A comprehensive program that will provide you with the most advanced knowledge in Graphic Design, by learning all about the new tools and aesthetic trends in the current professional landscape"

Graphic Designers need be aware of the changing phenomena in graphic communication. Gaining knowledge of the influence of some media on others, the different combinations of media and the new graphic products that incorporate different techniques and approaches from other communicative areas, will all open new lines of thought and work. 

In this sense, having knowledge in all possible aspects of work is a gateway to very interesting possibilities and new avenues to explore. 

Therefore, this program will address the aspects that a designer needs to know in order to plan, develop and finalize any graphic project. A path that will gradually increase the student's competencies to help them achieve the challenges of a first-class professional.

Graphic Design is presented as a viable option for professionals who decide to work independently but also to be part of any organization or company. An interesting avenue of professional development that will benefit from the specific knowledge that we provide you with in this program.

A professional master’s degree that will not only teach you how to use the tools of Graphic Design, but will also give you the criteria you need to make the right creative decisions in your work"

This professional master’s degree in Graphic Design contains the most complete and up-to-date program on the university scene. The most important features include:

• A large number of case studies presented by experts
• Graphic, schematic, and highly practical contents 
• The latest developments and cutting-edge advances in this area
• Practical exercises where the self-evaluation process can be carried out to improve learning
• Innovative and highly efficient methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

All the knowledge required to work in Graphic Design compiled in a highly efficient professional master’s degree, which will optimize your effort with the best results"

This program is focused on practicing the proposed theoretical learning. Through the most effective teaching systems and proven methods imported from the most prestigious universities in the world, you will be able to acquire new knowledge in an eminently practical way. In this way, we strive to convert your efforts into real and immediate skills.

Our online system is another of the strengths of this program. With an interactive platform that has the advantages of the latest technological developments, we provide you with the most interactive digital tools possible. In this way, we can offer you a way of learning that is totally adaptable to your needs so that you can perfectly balance your studying with your personal or professional life.

All the areas required for the creation of perfect graphic pieces will be developed in a clear and precise way so that the student can assimilate them quickly and permanently"

This program will enhance your skills and update your knowledge in Graphic Design"

The objective of this professional master’s degree is to offer professionals a comprehensive program to help them acquire up-to-date knowledge and skills for working in Graphic Design. Through a hands-on learning approach, this program will allow you to finish your studies with the knowledge you need to perform your job safely and competently.

Our goal is simple: to help you gain the most complete and up-to-date knowledge in the area of Graphic Design in a program that is fully compatible with your work and personal obligations"

General Objectives

• Develop a complete Graphic Design project
• Determine the appropriate tools for its development
• Define the most suitable techniques for each graphic communication situation 
• Perform the whole process of creating pieces and adapting them to different formats

Specific Objectives

Module 1. History of Design

• Have basic knowledge of Human and Social Sciences to be able to plan future research, according to the needs of each design project
• Critically understand the history of artistic practices and contemporary design, the arguments and theoretical assumptions that support them, and the strategies and mechanisms in which they intervene in order to adapt to the new issues and challenges of digital design
• Understand the development of design throughout history as an integration of various disciplines: Art, Contemporary Culture, Philosophy, Sociology, History of
• Media in Digital Design, Linguistics-Semiotics
• Develop an evaluative and critical spirit in order to acquire the ability to analyze and synthesize in the practice and execution of the functions of a designer
• Act as mediators between technology and art, ideas and goals, culture and design
• Understand the relationship between heritage and design, and understand that it is a characteristic of contemporary culture

Module 2. Introduction to Color

• Understand the importance of color in the visual environment
• Acquire the capacity to observe, organize, distinguish between and manage color
• Apply the psychological and semiotic foundations of color in design
• Capture, manipulate and prepare color for its use in physical and virtual supports
• Acquire the ability to form independent judgments through arguments
• Know how to document, by analyzing and interpreting documentary and literary sources with your own criteria

Module 3. Introduction to Shape

• Understand the nature of image and graphic in movement, as well as the basic principles of composition and structure that articulate the image, graphics and sound in time
• Apply space-time transformations and effects with narrative intentions to design and create visual communications with a clear and specific purpose
• Develop spatial capacity, analyzing the shapes that are constructed in the environment
• Understand the importance of shape in the development of more complex procedures
• Visually identify the types of shapes in order to create new ones from these
• Understand and analyze the emotional component that is attributed to certain shapes

Module 4. Editorial Design

• Know the fundamentals of editorial design in the print and digital context, as well as their interrelation with other areas
• Know the scope and importance of the designer in the editorial field
• Know the specific terminology, techniques and language applied to the design processes: pre-press and printing systems, digital techniques and media, and multimedia
• Design editorial publication taking into account the graphic set and its elements
• Capture, manipulate and prepare text and images for use in different media
• Designing eye-catching visual communications that meet current graphic criteria
• Begin to use Adobe InDesign and learn about the elements available in the program in order to project your own graphic ideas

Module 5. Design Methodology

• Know the basic processes of scientific methodology in the history of design: question states, integral analysis of the design work, problem rethinking, search for unpublished information, hypothesis formulation, critical synthesis processes, orderly formulation of conclusions
• Understand how innovation works as a design driver
• Identify problems related to design, collect and analyze the information required to evaluate and provide solutions according to efficiency criteria: functional, environmental, structural, constructive and expressive in the field of the profession
• Justify ideas by using a coherent and critical argument of the development of a design project
• Gain in-depth knowledge of the dynamics of design management, which allows the application of marketing and business administration knowledge to design projects
• Understand the practice of design as a research method in itself, based on creativity

Module 6. Graphic Design

• Know the fundamentals of graphic design, as well as its interrelation with other areas: Advertising graphic design; editorial design; corporate identity design; web design; packaging design; typographic design, posters, signage; multimedia design; new media design, etc
• Know the basis, functions and value of Graphic Design
• Analyze the profile of a graphic designer throughout history and in today's landscape 
• Understand the basic and formal elements in Graphic Design
• Learn which are the most used digital tools in the field of Graphic Design
• Know and apply basic elements of project organization and management

Module 7. Corporate Image

• Understand the basic concepts that are part of the communication policy of an organization: Its identity, its culture, how it communicates, its image, its brand, its reputation and social responsibility 
• Understand which are the strategic areas that a graphic manager must manage in the communicative process of the Graphic and Visual Identity of Brands
• Know the theoretical and practical tools and strategies that facilitate the management of corporate and institutional communication in all types of organizations
• Know how to correctly select an information and communication organization method for the proper use of a brand
• Research and identify the most significant elements of the company-client, as well as their needs for the creation of communication strategies and messages
• Develop a regulated system of basic graphic standards based on visual identity/brand elements

Module 8. Creating a Portfolio

• Create audiovisual narrations, correctly applying the criteria of usability and interactivity 
• Identify the figure of the designer in the professional landscape
• Know the techniques, methods and networks for promoting personal work
• Understand the ethical protocol that must be followed in professional practice
• Be able to identify one’s own strengths and weaknesses
• Know how to economically value your own work

Module 9. Ethics, Legislation and Professional Deontology

• Be able to gather and interpret relevant data to make judgments that include a reflection on ethical, environmental and social issues
• Carry out professional practice in an ethical manner, respecting the law and in accordance with universal rights
• Develop the learning skills necessary to undertake further studies with a high degree of autonomy
• Understand the professional relationship between designer and client
• Acquire the skills that demonstrate that problems can be solved through argumentation and constructive criticism
• Develop the ability to decide in advance what needs to be done, who needs to do it, and how it should be done

Module 10. Typography

• Know the main syntax of graphic language and apply its rules to clearly and precisely describe objects and ideas
• Know the origin of letters and their historical importance
• Recognize, study and apply typography to graphic processes in a coherent way
• Know and apply the fundamental aesthetics of typography
• Know how to analyze the layout of texts in the design object
• Be able to carry out professional work starting from typesetting

An opportunity created for professionals who are looking for an intensive and effective course to help them take a significant step forward in their profession”