Strengthen your professional future as a creative and revolutionize the political arena with the best strategies"

In the political and communication landscape, it has become essential for advertisers and creatives to fully understand the importance of Personal Branding and Political Campaigns. In an industry where competition is fierce, the ability to forge authentic connections with the electorate and tell persuasive stories have become crucial to contemporary politics. Brand identity and emotional intelligence are key to standing out in political communication and leading a candidate to success.

The syllabus of this Postgraduate certificate in Personal Branding and Political Campaigns covers a wide range of relevant topics. From the importance of Storytelling in the development of personal branding, where graduates will learn to use compelling narratives that connect with voters, to creative networking strategies that will allow them to build strong relationships in the political and creative world. Likewise, the fundamentals of a successful political campaign will be addressed, including strategic planning, crisis management and effective communication with the electorate.

On the other hand, this curriculum is delivered online, which offers flexibility and accessibility to busy professionals. In addition, it uses Relearning methodology,
which relies on repetition of key concepts to reinforce learning and ensure deep understanding. It also has a focus on the practical application of knowledge, so this program provides graduates with the tools they need to excel in the tools necessary to excel in the field of Personal Branding and Political Campaigning and Political Campaigns in an increasingly competitive and dynamic world.

You will master the emotional and social intelligence to train political leaders to genuinely connect with their voters"

This Postgraduate certificate in Personal Branding and Political Campaigns contains the most complete and up-to-date program on the market.

• The development of case studies presented by experts in Personal Brand and Political Campaigns
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Enroll in this Postgraduate certificate and you will stand out in a highly competitive sector: the design of political campaigns"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Delve into the power of Storytelling in Personal Branding"

Learn how to manage a political campaign at the best digital university in the world according to Forbes"

This Postgraduate certificate offers 150 hours of high quality theoretical and practical content. During this course the graduate will deepen in the importance of Storytelling or how to analyze the context of a Political Campaign. To do so, it uses the proven Relearning methodology, which reinforces the key concepts in each section for effective learning. In addition, it is delivered entirely online, providing students with a unique opportunity to develop their skills in a convenient and flexible way over a 6-week period.

Thanks to TECH's syllabus you will position yourself as an expert in Personal Branding"

Module 1. Personal branding and political campaigns 

1.1. Personal Brand

1.1.1. Personal branding wheel
1.1.2. Creative Personal Brands
1.1.3. Examples

1.2. Personal brand development

1.2.1. Positioning
1.2.2. Storytelling
1.2.3. Social media
1.2.4. Advertising and self-promotion

1.3. Creative networking strategies

1.3.1. Events and conferences
1.3.2. Online groups and communities
1.3.3. Collaborations

1.4. Guide to a political campaign

1.4.1. Esthetics Analysis
1.4.2. Context analysis
1.4.3. Objectives

1.5. Candidate training

1.5.1. Emotional Intelligence
1.5.2. Social intelligence
1.5.3. Attitude, aptitude, vision, mistakes

1.6. Strategy

1.6.1. Campaign fundamentals
1.6.2. Achieving objectives
1.6.3. Schedule
1.6.4. An accompanying person

1.7. Brand Identity

1.7.1. Claim
1.7.2. Graphic image
1.7.3. Digital window
1.7.4. Advertising

1.8. Human Resources

1.8.1. Vision
1.8.2. Roles
1.8.3. Examples

1.9. Project model

1.9.1. Thematic pillars
1.9.2. Essential motivation
1.9.3. Examples

1.10. Mobilization

1.10.1. Acts
1.10.2. The tide
1.10.3. Conclusions

Revolutionize the concept of political campaigning and become the most sought-after creative with this 100% online program"