A high-quality preparatory journey through Audiovisual Products: Theory and Review”

To work in the audiovisual sector, it is essential to have a thorough knowledge of an industry that moves in its own unique way. Over the course of the various topics that make up this professional master’s degree, all the fields in which the audiovisual product is developed will be discussed. 

To this end, it is essential to unravel the factors involved in visual communication. Obviously, the image and its forms of expression are the basis of the audiovisual product, although they must compliment other parts of the message. Managing the keys to their communication is essential to speaking the language of this competitive industry.

But it is not only the keys to the visual element that are important. During this professional master’s degree you will study the characteristics of cultural journalism and develop your knowledge of contemporary artistic movements and other topics related to the international movement in which the audiovisual product is created, produced, distributed and consumed.

In this sense, special attention will be devoted to the film industry in the most diverse parts of the world, unravelling the relationship between the social and political movements and audiovisual creation.

A compendium of knowledge that can be applied to audiovisual production, with a contemporary vision of what is happening right now in the televisual arena in terms of formats and genres, and in terms of consumption and audiences. 

Master the principles of Audiovisual Products: Theory and Review and incorporate the most up-to date knowledge in this field into your learning”  

This professional master’s degree in Audiovisual Products: Theory and Review contains the most complete and up-to-date educational program on the market. Its most notable features are: 

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary documentation banks permanently available, even after the course

 A contextualized and realistic learning experience that will allow you to put your studies into practice through new skills and competences”

Our teaching staff is made up of working professionals. In this way, TECH can fulfil their objective of providing you with an up-to-date program. A multidisciplinary team of professors trained and experienced in different environments, who will go through the theoretical knowledge in an efficient way, but, above all, will place the practical knowledge derived from their own experience: encompassing all facets of this specialization, at the service of the academic course.

This mastery of this subject is complemented by the effectiveness of the methodological design of this professional master’s degree.  Developed by a multi-disciplinary team of e-learning experts and integrating the latest advances in educational technology. In this way, the professional will be able to study with a range of comfortable and versatile multimedia tools that will give them the operability they need in their area of focus.

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, we will use telepractice:  With the help of an innovative interactive video system, and learning from an expert you will be able to acquire the knowledge as if you were actually dealing with the situation you are learning about. A concept that will allow you to integrate and reinforce learning in a more realistic and permanent way.   

An analysis of the different fields in which the message moves and through which the message is produced in the audiovisual environment”

A practical and realistic course that will allow you to advance gradually and safely”

The objectives proposed in each of the preparatory programs are focused on achieving a global boost to student development, not only in the academic field, in which the highest quality standards are set, but also in the personal field. To this end, a stimulating and flexible course is offered to allow you to achieve the satisfaction of completing your goals effectively.

Learn in an efficient and stimulating way and achieve your professional goals with this high-quality, high-impact preparatory program”

General Objectives

• Deepen your knowledge in the field of journalism, particularly in the field of Audiovisual Products: Theory and Review
• Learn how to perform functions in this field in a focussed and professional environment

Specific Objectives

Module 1. Visual Communication

• Get to know the main conceptions of the image
• Identify the visual image perception processes
• Identify the processes of visual image perception
• Analyze the role of the visual image in contemporary society
• Analyze images in isolation and in a contextual or sequential manner
• Relate the processes of design and production of visual messages to the exercise of journalistic activity and editorial design

Module 2. Audiovisual Image Analysis

• Learn the basics of the nature and operation of the moving image
• Understand the principles of audiovisual discourse (film and television)
• Develop the ability to interpret and analyze the mechanisms that determine the production of meaning in the moving image
• Identify the properties of a certain style of moving image
• Acquire basic skills for the analysis of the formal construction and narrative of audiovisual stories
• Develop a critical and creative capacity with respect to audiovisual discourse and its evolution in the context of contemporary audiovisual culture

Module 3. Cultural Journalism

• Have the transversal and specific competencies necessary to successfully face the reality of cultural journalism in different fields
• In-depth knowledge of digital communication and cultural journalism
• Know how to identify, create and develop stories with the different points that encompass it, marked by rigor and personal branding
• Know and develop the essential guidelines for documentation in cultural journalism
• Know, understand and identify the new topics of journalism, culture and web 3.0
• Learn about the use of social networks in cultural journalism and journalistic genres
• Know how to make use of information through social networks and develop a communication plan
• Develop specific content within cultural journalism in terms of positioning

Module 4. Contemporary artistic movements

• Learn the fundamental principles governing the contemporary art world
• Know the main trends in modern and contemporary art
• Recognize the importance of the analysis of art in its historical, social, cultural and ideological context
• Develop artistic sensitivity and critical and aesthetic judgement
• Study the close relationship between art and the field of audiovisual communication

Module 5. Structure of the Audiovisual System

• Know the basic functioning of the audiovisual system (fix fundamental contents, know the authors/texts worked on in each unit)
• Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication (understanding the main ideas, relating concepts and elements.)
• Study in depth the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed
• Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
• Identify current issues and debates concerning the audiovisual system

Module 6. American and European Cinema

• Learn about the development and evolution of the main audiovisual media (cinema and television) throughout history
• Learn the key historical developments of audiovisual processes and their relevance for the understanding of the contemporary panorama
• Distinguish the affiliations and kinships in the large audiovisual family according to their historical, social and cultural context
• Know how to analyze and interpret audiovisual products from a more integrated perspective, taking into account their socio-historical dimension
• Gain overarching knowledge of American cinema in its early years
• Identify the different historical periods, genres, movements, styles and main authors of American cinema
• Know the fundamental approaches to film genre theory, as well as the history and problems of the main Hollywood film genres
• Know the traditions, themes and problems of European cinema
• Analyze and interpret contemporary American cinema

Module 7. Cinema in Latin America, Asia and Africa

• Know the history and contemporary problems of Hispanic American cinema
• Identify the different historical periods, movements, styles and main authors of Hispanic American cinema
• Contextualize, analyze and interpret contemporary Hispanic American cinema, taking into account its growing transnational dimensions
• Learn about the history and contemporary problems of cinema in the East, Africa and India
• Distinguish the different geopolitical events and their corresponding historical periods, movements and styles
• Contextualize, analyze and interpret contemporary Hispanic American cinema, taking into account its growing transnational dimensions

Module 8. Cultural Industries and New Communication Business Models

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and socio-cultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 9. Television Genres, Formats and Programming

• Know the concept of genre as applied to fiction production and television entertainment
• Distinguish and interpret the various genres of fiction production and television entertainment and their evolution over time
• Develop the skills needed for cultural, social and economic analysis of television genres as the backbone of audiovisual creation and consumption practices
• Know the modifications and hybridizations that occur in television genres in the context of contemporary television
• Recognize the different formats in the context of the current television panorama
• Identify the keys to a format, its structure, operation and impact factors
• Know how to interpret, analyze and comment on a television format from a professional, aesthetic and cultural perspective
• Know the key theoretical principles and the professional, social and cultural context of television programs, with special attention to television programs in the Spanish television model
• Gain knowledge of the main techniques and processes of programming in generalist television
• Understand and critically analyze the processes of the television industry, its evolution and current situation, in relation to the phenomenon of reception and the social and cultural contexts in which it is produced

Module 10. Cinema, Television and Contemporary Society

• Identify the main trends in contemporary representational models of television and film
• Develop critical thinking when involved in the processes of creation and analysis of the different modes of audiovisual representation
• Distinguish and study the sociocultural processes and their impact on the representative procedures of audiovisuals
• Develop the ability to understand and critically analyze contemporary film productions from a social, cultural and aesthetic perspective
• Learn the theoretical and methodological foundations for analyzing cinema and television as generators of social representation and the production of meanings
• Acquire the ability to distinguish and critically analyze the mutations occurring in contemporary cinema and television, in their social context and cultural dimension
  
  

We will give your professional growth a boost with this professional master’s degree in Audiovisual Products: Theory and Review”