and e-mail marketing strategies, techniques and tools for building and generating personal branded content

9.1. Inbound Marketing Strategies applied to personal branding 

9.1.1. Inbound Methodology. Objectives 
9.1.2. Attraction strategy 
9.1.3. Interaction strategy 
9.1.4. Delight strategy 

9.2. Content Creation 

9.2.1. Identification of the thematic pillars of the content to be developed 
9.2.2. Educational vs. non-educational content non-educational content 
9.2.3. The 20 content ideas that help personal brand growth 
9.2.4. Inspiring examples of personal value contents of personal value 

9.3. Tools for curating content and fostering creativity

9.3.1. Feedly 
9.3.2. Google Alerts 
9.3.3. Buzzsumo 
9.3.4. Other Tools 

9.4. Planning and productivity for content creation 

9.4.1. Design of an editorial calendar 
9.4.2. Content creation based on business business objectives 
9.4.5. Media Planning Tools Google Drive, Notion, Asana, Trello 

9.5. Visual design and tools for the creation of visual digital content 

9.5.1. Correct use of color palette, logo and branding
9.5.2. Personal brand photography 
9.5.3. Canva: Advanced practical workshop 

9.6. Sales funnel for Personal Brand Building 

9.6.1. Utility of sales funnel for Personal Brand Building 
9.6.2. Funnel function. Phases 
9.6.3. Relationship between content types and conversion rate  

9.7. Conversion of followers to leads 

9.7.1. Lead: importance for building a personal branded business 
9.7.2. LinkedIn profile targeting to maximize lead generation 
9.7.3. Instagram profile targeting to maximize lead generation 
9.7.4. Personal web optimization to capture leads 

9.8. Design of an email marketing strategy

9.8.1. Importance of an email marketing strategy 
9.8.2. Free email marketing tools to build relationships with subscribers 
9.8.3. Presence in the mind of the buyer persona: the newsletter 

9.9. Marketing Automation for personal branding 

9.9.1. Incentive to join the community 
9.9.2. The importance of the first welcome sequence  
9.9.3. Example of a welcome sequence that helps generate sales 

9.10. Podcast: new key channel in the Inbound Marketing strategy 

9.10.1. Creation of a podcast. Steps to Follow 
9.10.2. Formats and types of content 
9.10.3. Podcast dissemination and visibility 

Module 10. KPIs Personal brand impact: metrics for measuring results and multi-sector success stories

10.1. Personal branding KPIs:Application 

10.1.1. Definition and importance of establishing KPIS
10.1.2. Types of KPIs and key indicators for measuring the success of Personal Brand Building 
10.1.3. The role of vision and personal brand positioning in KPIs 

10.2. Selecting the right KPIs to measure your Personal Brand Building success 

10.2.1. Variables for selecting relevant KPIs in the Personal Brand Building strategies 
10.2.2. Identification of the objectives of the personal brand: Definition of the objectives of the personal brand to establish appropriate KPIs 
10.2.3. Prioritization of KPIs according to established objectives and goals. 

10.3. Types of tangible KPIs for Personal Branding 

10.3.1. Analysis of scope KPIs 
10.3.2. Analysis of Interaction KPIs 
10.3.3. Analysis of Conversion KPIs 

10.4. Types of tangible KPIs for Personal Brand Building 

10.4.1. Analysis of reputation KPIs 
10.4.2. Analysis of Influence KPIs 
10.4.3. Analysis of Credibility KPIs 

10.5. Personal Brand Building in influence 

10.5.1. The Figure of the Manager Typologies of influencers 
10.5.2. Approach to Digital Marketing 
10.5.3. Benefits, choice and KPIs 

10.6. Interpretation of KPIs: monitoring, measurement and optimization 

10.6.1. Monitoring: implementation of a system for monitoring and measuring of KPIs for Personal Brand Building 
10.6.2. Measurement Interpretation of Data 
10.6.3. Optimization: aspects to be assessed to adjust the strategy according to KPIs 
10.6.4. Final Recommendations 

10.7. Case analysis: Personal Brand Building in entrepreneurs and freelancers 

10.7.1. Case 1: Presentation, analysis of the digital strategy and best practices 
10.7.2. Case 2: Presentation, analysis of the digital strategy and best practices 
10.7.3. Case 3: Presentation, analysis of the digital strategy and best practices 

10.8. Case analysis: Personal Brand Building in Influencers 

10.8.1. Case 1: Presentation, analysis of the digital strategy and best practices 
10.8.2. Case 2: Presentation, analysis of the digital strategy and best practices 
10.8.3. Case 3: Presentation, analysis of the digital strategy and best practices 

10.9. Case analysis: Personal Brand Building in Sport 

10.9.1. Case 1: Presentation, analysis of the digital strategy and best practices 
10.9.2. Case 2: Presentation, analysis of the digital strategy and best practices 
10.9.3. Case 3: Presentation, analysis of the digital strategy and best practices 

10.10. Case analysis: personal branding in employed professionals 

10.10.1. Case 1: Presentation, analysis of the digital strategy and best practices 
10.10.2. Case 2: Presentation, analysis of the digital strategy and best practices 
10.10.3. Case 3: Presentation, analysis of the digital strategy and best practices 

A syllabus that will show you the public relations strategies applied as growth levers"