TECH offers you exclusive content in digital creations that will take you to position you among the best in the sector" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Digital Creativity is a program that is oriented exclusively in skills related to search engine optimization within the field of advertising. Likewise, this program is focused on a strictly theoretical-practical pillar together with a wide experience and a great knowledge of a highly qualified teaching staff.  

A syllabus designed by specialists with high quality content is crucial for the successful enhancement of your knowledge"

Syllabus

This academic program consists of 6 weeks of online learning, in which the graduate through a top level education will undoubtedly reach the top of their professional career. In this way, the student will be able to apply for important vacancies in the advertising sector, assuming with solidity each of the challenges imposed by the work environment. Moreover, this program provides a variety of skills related to the generation of leads and conversions. 

Consequently, this teaching staff has created a specialized syllabus that integrates 1 module, with the objective of providing the professional with multiple knowledge related to SEO metrics and email marketing. 
Accordingly, the student of this Digital Creativity will delve into Social Media Marketing, getting into the field of Advertising Creation. Also, the professional will be positioned among the best experts in digital creativity with emphasis on targeting strategies and search tools. 

In this way, TECH focuses on efficiency and academic excellence, which is why this degree provides the most revolutionary innovations in the sector, positioning the graduate with the highest academic standards at the end of the program. The students will only need an electronic device with good Internet coverage and thus will easily access the virtual platform from the comfort of the place where they are.    

This Digital Creativity is developed over 6 weeks and is divided into 1 module: 

Module 1. Digital Creativity 

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate certificate in Digital Creativity entirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Digital Creativity 

1.1. What is Digital Creativity?  

1.1.1. Digital Technologies to Create 
1.1.2. Digital Techniques to Boost Creativity 
1.1.3. Conclusions 

1.2. Differences between Digital Advertising and Digital Marketing 

1.2.1. Description of Digital Marketing 
1.2.2. Description of Digital Advertising 
1.2.3. Conclusions  

1.3. Creativity in Digital Advertising  

1.3.1. Banners 
1.3.2. Search Ads  
1.3.3. Video Ads 
1.3.4. Native Ads 
1.3.5. Social Media Ads  
1.3.6. Display Advertising 
1.3.7. Augmented Reality Ads 
1.3.8. Email Advertisements 

1.4. Creativity in Digital Marketing 

1.4.1. Content Generation 
1.4.2. Relevance and Value  
1.4.3. Diversity of Formats 
1.4.4. Positioning as an Expert 
1.4.5. Frequency and Consistency 
1.4.6. Measuring Results 

1.5. SEO (Search Engine Optimization) 

1.5.1. Search Engine Optimization  
1.5.2. SEO Metrics  
1.5.3. Conclusions  

1.6. E-mail Marketing  

1.6.1. Promotion of Products and Services 
1.6.2. News and Relevant Information 
1.6.3. Follow-up and Loyalty 
1.6.4. Automation 

1.7. Social Media Marketing 

1.7.1. Increased Reach and Visibility 
1.7.2. Fostering a Community 
1.7.3. Creating Inspirational Content 
1.7.4. Generating Leads and Conversions 
1.7.5. Collaborations with Influencers 
1.7.6. Feedback and Improvement 
1.7.7. Branding and Authority 

1.8. Affiliate Marketing 

1.8.1. Targeting Strategies 
1.8.2. Search Tools 
1.8.3. How to Apply Creativity 
1.8.4. Examples: 

1.9. Influencer Marketing 

1.9.1. Targeting Strategies 
1.9.2. Search Tools 
1.9.3. How to Apply Creativity 
1.9.4. Examples: 

1.10. Social Media Plan 

1.10.1. Structure and Basic Content 
1.10.2. Creative Examples  
1.10.3. Conclusions 

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"