You will develop, in only 150 teaching hours, skills for the management of finances in Pharmaceutical Marketing projects"

The success of marketing and promotion strategies for pharmaceutical products depends to a great extent on marketing projects. These actions require an investment that must be taken into account in order to achieve an adequate return and fulfillment of the benefits to be obtained by the companies.  This implies allocating adequate budgets for advertising activities, market research and product development, among other aspects.  

In this sense, the pharmacist who wishes to implement actions in this sense or be part of actions in this line, within the industry must be up to date with the financial techniques and procedures used. This is how this 6-week Postgraduate certificate in Finance in the Marketing Department of Pharmaceutical Industry was born. 

It is a program that will allow the graduate to delve deeper into budgets, cost analysis and financial planning. Therefore, by combining knowledge in pharmacy and finance, they will be able to make much more accurate decisions. For this, the graduate has innovative teaching resources, accessible 24 hours a day, from any digital device with internet connection. 

An excellent opportunity to access a flexible university degree, which provides greater freedom of self-management of study time and whose Relearning method, will lead students to consolidate the concepts covered in a much simpler way.   

Thanks to this qualification, you will be able to use revolutionary and cutting-edge techniques to optimize your Marketing budget in the Pharmaceutical Industry and achieve your objectives"

This Postgraduate certificate in Finance in the Marketing Department of the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection   

Get the most effective tools for cost analysis in the implementation of Pharmaceutical Marketing campaigns" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.      

A program that will allow you, in a short time, to measure the performance of your marketing strategies and maximize the return on investment in your pharmacy" 

Delve, when desired, into the existing methods for determining the feasibility of new pharmaceutical products"

This program offers the graduate an innovative and dynamic vision of Finance for Marketing in the Pharmaceutical Industry. In this way, the graduate will delve into performance measurement, return on investment, profitability or risk analysis. All this is complemented by video summaries, detailed videos, specialized readings and case studies, available in the extensive virtual library of didactic resources of this program. 

Optimize your knowledge updating process through the Relearning method, used by TECH"  

Module 1. Finance for the Marketing Department 

1.1. Marketing Budget

1.1.1. Traditional advertising
1.1.2. Digital Marketing
1.1.3. Relationship with The Media
1.1.4. Public Relations

1.2. Cost and Benefit Analysis

1.2.1. ACE
1.2.2. ACU
1.2.3. ACB
1.2.4. ACM

1.3. Performance measurement

1.3.1. Market Share
1.3.2. Return Investment
1.3.3. Research and development
1.3.4. Operational efficiency

1.4. Financial Planning

1.4.1. Budget
1.4.2. Inventory Management
1.4.3. Risk Management.
1.4.4. Capitalization

1.5. Financial Risk Management

1.5.1. Product diversification
1.5.2. Supply Chain Management
1.5.3. Financial risk hedging
1.5.4. Conclusions 

1.6. Profitability

1.6.1. Production efficiency 
1.6.2. Marketing Strategies
1.6.3. Geographic expansion
1.6.4. Conclusions

1.7. Future investments

1.7.1. Risk Analysis
1.7.2. Market opportunity
1.7.3. Choice of the moment
1.7.4. Conclusions

1.8. Financial resources of the company 

1.8.1. Equity capital
1.8.2. Debt financing
1.8.3. Venture capital
1.8.4. Subsidies

1.9. Return on investment

1.9.1. Patents
1.9.2. Research
1.9.3. Analysis
1.9.4. Conclusions

1.10. Viability of new products

1.10.1. Efficiency and safety
1.10.2. Demand
1.10.3. Offer
1.10.4. Intellectual Property

You will expand your financial resources and choose the best option for your initiatives in the field of Pharmaceutical Marketing"