This complete postgraduate diploma will help you to move with the efficacy of a program on the complete system of Political Communication”

The role of the journalist is important because, from a critical point of view, they are in charge of informing society of what is happening and occurring within the government and everything related to future decisions, maintaining relationships and connections within the government that allow them to obtain information. 

In this way, the role of the journalist seeks, through communication, to establish relationships with high-level leaders in order to access a dialogue that allows them to transparently show everything that arises in politics and public institutions. In this way, the information will be more effective and truthful. 

On the other hand, if the journalist is part of one of the public institutions or of the government itself, it is their duty to exercise their role, defending from a critical point of view their professional ethics to tell the truth of what is happening, but at the same time without losing those connections that in one way or another provide them with research material. 

This postgraduate diploma with 100% online format is a TECH course for all professional journalists who wish to expand their knowledge in the political sector. With its educational, audiovisual and innovative material, this program offers the latest up-to-date knowledge in the field of politics. 

The experience of a solvent and expert university is available to you in this complete program”

This postgraduate diploma in Political Communication contains the most complete and up-to-date educational program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching suppoarted by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A postgraduate diploma supported by the best technology, which will allow you to learn in a fluent and efficient way”

Or teaching staff is made up of practising specialists. A multidisciplinary team of trained and experienced professionals in different environments, who will develop the theoretical knowledge efficiently, but, above all, will contribute the practical knowledge derived from their own experience to the program. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design, developed by a multidisciplinary team of e-learning experts who integrate the latest advances in educational technology. 

In order to achieve success in this program, the professional will have the help of a innovative interactive video system, through which they will be able to put into practice the telepractice and learning from an expert systems. A concept that will allow them to integrate and fix learning in a more realistic and permanent way.

Learn all the aspects that successful political communication professionals must master"

With professors who are experts in this area of work, this program is a unique opportunity for professional development"

The postgraduate diploma in Political Communication is aimed at obtaining a higher degree of specialization that allows the journalism professional to develop their career in this area in an optimal way. For this purpose, we have developed the essential theoretical content that will provide students with the necessary knowledge and tools to transfer into practice, which will be developed intensively throughout the program. 

Upon finishing this program, you will be able to work as an expert in Political Communication: an easily achievable objective with the help of the best teaching technology on the online market” 

General Objectives

• Develop specialized knowledge of political communication
• Examine and relate political communication with social sciences and, in particular, with communication theories
• Analyze the role of communication of political institutions in the framework of contemporary democracies
• Create and analyze political speeches aimed at different environments and audiences, as well as to execute them verbally with communicative effectiveness
• Identify communication strategies applied in political discourses
• Analyze the rhetoric of political speeches and the different persuasion strategies in political and electoral campaigns
• Develop skills in the use of oral expression techniques which allow the student to acquire the ability to create and analyze political discourse
• Develop effective communication skills to become an excellent spokesperson and communicator in a professional environment
• Establish the operation and the process for creating surveys
• Analyze the impact of the polling data on the population and political parties
• Determine the use and application of political data within the media

Specific Objectives

Module 1. Political and Institutional Communication

• Develop capacity, skills and critical judgment to establish the communication plan, set objectives, define the target audience, plan strategies and control the communication budget
• Analyze the mechanisms through which political communication tools are designed, both historically and currently, and their application to different cases
• Determine the functions of the person in charge of the communication area of an organization or company and establish contacts with the different audiences, both internal and external
• Identify the main theories for the analysis of the relationship between electoral campaigns, media and political behavior
• Develop skills and abilities to research and analyze communication phenomena and processes for all types of public and private organizations, advisory, consulting and mediation tasks
• Evaluate and assess the identity, communication, image, reputation and brand of an organization, product or person
• Generate own criteria to search and analyze information from diverse sources within the political communication environment

Module 2. Political Discourse Analysis

• Analyze the origin of rhetoric and public speaking Identify what they are, as well as the importance of adapting to different audiences in order to communicate in a convincing and persuasive way
• Propose an interdisciplinary approach to political discourse, taking into account the complexity of all discursivity 
• Develop specialized knowledge and critical judgment to situate the communicative processes and phenomena under investigation (political, cultural, ideological, historical, social) in the corresponding potential levels of causes and their possible effects
• Examine discursive and argumentative rhetoric for its application to analytical, interpretative and opinion texts 
• Recognize the role of political consulting in the political communication of political parties and political professionals 
• Identify elements involved in electoral communication 
• Provide novel conceptual tools to concretely apply the empirical case studies Recognize the role of political consulting in the political communication of political parties and political practitioners

Module 3. Analysis of Political Data and Polls

• Analyze the history of political data and its use throughout the history of democracy 
• Establish the use of surveys and their preparation and creation phases 
• Determine the role of the “kitchen” in the leaking of political data 
• Analyze the use that parties, media and citizens make of surveys 
• Develop expertise in using a survey and understanding its data as it is to be processed 
• Determine the use of data visualization within the media work and its processing essential to the understanding of the particular user 
  
  

Our goal is simple: to offer you high-quality specialization, with the most developed teaching resources so that you achieve the best results with little effort”