Personalize the Sales Offer through 150 hours of the best digital teaching"

In a business context marked by competitiveness, institutions seek to analyze conversations and trends to know consumers in detail. For this reason, Machine Learning systems have gained special prominence. This is due to their application for monitoring brands, tracking mentions of firms on social networks to assess the public's perception of their products or services. Specialists can develop comprehensive strategies to maintain a positive image of organizations and address any problems that arise in a timely manner.

Given this reality, TECH develops a pioneering program that will delve into the analysis of communicative data for strategic decision-making. The syllabus will provide students with the latest systems for identifying and evaluating user emotions. In addition, the syllabus will emphasize the location of Big Data to analyze communications. In line with this, the didactic contents will address the automatic resolution of problems through instruments such as Chatbots. The program will also encourage graduates to make improvements in the digital experiences of users, in order to retain them. In addition, training will focus on automated monitoring of competitors and predictive competitive surveillance.

Relearning’s pedagogical methodology, together with multimedia resources, allow students to access the teaching material 24 hours a day, 7 days a week, and flexibly. This program is delivered 100% online, which means students can learn at their own pace and according to their schedule. In addition, the outstanding teachers are experts in Artificial Intelligence in Communication and have extensive work and research experience. This postgraduate diploma is a unique opportunity for marketing professionals to improve their skills. With an innovative format and updated content, TECH offers rigorous and high quality teaching.

You will be able to predict trends in the market to develop innovative products that differentiate you from the competition"

This postgraduate diploma in Communication and Business Relationship Management using Artificial Intelligence contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Create interactive dashborads to view data and metrics dynamically in one place"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You’ll conduct the most advanced Predictive Analytics to verify the performance of your ads"

Thanks to the revolutionary Relearning methodology, you will integrate all the knowledge in an optimal way to successfully achieve the results you are looking for.

After completing this program, graduates will master emerging AI technologies to analyze Communication and Marketing data. This will allow them to develop automation processes to optimize the various advertising campaigns. In addition, they will take advantage of the opinions that customers pour into social networks to analyze both their behaviors and feelings. As a result, experts will predict consumer needs and develop products that respond to these factors. To enrich the user experience, they will implement Virtual Assistants during sales processes to proactively resolve their various doubts.

A teaching without fixed schedules and with a syllabus available from the first day. Set your own learning pace!"

General Objectives

• Understand the fundamentals of how AI is transforming Digital Marketing strategies
• Develop, integrate and manage chatbots and virtual assistants to improve customer interactions
• Delve into the automation and optimization of online ad buying through programmatic advertising with AI
• Interpret large volumes of data for strategic decision making in Digital Marketing
• Apply AI to email marketing strategies for personalization and campaign automation
• Explore emerging trends in AI for Digital Marketing and understand their potential impact on the industry

Specific Objectives

Module 1. Automation and Optimization of Marketing Processes with AI

• Develop Marketing Automation Processes with AI
• Optimize Advertising Campaigns through Machine Learning
• Optimize advertising campaigns through Machine Learning
• Analyze sentiment with AI on social networks, leveraging customer feedback

Module 2. Communication and Marketing Data Analysis for Decision Making

• Master specific technologies for the analysis of Communication and Marketing data
• Apply AI to the analysis of large volumes of data
• Develop Predictive Analytics for Informed Decision Making
• Improve Marketing strategies with AI

Module 3. Sales and Leads Generation with Artificial Intelligence

• Nurture Leads generation tools and procedures with AI
• Implement Virtual Assistants in Sales Processes
• Predict consumer needs through Machine Learning
• Learn about the main innovations and predictions in the sales field

Enjoy the most up-to-date educational content available in innovative multimedia formats to optimize your studies"