This Postgraduate certificate will give you access to the material you need to boost your career in the video game marketing industry" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

TECH prepares its programs always taking into account the most current and complete information. That is why the graduate will find in this program the best content, designed exclusively by the teacher's team and based on industry trends and TECH's pedagogical strategy. In addition, it is a syllabus where practical content takes on special relevance, facilitating more effective and productive learning for the student.  

With this Postgraduate certificate you will delve into the most effective strategies in gamer marketing and its most important digital assets. This will allow you to manage a team with the guarantee of knowing the latest techniques” 

Syllabus

This Postgraduate certificate in Digital Marketing in Video Game Companies designed exclusively by the teaching team of TECH Global University, collects the most relevant and necessary aspects to develop a successful business career within the management of the marketing area of a gamer company. 

It is an intensive program developed during 6 weeks and in this way the student will have access to 150 hours of material not only theoretical, but also practical, as well as additional. In the Virtual Classroom you will find detailed videos, dynamic summaries of each unit, research articles and complementary readings that will allow you to expand on each section as you wish.  

The program delves into the most important aspects of digital marketing in the video games sector, from strategies and digital assets, to the most effective media and techniques, focusing on Inbound Marketing, Account Based Marketing and Email Marketing. Finally, delve into automation and the metrics needed to develop a successful campaign.  

A Postgraduate certificate 100% online and with a virtual classroom available 24 hours a day, which allows you to organize your own teaching schedule, without having to neglect your work activity. In addition to the quality of the content, the professionalism of the teachers and the prestige that a program issued by the largest Technological University in the world will add to your curriculum: TECH. 

This Postgraduate certificate in Digital Marketing in Video Game Companies is developed over 6 weeks and in a single module:

Module 1. Digital Marketing in Video Game Companies

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate certificate in Digital Marketing  in Video Game Companies completely online. Throughout the 6 weeks of the program, you will be able to access all the  program contents at any time, allowing you to self-manage your study time.

Module 1. Digital Marketing and Digital Transformation of Video Games  

1.1. Digital Marketing Strategy  

1.1.1. Customer Centric  
1.1.2. Customer Journey and Marketing Funnel  
1.1.3. Design and Creation of a Digital Marketing Plan  

1.2. Digital Assets  

1.2.1. Architecture and Web Design  
1.2.2. User Experience- CX  
1.2.3. Mobile Marketing  

1.3. Digital Media  

1.3.1. Strategy and Planning Media  
1.3.2. Display and Advertising Graphics  
1.3.3. Digital TV  

1.4. Search  

1.4.1. Development and Application of a Search Strategy  
1.4.2. SEO  
1.4.3. SEM  

1.5. Social Media  

1.5.1. Design, Planning and Analytics in a Social Media Strategy  
1.5.2. Marketing Techniques on Horizontal Social Media  
1.5.3. Marketing Techniques on Vertical Social Media  

1.6. Inbound Marketing.  

1.6.1. Inbound Marketing Funnel  
1.6.2. Content Marketing Generation  
1.6.3. Leads Acquisition and Management  

1.7. Account-Based Marketing  

1.7.1. B2B Marketing Strategy  
1.7.2. Decision Maker and Contact Map  
1.7.3. Account-Based Marketing Plan  

1.8. Email Marketing and Landing Pages  

1.8.1. Characteristics of Email Marketing  
1.8.2. Creativity and Landing Pages  
1.8.3. Email Marketing Campaigns and Actions  

1.9. Automization of Marketing  

1.9.1. Marketing Automation  
1.9.2. Big Data and AI Applied to Marketing  
1.9.3. Main Solutions of Marketing Automation  

1.10. Metrics, KPIs and ROI  

1.10.1. Principle Metrics and KPI of Digital Marketing  
1.10.2. Solutions and Measuring Tools  
1.10.3. ROI Calculation and Tracking 

You will take a decisive step forward in your professional career by bringing to your educational experience a current and comprehensive program that will make you stand out among the best"