Postgraduate certificate Personal Brand Planning

Personal brand planning has become a fundamental tool to stand out in the business environment and achieve professional success. The ability to build and promote a solid and coherent image that is aligned with the objectives and values of the company is essential to improve its reputation and increase the trust and respect that users have for it. For this reason, this university program offers specialized education in this area, providing the necessary tools and strategies to manage a personal brand effectively. In addition, the program is taught 100% online and uses an innovative pedagogical methodology called Relearning, which allows students flexibility to organize academic resources and develop their skills at their own pace. Therefore, it is a unique a unique opportunity for professionals looking to improve their presence and leadership in the business environment.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Personal Brand Planning has a high-quality teaching module designed by a teaching team specialized in personal brand management, which allows students to acquire essential knowledge and skills to stand out in the business world. The program focuses on providing a comprehensive and up-to-date vision of the concepts and tools of branding and communication, and offers the latest techniques and trends for the creation and management of an effective personal brand. The 100% online modality and the Relearning teaching methodology guarantees personalized education adapted to the learning pace of each student, with the continuous support of experts in the field.

Did you know that all TECH’s content can be downloaded? This way, you will have it at your disposal forever, so you can consult it whenever you need it"

Syllabus

The Postgraduate certificate in Personal Brand Planning aims to provide the student with skills to make effective decisions in the field of Corporate Communication. With a total of 150 hours of instruction, the program focuses on the development of managerial competencies in changing environments, in order to improve professional performance and excellence in leadership and business management.

The program content is innovative, strategic and global, with a focus on the latest trends in Branding. Students have the opportunity to work both individually and in teams on practical cases to immerse themselves in real business situations. In addition, the content is based on the latest trends and is supported by the best educational methodology and exceptional quality faculty.

The syllabus focuses on relevant topics such as SWOT analysis, Brand Core, Brand Positioning, Business Model You and Value Proposition. allowing students Students will acquire skills and tools to create and manage an effective personal brand, as well as to solve critical situations in a creative and efficient way.

This allows students to acquire skills and tools to create and manage an effective personal brand, as well as to solve critical situations creatively and efficiently. The program is delivered 100% online and uses the Relearning methodology to offer students flexibility in organizing academic resources in a personalized way.

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module:

Module 1. Personal Brand Planning. Analysis of the differential factor of the personal brand objectives. Pillars of positioning: Brand Core and Brand Positioning

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate certificate in Personal Brand Planning completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Personal Brand Planning. Analysis of the Differential Factor of the Personal Brand Objectives. Pillars of Positioning: Brand Core and Brand Positioning

1.1. The Three Pillars of Brand Positioning: "Know Yourself, Develop Yourself, Show Yourself"

1.1.1. The Iceberg Methodology of Personal Branding
1.1.2. Order: the Key to Success
1.1.3. Change and Dynamism. The Need to Re-Evaluate

1.2. How to Convert the Personal SWOT into a Strategic Plan

1.2.1. How to Turn Weaknesses into Strengths
1.2.2. How to Turn Threats into Opportunities
1.2.3. How to turn Strengths into Opportunities

1.3. Brand Core I. Purpose: Identification. Uses. Examples

1.3.1. If You Have a What For You Will Solve the How and the What
1.3.2. Methodologies to Identify the Purpose
1.3.3. Inspiring Examples of Purpose

1.4. Brand Core II. Vision. Examples

1.4.1. Identification of Short, Medium and Long-Term Objectives. Setting Objectives
1.4.2. Why it is Worth Being Ambitious in Your Vision
1.4.3. Inspirational Examples of Vision and its Usefulness in Personal Branding

1.5. Brand Core III. Values. Identification, Management and Projection. Examples

1.5.1. Tools to Identify Values
1.5.2. Values Management and Projection through Images or Testimonials
1.5.3. Examples of Projection and Use of Values

1.6. Brand Positioning I. Audience, Customer Segments

1.6.1. Demographic Profiles to Identify Audiences
1.6.2. Psychological Profiles. Fears and Illusions
1.6.3. Empathy: Understanding People's Objections to Working With You

1.7. Brand Positioning II. Market

1.7.1. Understanding the Market Context of the Audience
1.7.2. Research to Measure Market Potential
1.7.3. Development of Positioning Maps

1.8. Brand Positioning III. Objectives

1.8.1. Target per Reference Field
1.8.2. Objective by Specialty
1.8.3. Objective by Geographic Area

1.9. Brand Positioning IV. Value Proposition Relevance and Difference. Examples

1.9.1. Personal Value Proposition Canvas. The Customer
1.9.2. Personal Value Proposition Canvas. The Relevant Difference
1.9.3. Inspirational Examples of Personal Value

1.10. Brand Positioning vs. Business Model You, Your Business Model

1.10.1. The Business Model You Canvas by Osterwalder, Pigneur, Clark
1.10.2. Key Elements: Customers, Value Provided, Channels and Roles
1.10.3. Activities, Resources, Key Partners and Economic Model

Delve into customer segmentation and identify the value proposition that will differentiate your company from the competition”

Teaching Objectives

The Postgraduate certificate in Personal Brand Planning aims to provide professionals with the necessary tools to create and manage a personal brand effectively, allowing them to stand out in the business environment by offering companies and their managers the opportunity to improve their reputation and leadership. In addition, this Postgraduate certificate provides them with the necessary tools to identify an organization's strengths and areas of opportunity, as well as to define a unique value proposition, create a coherent communication plan and manage their presence in social media, among other key strategies for the company's professional development.

You will be able to turn weaknesses into strengths and threats into opportunities to successfully develop the personal brand of any company"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Personal Brand Planning will enable students to:

Turn weaknesses into strengths, and threats into opportunities to successfully develop a personal brand
Discover, at the brand core, how to identify the purpose, vision and values and see their practical usefulness
Work on brand positioning, identifying the audience, market and objectives, and study the value proposition as the core of the personal business model
Make the most of our brand assets and self-knowledge to develop our personal strategy
Work in depth on the strategic elements that will form the basis of our messages and our personal story
Translate the strategic vision of the personal brand into a personal business model base document

Postgraduate Certificate in Personal Brand Planning

In an increasingly competitive world, strategic planning of personal branding has become essential to stand out in the professional field. The Postgraduate Certificate in Personal Brand Planning created by TECH Global University provides you with the skills and knowledge necessary to develop an effective personal branding strategy. Through a theoretical-practical approach, you will learn to define your professional objectives, identify your values, establish your unique value proposition and create a coherent and effective communication strategy.

In our online program, you will be supported by University Experts in personal branding, who will guide you through the strategic planning process of your personal brand. Here, you will learn to identify your strengths, weaknesses, opportunities and threats in today's labor market, using analysis tools to develop a solid and effective personal branding strategy. In addition, we will provide you with strategies to manage your online presence, create a network of professional contacts and enhance your visibility in the labor market. This Postgraduate Certificate will help you stand out in your professional field and build a solid personal brand that will allow you to achieve success in your career.