Creative companies demand designers with extensive knowledge of business management who are able to deliver the highest standards of quality" 

Today, creativity and innovation have become the main drivers of economic growth, alongside technology. As more creative companies emerge, there is increasing demand for professional who are capable of overseeing the smooth and effective management of the so-called creative industries, with the latest tools.

This has led design professionals to professional development in new areas which, at first glance, seem unrelated to their current roles, but which turn out to be highly relevant, especially when they decide to create their own businesses, or seek management-level positions, since exhaustive knowledge of both management and the creative industries is a unique combination that can make a difference for the company and in the market.

In order to meet this demand for highly qualified professionals in the sector, TECH offers this highly specialized program tailored to the needs of creative businesses. Through this complete program, students will have the opportunity to master all the topics necessary for the management of companies and organizations in the new context of the creative industries. The program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which the Creative Industries are developing and transforming today.

A 100% online Postgraduate diploma that will allow students to allocate their own study time, without being conditioned by fixed schedules or needing to move to another physical location, having the option to access all the contents at any time of the day, and balancing their professional and personal life with their academic life.

New technologies have led to the emergence of creative companies that demand professionals with strong digital skills" 

This Postgraduate diploma in Creative Industries Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in the management of creative companies
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Creative Industries Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Knowing how to manage creative companies will help you to give your career a boost and successfully face future professional challenges" 

The teaching staff is made up of design professionals who bring their professional experience to this program, as well as renowned specialists from prestigious societies and universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. In other words, a simulated environment that will provide immersive studies designed to prepare them for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

The Creative Industries are in constant growth, so specialization in this field is essential in order to reach senior positions"

By enrolling on this Postgraduate diploma you will have direct access to a multitude of theoretical and practical resources that will be fundamental for your professional development"

With this Postgraduate diploma, TECH offers students a complete program that has been structured to meet the academic needs of designers who must also have advanced expertise business management, resulting in successful business practices, providing a strategic vision to their work and improving their employment prospects. To achieve this, the syllabus has been structured with self-study in mind. 

A comprehensive program that will help you improve your skills in Creative Industries Management"  

Module 1. Protection of Creative and Intangible Products

1.1. Legal Protection of Intangible Assets 
1.2. Intellectual Property I 
1.3. Intellectual Property II 
1.4. Intellectual Property III 
1.5. Industrial Property I: Branding
1.6. Industrial Property II: Industrial Designs 
1.7. Industrial Property III: Patents and Utility Models 
1.8. Intellectual and Industrial Property: Practice 
1.9. Advertising Law I 
1.10. Advertising Law II 

Module 2. Economic and Financial Management of Creative Companies

2.1. The Necessary Economic Sustainability 

2.1.1. The Financial Structure of a Creative Company 
2.1.2. Accounting in a Creative Company 
2.1.3. Triple Balance 

2.2. Revenues and Expenses of today's Creative Businesses 

2.2.1. Accounting of Costs 
2.2.2. Type of Costs 
2.2.3. Cost Allocation 

2.3. Types of Profit in the Company 

2.3.1. Contribution Margin 
2.3.2. Break-even Point 
2.3.3. Evaluation of Alternatives 

2.4. Investment in the Creative Sector 

2.4.1. Investment in the Creative Industry 
2.4.2. Investment Appraisal 
2.4.3. The NPV Method: Net Present Value 

2.5. Profitability in the Creative Industry 

2.5.1. Economic Profitability 
2.5.2. Time Profitability 
2.5.3. Financial Profitability 

2.6. Cash Flow: Liquidity and Solvency 

2.6.1. Cash Flow 
2.6.2. Balance Sheet and Income Statement 
2.6.3. Settlement and Leverage 

2.7. Financing Formulas currently on the Creative Market 

2.7.1. Venture Capital Funds 
2.7.2. Business Angels 
2.7.3. Calls for Proposals and Grants 

2.8. Product Pricing in the Creative Industry 

2.8.1. Pricing 
2.8.2. Profit vs. Competition
2.8.3. Pricing Strategy 

2.9. Pricing Strategy in the Creative Sector 

2.9.1. Types of Pricing Strategies 
2.9.2. Advantages 
2.9.3. Disadvantages 

2.10. Operational Budgets 

2.10.1. Tools of Strategic Planning 
2.10.2. Elements Included in the Operational Budget 
2.10.3. Development and Execution of the Operational Budget 

Module 3. Consumer or User Management in Creative Businesses 

3.1. The User in the Current Context 

3.1.1. Consumer Change in Recent Times 
3.1.2. The Importance of Research 
3.1.3. Trend Analysis 

3.2. Strategy with the Focus on the Individual 

3.2.1. Human Centric Strategy 
3.2.2. Keys and Benefits of Being Human Centric 
3.2.3. Success Stories 

3.3. Data on the Human Centric Strategy 

3.3.1. Data on the Human Centric Strategy 
3.3.2. The Value of the Data 
3.3.3. 360º View of the Customer 

3.4. Implementation of the Human Centric Strategy in the Creative Industry 

3.4.1. Transformation of Dispersed Information into Customer Knowledge 
3.4.2. Opportunity Analysis 
3.4.3. Maximization Strategies and Initiatives 

3.5. Human Centric Methodology

3.5.1. From Research to Prototyping 
3.5.2. Double Diamond Model: Process and Phases 
3.5.3. Data Science 

3.6. Design Thinking 

3.6.1. Design Thinking 
3.6.2. Methodology 
3.6.3. The Techniques and Tools of Design Thinking 

3.7. Brand Positioning in the User's Mind 

3.7.1. Positioning Analysis 
3.7.2. Typology 
3.7.3. Methodology and Tools 

3.8. User Insights in Creative Businesses 

3.8.1. Insights and their Importance
3.8.2. Customer Journey and the Relevance of the Journey Map 
3.8.3. Research Techniques 

3.9. User Profiling (Archetypes and Buyer Persona) 

3.9.1. Archetypes 
3.9.2. Buyer persona 
3.9.3. Methodology of Analysis 

3.10. Research Resources and Techniques 

3.10.1. Techniques in Context 
3.10.2. Visualization and Creation Techniques 
3.10.3. Voice Contrast Techniques 

Become an expert on the Creative Industries and successfully manage creative companies”