Think about how you would sell a multiplayer adventure videogame. What would you offer to the customers? How would you do it? We'll show you!” 

One of the most important tasks within a company is to create a marketing campaign. This aims to attract customers who consume the company's product, which in this case would be video games. For this purpose, it is important to learn how to design a Digital Marketing plan, giving priority to customer orientation in order to know what their needs are or what they are looking for to be able to offer it to them. 

To achieve these purposes, this program will teach students to communicate with the customers through digital assets that function as means of communication. Through them, two fundamental things will be transmitted to the customer: a commercial message and an experience. Of course, there are many techniques for this customer acquisition: Search, Display, programmatic advertising, etc. For this reason, all these concepts will be studied in detail so that the graduates know in depth how to work with the market. 

The syllabus of this Postgraduate certificate, has the latest updates and key concepts in Digital Marketing. Also, the teaching staff leading this program is highly qualified for their work with students who wish to join this labor market. Because creating and designing a video game is a complex task, but convincing and analyzing how to distribute it is essential. 

TECH not only has a completely online methodology, but also highly effective teaching practices. This is the case of Storytelling or Realearning, which have already been endorsed by various institutions and personalities in the teaching environment around the world. This program offers an educational proposal adapted to current times, adapting to the students at all times.

Join a pioneering educational proposal that is the future of teaching. The most important is that you achieve your goals when you complete the program”  

This Postgraduate certificate in Digital Marketing in Video Game Companies contains the most complete and up-to-date program on the market. The most important features include: 

• Practical cases so that learning is carried out in a more direct way 
• Specialized content on video game development and animation  
• Theoretical lessons, questions to the experts, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection 

The automation of processes is a vital part of today's companies. We will help you to learn how to put them into practice in the future”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professionals must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

TECH is a leader in learning methodologies, such as Relearning. All of them endorsed by professionals and institutions of great worldwide prestige"

Learn how to attract customers through different techniques such as SEO or programmatic advertising"

This Postgraduate certificate has a syllabus that includes all the necessary concepts to analyze and understand how and what type of marketing campaign should be done to launch a product. Through this module, the students will be immersed in different terms. Although they may be new at first, as they enter the workforce, they will discover that they will be their greatest allies.

Leads, SEO, Display, etc. Learn all these terms that will be of great relevance in the development of your career in Digital Marketing”

Module 1. Digital Marketing and Digital Transformation of Video Games

1.1. Digital Marketing Strategy

1.1.1. Customer Centric
1.1.2. Customer Journey and Marketing Funnel
1.1.3. Design and Creation of a Digital Marketing Plan

1.2. Digital Assets

1.2.1. Architecture and Web Design
1.2.2. User-CX Experience
1.2.3. Mobile Marketing

1.3. Digital Media

1.3.1. Strategy and Planning Media
1.3.2. Display and Advertising Graphics
1.3.3. Digital TV

1.4. Search

1.4.1. Development and Application of a Search Strategy
1.4.2. SEO
1.4.3. SEM

1.5. Social Media

1.5.1. Design, Planning and Analytics in a Social Media Strategy
1.5.2. Marketing Techniques on Horizontal Social Media
1.5.3. Marketing Techniques on Vertical Social Media

1.6. Inbound Marketing

1.6.1. Inbound Marketeing Funnel
1.6.2. Content Marketing Generation
1.6.3. Leads Acquisition and Management

1.7. Account-Based Marketing

1.7.1. B2B Marketing Strategy
1.7.2. Decision Maker and Contact Map
1.7.3. Account-Based Marketing Plan

1.8. Email Marketing and Landing Pages

1.8.1. Characteristics of Email Marketing
1.8.2. Creativity and Landing Pages
1.8.3. Email Marketing Campaigns and Actions

1.9. Automation of Marketing

1.9.1. Marketing Automation
1.9.2. Big Data and AI Applied to Marketing
1.9.3. Main Solutions of Marketing Automation

1.10. Metrics, KPIs and ROI

1.10.1. Principle Metrics and KPIs in Digital Marketing
1.10.2. Solutions and Measuring Tools
1.10.3. ROI Calculation and Tracking

In the syllabus, you will not miss any detail. You will find everything you need to learn how to design a Digital Marketing plan”