Access a new vision of teaching through the innovative techniques of Neuromarketing and Neuroeconomics applied to teaching"

This Postgraduate diploma in Neuromarketing and Neuroeconomics offers a broad and complete vision of the complex world of neurosciences from an applied perspective. Starting from the biological bases and the techniques of Neuro-Imaging, the different practical approaches existing in this discipline are collected. 

In this program, the teaching professional will learn to understand and interpret neurosciences in order to apply them to their teaching experience. 

During the training, two types of neuropsychological programs will be dealt with: the eminently biological ones focused on the neuronal bases and genetics of the brain, and the exclusively clinical programs, where the problems associated with pathologies affecting the brain and neurodegenerative diseases are studied in depth. This double vision allows a better understanding of the functioning of neurosciences from different fields, so that the professional can have different options for its application. 

This Postgraduate diploma addresses the new branches of neuroscience that are currently under development, both theoretical and applied. Neuro-Marketing and Neuro-Education and introduce the new branches that in a few years will be demanded by different sectors, such as Neuro-Economics or Neuro-Leadership.

These insurgent areas have not yet been included in the usual educational programs which makes this program a unique training opportunity that will prepare you in a very unique way. 

Students will have access to the latest advances in neurosciences with the most complete theoretical contents and through a developed learning system supported by practice. Thus, at the end of their specialization, they will be able to apply everything they have learned in their work. 

A complete program in which you will acquire extensive theoretical and practical knowledge that will improve your skills in the performance of your position. 

Include in your training the most specialized knowledge in neuropsychology applied to brain development in students"

This Postgraduate diploma in Neuromarketing and Neuroeconomics, contains the most complete and up-to-date program on the market. The most important features include:

• Development of case studies presented by experts in Neuromarketing and Neuroeconomics
• The graphic, schematic, and eminently practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Neuromarketing and Neuroeconomics
• It contains practical exercises where the self-evaluation process can be carried out to improve learning
• Its special emphasis on innovative methodologies in Neuromarketing and Neuroeconomics
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Availability of content from any device, fixed or portable, with an Internet connection

A high-level pedagogical and technological program with which you will be able to change the way you approach your work in the classroom”

The program is taught by professionals with extensive experience in the field of Neurosciences for teachers, as well as recognized specialists in this area, belonging to reference societies and prestigious universities. 

Thanks to its multimedia content, developed with the latest educational technology, the professional will enjoy situated and contextual learning. In other words, a simulated environment that will provide immersive learning, programmed to train you for real situations. 

The design of this program is based on Problem-Based Learning, through which the student must try to solve different professional practice situations. This will be done with the help of an innovative interactive video system, one of the most advanced in the educational market. 

Increase your confidence in decision making by updating your knowledge through this program"

This convenient and complete Postgraduate diploma, which will allow you to access its contents from anywhere and at any time"

The structure of the contents in this Postgraduate diploma in Neuromarketing and Neuroeconomics has been designed by a team of professionals from the best educational centers and universities in Spain. Through the incorporation, as a priority, of new information and communication technologies, this program is an example of innovative education, of total and permanent relevance. 

The most complete and advanced training program on the market, with specific contents, aimed at guaranteeing the best online learning results"

Module 1. Basis of Neurosciences

1.1. The Nervous System and Neurons

1.1.1. Formation of the Nervous System
1.1.2. Types of Neurons

1.2. Neurobiological Foundations of the Brain

1.2.1. Brain Hemispheres and Lobes
1.2.2. Localizationism vs Functionalism

1.3. Genetics and Neural Development

1.3.1. Undifferentiated Neurons
1.3.2. Programmed Neural Death

1.4. Myelination

1.4.1. Inter-Neuronal Electrical Communication
1.4.2. The Role of Myelin in Neurons

1.5. The Brains Neurochemistry

1.5.1. Interneuronal Chemical Communication
1.5.2. Neurohormones and Their Functions

1.6. Plasticity and Brain Development

1.6.1. Age vs Neuronal Plasticity
1.6.2. Neuronal Development

1.7. Hemispheric Differences

1.7.1. Right Brain
1.7.2. Left Brain

1.8. Interhemispheric Connectivity

1.8.1. The White Matter
1.8.2. Differences Between Genders

1.9. Localizationism vs Functionalism

1.9.1. Hemispheric Functions
1.9.2. New Localizationism

1.10. Invasive Techniques for Studying the Brain Vs Non-Invasive

1.10.1. Invasive Techniques
1.10.2. Non-Invasive Techniques

Module 2. Neuromarketing

2.1. The Brain Faced With Decisions

2.1.1. Single or Multiple Choices
2.1.2. The Neural Learning of Choices

2.2. Pleasure vs. Surprise

2.2.1. The Brain Faced With Pleasure
2.2.2. The Brain Faced With Surprise

2.3. The Consumers Brain

2.3.1. Decisions and Choices on a Neural Level
2.3.2. Consumption as the Purpose of Choosing

2.4. The Ages of the Brain

2.4.1. Children’s Brain and Choices
2.4.2. Adult Brain and Choices

2.5. Male Brain Vs. Female Brain

2.5.1. Male Brain and Choices
2.5.2. Female Brain and Choices

2.6. Mirror Neurons and Social Behavior

2.6.1. The Relevance of Mirror Neurons in Marketing
2.6.2. Social and Pro-Social Behavior in Marketing

2.7. Learning and Memory

2.7.1. Learning Decisions
2.7.2. Remembering and Forgetting Decisions

2.8. Techniques for Evaluating Neuro-Marketing

2.8.1. Invasive Neural Techniques
2.8.2. Non-Invasive Neural Techniques

2.9. Successes and Failures of Neuro-Marketing

2.9.1. Applied Cases of Neuro-Marketing
2.9.2. Results of Neuro-Marketing

2.10. Sales Techniques vs. Neuro-Marketing

2.10.1. Sales Technology and the Brain
2.10.2. Neuro-Marketing and Sales

Module 3. The Neuroeconomy

3.1. The Economic Brain

3.1.1. Numbers and the Brain
3.1.2. Mathematics and the Brain

3.2. Neural Foundations of Calculation Errors

3.2.1. Simple Vs Complex Calculations. Complexity
3.2.2. Common Mathematical Mistakes

3.3. Development of the Mathematical Brain

3.3.1. Language vs. Mathematics on a Cerebral Level
3.3.2. Mathematical Development

3.4. Mathematics vs. Intelligence

3.4.1. Intelligence and Mathematics
3.4.2. Multiple and Mathematical Intelligences

3.5. Trends and Fads at the Neural Level

3.5.1. Implicit Theories Vs. Explicit Trend Indicators
3.5.2. Fashion and Neural Idiom

3.6. Risk Assumption Vs. Conservation

3.6.1. Personality and Risk
3.6.2. The Brain and Risk

3.7. Mathematical Biases

3.7.1. The Basic Biases of Mathematics
3.7.2. The Complex Biases of Mathematics

3.8. Emotions Vs. Economy

3.8.1. Positive Neural Emotions and the Economy
3.8.2. Negative Neural Emotions and the Economy

3.9. Economic Success and Failure

3.9.1. Economic Success on a Neural Level
3.9.2. Economic Failure on a Neural Level

3.10. Economic Psychopathology

3.10.1. Clinical and Economic Psychology
3.10.2. Personality and the Economy

A unique, key and decisive training experience to boost your professional development"