With TECH you will expand your Digital Marketing skills and apply its strategies in the pharmaceutical field" 

The irruption of social networks and the appearance of profiles in these environments aimed at providing health and wellness information has led the pharmaceutical industry to direct its advertising efforts to this digital environment. For this reason, it is essential that all professionals in the sector are aware of the strategies used in email marketing, content creation or technological advances in the pharmaceutical industry that have revolutionized the way to develop products and offer digital health. 

Faced with this continuous evolution, TECH has decided to develop this postgraduate diploma that will take students in just 6 months to perform a complete update on marketing management applied to the pharmaceutical field or the most sophisticated techniques in the field of market research.  
An academic program that acquires greater dynamism thanks to multimedia resources (video summaries of each topic, videos in focus), specialized readings and case studies that can be accessed comfortably from any digital device with an Internet connection. 

Likewise, thanks to the Relearning method, based on the continuous reiteration of key concepts, the graduate will reduce the long hours of study and memorization, achieving in a short time the consolidation of the key concepts addressed. 

An excellent opportunity for progression through a flexible academic option that adapts to the needs of pharmacists and allows them to reconcile their daily activities with a quality university proposal.    

Thanks to this program you will be up to date with the advances obtained by the Pharmaceutical Industry with the application of Artificial Intelligence"

This postgraduate diploma in Digital Marketing Applied to the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Learn more about Machine Learning used in market research and apply it to your Digital Marketing strategy"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

You will be up to date with the most effective strategies used in e-Marketing, affiliate marketing and advertising, through this 100% online degree"

You will delve into the latest trends in health digitalization through the best multimedia didactic material"

Upon completion of this university qualification, the pharmacist will be aware of the most notorious advances in Digital Marketing Applied to the Pharmaceutical Industry .  To achieve this goal, the program will allow the specialist to delve into the principles and fundamentals of marketing, analyze the impact of new technologies and develop skills in research design and execution. A process that will be much easier, thanks to the numerous didactic materials that make up the extensive virtual library of this program.  

Dabble from the comfort of your home in advances in pharmacological development and patient support services"

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry
• Deepen your knowledge of the Pharmaceutical Industry 
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry
• Understand the competitive environment of the Pharmaceutical Industry
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry  
• Understand the sales cycle in the Pharmaceutical Industry  
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry  
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry 

Specific Objectives

Module 1. Marketing Management applied to the Pharmaceutical Industry 

• Introduce the principles and fundamentals of Marketing in the Pharmaceutical industry
• Develop skills in management of pharmaceutical products
• Address the use of digital marketing tools and techniques

Module 2. New technologies applied to pharmaceutical sector

• Delve into new technological trends in the Pharmaceutical Industry
• Analyze the impact of new technologies in the Pharmaceutical Industry 
• Develop skills in the management of technological projects

Module 3. Market Research in the Pharmaceutical Industry

• Delve the concepts and methodologies of market research 
• Develop skills in design and execution of research studies
• Delve into the Utilize market research from technologies and tools 

Delve into successful advertising campaigns such as "Got Milk" and "Share a Coke," while honing your skills in developing creative strategies tailored to the Pharmaceutical industry"