University certificate
The world's largest school of business”
Why study at TECH?
This program will successfully introduce you to the latest developments in digital transformation and the streamlining of industrial processes. Enroll and take a step forward in your professional career"
Why Study at TECH?
TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.
TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"
At TECH Global University
Innovation |
The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.
"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.
The Highest Standards |
Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...
95% of TECH students successfully complete their studies.
Networking |
Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.
100,000+ executives trained each year, 200+ different nationalities.
Empowerment |
Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.
500+ collaborative agreements with leading companies.
Talent |
This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision.
After completing this program, TECH helps students show the world their talent.
Multicultural Context |
While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.
TECH students represent more than 200 different nationalities.
Learn with the best |
In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world.
Teachers representing 20 different nationalities.
TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:
Analysis |
TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.
Academic Excellence |
TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.
Economy of Scale |
TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.
At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”
Syllabus
Professional who immerse themselves in this university education will go through, during 12 months, the 15 modules that make up the syllabus of this program. They will do so in a fluid way thanks to the Relearning system, used by TECH in all its degrees, and in a much more dynamic way with multimedia resources. Therefore, they have video summaries, videos in detail or schemes that will lead them to delve into the latest developments in Big Data, technological applications in Industry 4.0 or the Internet of Things.
Give a boost to your professional career thanks to the up-to-date multimedia content on Big Data and Artificial Intelligence provided by this university program"
Syllabus
The Digital Transformation Management and Industry 4.0 of TECH Global University is an intensive program that prepares professionals to face challenges and business decisions in the technological field.
The content of the program is designed to promote the development of managerial competencies that allow for decision making with greater rigor in uncertain environments.
Throughout the 2,700 hours of specialization, students analyze case studies developed by professionals who teach this program, which will bring them closer to situations that they can apply in their sectors. It is, therefore, an authentic immersion in real business situations.
This program deals in depth with the services and solutions that technology can offer to the Primary, Secondary or Tertiary sector, as well as the progress in the creation of drones, robots or the application of the Internet of Things. All this, from a strategic, international and innovative perspective.
A syllabus focused on professional improvement that prepares students to achieve excellence in the field of business management and administration. A program that understands both the students’ and their companies’ needs. To achieve these objectives, TECH provides innovative content based on the latest trends, supported by an improved educational methodology and an exceptional faculty, which will provide students with the competencies to solve critical situations in a creative and efficient way.
This program takes place over 12 months and is divided into 15 modules:
Módulo 1. Blockchain and Quantum Computing
Módulo 2. Big Data and Artificial Intelligence
Módulo 3. Virtual, Augmented and Mixed Reality
Módulo 4. Industry 4.0
Módulo 5. Leading Industry 4.0
Módulo 6. Robotics, Drones and Augmented Workers
Módulo 7. Industry 4.0 Automation Systems
Módulo 8. Industry 4.0- Services and Industry Solutions I
Módulo 9. Industry 4.0 Services and Industry Solutions II
Módulo 10. Internet of Things (IoT)
Módulo 11. Leadership, Ethics and Social Responsibility in Companies
Módulo 12. People and Talent Management
Módulo 13. Economic and Financial Management
Módulo 14. Commercial and Strategic Marketing Management
Módulo 15. Executive Management
Where, When and How is it Taught?
TECH offers its students the possibility of developing this Digital Transformation Management and Industry 4.0 completely online. During the 12 months that the specialization lasts, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.
Module 1. Blockchain and Quantum Computing
1.1. Aspects of Decentralization
1.1.1. Market Size, Growth, Companies and Ecosystem
1.1.2. Fundamentals of Blockchain
1.2. Background: Bitcoin, Ethereum, etc.
1.2.1. Popularity of Decentralized Systems
1.2.2. Evolution of Decentralized Systems
1.3. Blockchain Operation and Examples
1.3.1. Types of Blockchain and Protocols
1.3.2. Wallets, Mining and More
1.4. Characteristics of Blockchain Networks
1.4.1. Functions and Properties of Blockchain Networks
1.4.2. Applications: Cryptocurrencies, Reliability, Chain of Custody, etc
1.5. Types of Blockchain
1.5.1. Public and Private Blockchains
1.5.2. Hard And Soft Forks
1.6. Smart Contracts
1.6.1. Intelligent Contracts and Their Potential
1.6.2. Smart Contract Applications
1.7. Industry Use Models
1.7.1. Blockchain Applications by Industry
1.7.2. Blockchain Success Stories by Industry
1.8. Security and Cryptography
1.8.1. Objectives of Cryptography
1.8.2. Digital Signatures and Hash Functions
1.9. Cryptocurrencies and Uses
1.9.1. Types of Cryptocurrencies Bitcoin, HyperLedger, Ethereum, Litecoin, etc.
1.9.2. Current and Future Impact of Cryptocurrencies
1.9.3. Risks and Regulations
1.10. Quantum Computing
1.10.1. Definition and Keys
1.10.2. Uses of Quantum Computing
Module 2. Big Data and Artificial Intelligence
2.1. Fundamental Principles of Big Data
2.1.1. Big Data
2.1.2. Tools to Work With Big Data
2.2. Data Mining and Warehousing
2.2.1. Data Mining Cleaning and Standardization
2.2.2. Information Extraction, Machine Translation, Sentiment Analysis, etc
2.2.3. Types of Data Storage
2.3. Data Intake Applications
2.3.1. Principles of Data intake
2.3.2. Data Ingestion Technologies to Serve Business Needs
2.4. Data Visualization
2.4.1. The Importance of Data Visualization
2.4.2. Tools to Carry It Out Tableau, D3, matplotlib (Python), Shiny®
2.5. Machine Learning
2.5.1. Understanding Machine Learning
2.5.2. Supervised and Unsupervised Learning
2.5.3. Types of Algorithms
2.6. Neural Networks (Deep Learning)
2.6.1. Neural Network: Parts and Operation
2.6.2. Types of Networks CNN, RNN
2.6.3. Applications of Neural Networks; Image Recognition and Natural Language Interpretation
2.6.4. Generative Text Networks: LSTM
2.7. Natural Language Recognition
2.7.1. NLP (Natural Language Processing)
2.7.2. Advanced PLN Techniques: Word2vec, Doc2vec
2.8. Chatbots and Virtual Assistants
2.8.1. Types of Assistants: Voice and Text Assistants
2.8.2. Fundamental Parts for the Development of an Assistant: Intents, Entities and Dialogue Flow
2.8.3. Integrations: web, Slack, Whatsapp, Facebook
2.8.4. Assistant Development Tools: Dialog Flow, Watson Assistant expressions and content
2.9. Emotions, Creativity and Personality in IA
2.9.1. Understand How to Detect Emotions Using Algorithms
2.9.2. Creating a Personality: Language, Expressions and Content
2.10. Future of Artificial Intelligence
2.11. Reflections
Module 3. Virtual, Augmented and Mixed Reality
3.1. Market and Tendencies
3.1.1. Current Market Situation
3.1.2. Reports and Growth by Different Industries
3.2. Differences Between Virtual, Augmented and Mixed Reality
3.2.1. Differences Between Immersive Realities
3.2.2. Immersive Reality Typology
3.3. Virtual Reality Cases and Uses
3.3.1. Origin and Fundamentals of Virtual Reality
3.3.2. Cases Applied to Different Sectors and Industries
3.4. Augmented Reality Cases and Uses
3.4.1. Origin and Fundamentals of Augmented Reality
3.4.2. Cases Applied to Different Sectors and Industries
3.5. Mixed and Holographic Reality
3.5.1. Origin, History and Fundamentals of Mixed and Holographic Reality
3.5.2. Cases Applied to Different Sectors and Industries
3.6. 360º Photography and Video
3.6.1. Camera Typology
3.6.2. Uses of 360 Images
3.6.3. Creating a Virtual Space in 360 Degrees
3.7. Virtual World Creation
3.7.1. Platforms for the Creation of Virtual Environments
3.7.2. Strategies for the Creation of Virtual Environments
3.8. User Experience (UX)
3.8.1. Components in the User Experience
3.8.2. Tools for the Creation of User Experiences
3.9. Devices and Glasses for Immersive Technologies
3.9.1. Device Typology on the Market
3.9.2. Glasses and Wearables: Operation, Models and Uses
3.9.3. Smart Glasses Applications and Evolution
3.10. Future Immersive Technologies
3.10.1. Tendencies and Evolution
3.10.2. Challenges and Opportunities
Module 4. Industry 4.0
4.1. Definition of 4.0 Industry
4.1.1. Features
4.2. Benefits of the 4.0 Industry
4.2.1. Key Factors
4.2.2. Main Advantages
4.3. Industrial Revolutions and Vision of the Future
4.3.1. Industrial Revolutions
4.3.2. Keys Factors in Each Revolution
4.3.3. Technological Principles as a Basis for Possible New Revolutions
4.4. The Digital Transformation of the Industry
4.4.1. Characteristics of the Digitization of the Industry
4.4.2. Disruptive Technologies
4.4.3. Applications in the Industry
4.5. Forth Industrial Revolution Key Principles of Industry 4.0
4.5.1. Definitions
4.5.2. Key Principles and Applications
4.6. 4.0 Industry and Industrial Internet
4.6.1. Origin of IIoT
4.6.2. Operation
4.6.3. Steps to Follow for its Implementation
4.6.4. Benefits
4.7. Smart Factory Principles
4.7.1. Smart Factory
4.7.2. Elements That Define a Smart Factory
4.7.3. Steps to Deploy a Smart Factory
4.8. Status of the 4.0 Industry
4.8.1. Status of the 4.0 Industry in Different Sectors
4.8.2. Barriers to the Implementation of 4.0 Industry
4.9. Challenges and Risks
4.9.1. DAFO Analysis
4.9.2. Challenges
4.10. Role of Technological Capabilities and the Human Factor
4.10.1. Disruptive Technologies in Industry 4.0
4.10.2. The Importance of the Human Factor Key Factor
Module 5. Leading Industry 4.0
5.1. Leadership Abilities
5.1.1. Leadership Factors in the Human Factor
5.1.2. Leadership and Technology
5.2. Industry 4.0 and the Future of Production
5.2.1. Definitions
5.2.2. Production Systems
5.2.3. Future of Digital Production Systems
5.3. Effects of Industry 4.0
5.3.1. Effects and Challenges
5.4. Essential Technologies in Industry 4.0
5.4.1. Definition of Technologies
5.4.2. Characteristics of Technologies
5.4.3. Applications and Impacts
5.5. Digitization of Manufacturing
5.5.1. Definitions
5.5.2. Benefits of the Digitization of Manufacturing
5.5.3. Digital Twins
5.6. Digital Capabilities in an Organization
5.6.1. Development Digital Capabilities
5.6.2. Understanding the Digital Ecosystem
5.6.3. Digital Vision of the Business
5.7. Architecture Behind a Smart Factory
5.7.1. Areas and Operations
5.7.2. Connectivity and Security
5.7.3. Case Uses
5.8. Technology Markers in the Post-Covid Era
5.8.1. Technological Challenges in the Post-Covid Era
5.8.2. New Case Uses
5.9. The Era of Absolute Virtualization
5.9.1. Virtualization
5.9.2. The New Era of Virtualization
5.9.3. Advantages
5.10. Current Situation in Digital Transformation Gartner Hype
5.10.1. Gartner Hype
5.10.2. Analysis of Technologies and Their Status
5.10.3. Data Exploitation
Module 6. Robotics, Drones and Augmented Workers
6.1. Robotics
6.1.1. Robotics, Societies and Cinema
6.1.2. Components and Parts of Robot
6.2. Robotics and Advanced Automation: Simulators, Cobots
6.2.1. Transfer of Learning
6.2.1. Cobots and Case Uses
6.3. RPA (Robotic Process Automatization)
6.3.1. Understanding RPA and its Functioning
6.3.2. RPA Platforms, Projects and Roles
6.4. Robot as a Service (RaaS)
6.4.1. Challenges and Opportunities for Implementing RaaS in Companies
6.4.2. Functioning of a RaaS System
6.5. Drones and Automated Vehicles
6.5.1. Components and Drones Operation
6.5.2. Uses, Types and Applications of Drones
6.5.3. Evolution of Drones and Autonomous Vehicles
6.6. The Impact of 5G
6.6.1. Evolution of Communications and Implications
6.6.2. Uses of 5G Technology
6.7. Augmented Workers
6.7.1. Human-Machine Integration in Industrial Environments
6.7.2. Challenges in Worker-Robot Collaboration
6.8. Transparency, Ethics and Traceability
6.8.1. Ethical Challenges in Robotics and Artificial Intelligence
6.8.2. Monitoring, Transparency and Traceability Methods
6.9. Prototyping, Components and Evolution
6.9.1. Prototyping Platforms
6.9.2. Phases to Make a Prototype
6.10. Future of Robotics
6.10.1. Trends in Robotization
6.10.2. New Types of Robots
Module 7. Industry 4.0 Automation Systems
7.1. Industrial Automation
7.1.1. Automization
7.1.2. Architecture and Components
7.7.3. Safety
7.2. Industrial Robotics
7.2.1. Fundamentals of Industrial Robotics
7.2.2. Models and Impact on Industrial Processes
7.3. PLC Systems and Industrial Control
7.3.1. PLC Evolution and Status
7.3.2. Evolution of Programming Languages
7.3.3. Computer Integrated Automation CIM
7.4. Sensors and Actuators
7.4.1. Classification of Transducers
7.4.2. Types of Sensors
7.4.3. Standardization of Signals
7.5. Monitor and Manage
7.5.1. Types of Actuators
7.5.2. Feedback Control Systems
7.6. Industrial Connectivity
7.6.1. Standardized Fieldbuses
7.6.2. Connectivity
7.7. Proactive/Predictive Maintenance
7.7.1. Predictive Maintenance
7.7.2. Fault Identification and Analysis
7.7.3. Proactive Actions Based on Predictive Maintenance
7.8. Continuous Monitoring and Prescriptive Maintenance
7.8.1. Prescriptive Maintenance Concept in Industrial Environments
7.8.2. Selection and Exploitation of Data for Self-Diagnostics
7.9. Lean Manufacturing
7.9.1. Lean Manufacturing
7.9.2. Benefits Lean Implementation in Industrial Processes
7.10. Industrialized Processes in Industry 4.0. Use Case
7.10.1. Project Definition
7.10.2. Technological Selection
7.10.3. Connectivity
7.10.4. Data Exploitation
Module 8. Industry 4.0. Services and Industry Solutions (I)
8.1. Industry 4.0 and Business Strategies
8.1.1. Factors of Business Digitalization
8.1.2. Roadmap for Business Digitalization
8.2. Digitalization of Processes and the Value Chain
8.2.1. Value Chain
8.2.2. Key Steps in the Digitization of Processes
8.3. Sector Solutions Primary Sector
8.3.1. The Primary Economic Sector
8.3.2. Characteristics of Each Subsector
8.4. Digitization of the Primary Sector: Smart Farms
8.4.1. Main Characteristics
8.4.2. Keys Factors of Digitization
8.5. Digitization of the Primary Sector: Digital Agriculture and Intelligence
8.5.1. Main Characteristics
8.5.2. Keys Factors of Digitization
8.6. Sector Solutions Secondary Sector
8.6.1. The Secondary Economic Sector
8.6.2. Characteristics of Each Subsector
8.7. Digitization of the Secondary Sector: Smart Factory
8.7.1. Main Characteristics
8.7.2. Keys Factors of Digitization
8.8. Digitization of the Secondary Sector: Energy
8.8.1. Main Characteristics
8.8.2. Keys Factors of Digitization
8.9. Digitization of the Secondary Sector: Construction
8.9.1. Main Characteristics
8.9.2. Keys Factors of Digitization
8.10. Digitization of the Secondary Sector: Mining
8.10.1. Main Characteristics
8.10.2. Keys Factors of Digitization
Module 9. Industry 4.0. Services and Industry Solutions (II)
9.1. Tertiary Sector Solutions
9.1.1. Tertiary Economic Sector
9.1.2. Characteristics of Each Subsector
9.2. Digitization of the Tertiary Sector: Transport
9.2.1. Main Characteristics
9.2.2. Keys Factors of Digitization
9.3. Digitization of the Tertiary Sector: eHealth
9.3.1. Main Characteristics
9.3.2. Keys Factors of Digitization
9.4. Digitization of the Tertiary Sector: Smart Hospitals
9.4.1. Main Characteristics
9.4.2. Keys Factors of Digitization
9.5. Digitization of the Tertiary Sector: Smart Cities
9.5.1. Main Characteristics
9.5.2. Keys Factors of Digitization
9.6. Digitization of the Tertiary Sector: Logistics
9.6.1. Main Characteristics
9.6.2. Keys Factors of Digitization
9.7. Digitization of the Tertiary Sector: Tourism
9.7.1. Main Characteristics
9.7.2. Keys Factors of Digitization
9.8. Digitization of the Tertiary Sector: Fintech
9.8.1. Main Characteristics
9.8.2. Keys Factors of Digitization
9.9. Digitization of the Tertiary Sector: Mobility
9.9.1. Main Characteristics
9.9.2. Keys Factors of Digitization
9.10. Future Technological Tendencies
9.10.1. New Technological Innovations
9.10.2. Application Trends
Module 10. Internet of Things (IoT)
10.1. Cyber-Physical Systems (CPS) in the Industry 4.0 Vision
10.1.1. Internet of Things (IoT)
10.1.2. Components Involved in IoT
10.1.3. Cases and Applications of IoT
10.2. Internet of Things and Cyber-Physical Systems
10.2.1. Computing and Communication Capabilities to Physical Objects
10.2.2. Sensors, Data and Elements in Cyber-Physical Systems
10.3. Device Ecosystem
10.3.1. Typologies, Examples and Uses
10.3.2. Applications of the Different Devices
10.4. IoT Platforms and their Architecture
10.4.1. IoT Market Typologies and Platforms
10.4.2. Operation of an IoT Platform
10.5. Digital Twins
10.5.1. Digital Twins
10.5.2. Uses and Applications the Digital Twin
10.6. Indoor & outdoor Geolocation (Real Time Geospatial)
10.6.1. Indoor and Outdoor Geolocation Platforms
10.6.2. Implications and Challenges of Geolocation in an IoT Project
10.7. Security Intelligence Systems
10.7.1. Typologies and Platforms for Security Systems Implementation
10.7.2. Components and Architectures in Intelligent Safety Systems
10.8. IoT and IIoT Platform Security
10.8.1. Security Components in an IoT System
10.8.2. IoT Security Implementation Strategies
10.9.Wearables at Work
10.9.1. Types of Wearables in Industrial Environments
10.9.2. Lessons Learned and Challenges in Implementing Wearables in the Workplace
10.10. Implementing an API to Interact with a Platform
10.10.1. Types of APIs Involved in an IoT Platform
10.10.2. API Market
10.10.3. Strategies and Systems to Implement API Integrations
Module 11. Leadership, Ethics and Social Responsibility in Companies
11.1. Globalization and Governance
11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors inthe Corporate Governance Framework
11.2. Leadership
11.2.1. Leadership A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management
11.3. Cross Cultural Management
11.3.1. Cross Cultural Management Concept
11.3.2. Contributions to Knowledge of National Cultures
11.3.3. Diversity Management
11.4. Management and Leadership Development
11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader
11.5. Business Ethics
11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies
11.6. Sustainability
11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies
11.7. Corporate Social Responsibility
11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility
11.8. Responsible Management Systems and Tools
11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. CSR Tools and Standards
11.9. Multinationals and Human Rights
11.9.1. Globalization, Multinational Companies and Human Rights
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Area of Human Rights
11.10. Legal Environment and Corporate Governance
11.10.1. International Rules on Importation and Exportation
11.10.2.Intellectual and Industrial Property
11.10.3.International Labor Law
Module 12. People and Talent Management
12.1. Strategic People Management
12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management
12.2. Human Resources Management by Competencies
12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning
12.3. Performance Evaluation and Performance Management
12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process
12.4. Innovation in Talent and People Management
12.4.1. Strategic Talent Management Models
12.4.2. Talent Identification, Training and Development
12.4.3. Loyalty and Retention
12.4.4. Proactivity and Innovation
12.5. Motivation
12.5.1. The Nature of Motivation
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation
12.6. Developing High Performance Teams
12.6.1. High-Performance Teams: Self-Managed Teams
12.6.2. Methodologies for the Management of High Performance Self-Managed Teams
12.7. Change Management
12.7.1. Change Management
12.7.2. Type of Change Management Processes
12.7.3. Stages or Phases in the Change Management Process
12.8. Negotiation and Conflict Management
12.8.1. Negotiation
12.8.2. Conflicts Management
12.8.3. Crisis Management
12.9. Executive Communication
12.9.1. Internal and External Communication in the Corporate Environment
12.9.2. Communication Departments
12.9.3. The Person in Charge of Communication of the Company The Profile of the Dircom
12.10. Productivity, Attraction, Retention and Activation of Talent
12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers
Module 13. Economic and Financial Management
13.1. Economic Environment
13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities
13.2. Executive Accounting
13.2.1. Basic Concepts
13.2.2. The Company's Assets
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth
13.2.5. The Income Statement
13.3. Information Systems and Business Intelligence
13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact
13.4. Budget and Management Control
13.4.1. The Budget Model
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. Treasury Budget
13.4.6. Budget Monitoring
13.5. Financial Management
13.5.1. The Company's Financial Decisions
13.5.2. Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management
13.6. Financial Planning
13.6.1. Definition of Financial Planning
13.6.2. Actions to be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table
13.7. Corporate Financial Strategy
13.7.1. Corporate Strategy and Sources of Financing
13.7.2. Financial Products for Corporate Financing
13.8. Strategic Financing
13.8.1. Self-Financing
13.8.2. Increase in Equity
13.8.3. Hybrid Resources
13.8.4. Financing Through Intermediaries
13.9. Financial Analysis and Planning
13.9.1.Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis
13.10. Analyzing and Solving Cases/Problems
13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)
Module 14. Commercial andStrategic Marketing Management
14.1. Commercial Management
14.1.1. Conceptual Framework of Commercial Management
14.1.2. Business Strategy and Planning
14.1.3. The Role of Sales Managers
14.2. Marketing
14.2.1. The Concept of Marketing
14.2.2. Basic Elements of Marketing
14.2.3. Marketing Activities of the Company
14.3. Strategic Marketing Management
14.3.1. The Concept of Strategic Marketing
14.3.2. Concept of Strategic Marketing Planning
14.3.3. Stages in the Process of Strategic Marketing Planning
14.4. Digital Marketing and e-Commerce
14.4.1. Digital Marketing and E-commerce Objectives
14.4.2. Digital Marketing and Media Used
14.4.3. E-Commerce General Context
14.4.4. Categories of E-commerce
14.4.5. Advantages and Disadvantages of E-commerce Versus Traditional Commerce
14.5. Digital Marketing to Reinforce a Brand
14.5.1. Online Strategies to Improve Your Brand's Reputation
14.5.2. Branded Content and Storytelling
14.6. Digital Marketing to Attract and Retain Customers
14.6.1. Loyalty and Engagement Strategies through the Internet
14.6.2. Visitor Relationship Management
14.6.3. Hypersegmentation
14.7. Managing Digital Campaigns
14.7.1. What is a Digital Advertising Campaign?
14.7.2. Steps to Launch an Online Marketing Campaign
14.7.3. Mistakes in Digital Advertising Campaigns
14.8. Sales Strategy
14.8.1. Sales Strategy
14.8.2. Sales Methods
14.9. Corporate Communication
14.9.1. Concept
14.9.2. The Importance of Communication in the Organization
14.9.3. Type of Communication in the Organization
14.9.4.Functions of Communication in the Organization
14.9.5. Elements of Communication
14.9.6. Communication Problems
14.9.7. Communication Scenarios
14.10. Digital Communication and Reputation
14.10.1. Online Reputation
14.10.2. How to Measure Digital Reputation?
14.10.3. Online Reputation Tools
14.10.4. Online Reputation Report
14.10.5. Online Branding
Module 15. Executive Management
15.1. General Management
15.1.1. The Concept of General Management
15.1.2. The Role of the CEO
15.1.3. The CEO and their Responsibilities
15.1.4. Transforming the Work of Management
15.2. Manager Functions: Organizational Culture and Approaches
15.2.1. Manager Functions: Organizational Culture and Approaches
15.3. Operations Management
15.3.1. The Importance of Management
15.3.2. Value Chain
15.3.3. Quality Management
15.4. Public Speaking and Spokesperson Education
15.4.1. Interpersonal Communication
15.4.2. Communication Skills and Influence
15.4.3. Communication Barriers
15.5. Personal and OrganizationalCommunications Tools
15.5.1. Interpersonal Communication
15.5.2. Interpersonal Communication Tools
15.5.3.Communication in the Organization
15.5.4. Tools in the Organization
15.6. Communication in Crisis Situations
15.6.1. Crisis
15.6.2. Phases of the Crisis
15.6.3. Messages: Contents and Moments
15.7. Preparation of a Crisis Plan
15.7.1. Analysis of Possible Problems
15.7.2. Planning
15.7.3. Adequacy of Personnel
15.8. Emotional Intelligence
15.8.1. Emotional Intelligence and Communication
15.8.2. Assertiveness, Empathy, and Active Listening
15.8.3. Self-Esteem and Emotional Communication
15.9. Personal Branding
15.9.1. Strategies for Personal Brand Development
15.9.2. Personal Branding Laws
15.9.3. Tools for Creating Personal Brands
15.10. Leadership and Team Management
15.10.1. Leadership and Leadership Styles
15.10.2. Leader Capabilities and Challenges
15.10.3. Managing Change Processes
15.10.4. Managing Multicultural Teams
The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"
Professional Master's Degree in Digital Transformation Management and Industry 4.0
The Professional Master's Degree in Digital Transformation and Industry 4.0 Management is an academic program taught by TECH Global University, designed for those professionals seeking to acquire the necessary skills to lead change processes in companies and adapt to the new needs of the industry. This Professional Master's Degree in Digital Transformation and Industry Management has as its main objective to train students in the strategic direction of Digital Transformation, which includes the use of advanced technology, process optimization, team structuring and the integration of new ways of working.
Take your career to another level by studying 100% online.
The Professional Master's Degree in Digital Transformation and Industry 4.0 Management offers a full range of topics including digital transformation project management, implementation of disruptive technologies, organizational change management, artificial intelligence and data analytics, among other key topics. The program focuses on developing managerial and leadership skills, with the objective that students learn to make strategic decisions and lead change processes in the company. Emphasis is also placed on teamwork and collaboration to achieve the company's objectives. The students of the Professional Master's Degree in Digital Transformation and Industry 4.0 Management are supported by a highly qualified teaching team, made up of experts in digital transformation and advanced technologies. It is important to mention that the Professional Master's Degree is taught in online mode, which allows students to combine their study with their work. In this way, students can immediately apply the knowledge acquired in their work environment. In short, the Professional Master's Degree in Digital Transformation and Industry 4.0 Management is a comprehensive academic program designed to train the professionals of the future. With this program, students will be able to acquire the necessary skills to lead change processes in companies and adapt to the new needs of the industry.