Why study at TECH?

This program will successfully introduce you to the latest developments in digital transformation and the streamlining of industrial processes. Enroll and take a step forward in your professional career" 

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Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

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Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  
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The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.
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Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.
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Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.
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Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 
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Multicultural Context 

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   
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Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

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Analysis 

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

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Academic Excellence 

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

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Economy of Scale 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Syllabus

Professional who immerse themselves in this university education will go through, during 12 months, the 15 modules that make up the syllabus of this program. They will do so in a fluid way thanks to the Relearning system, used by TECH in all its degrees, and in a much more dynamic way with multimedia resources. Therefore, they have video summaries, videos in detail or schemes that will lead them to delve into the latest developments in Big Data, technological applications in Industry 4.0 or the Internet of Things. 

Give a boost to your professional career thanks to the up-to-date multimedia content on Big Data and Artificial Intelligence provided by this university program"  

Syllabus

The Digital Transformation Management and Industry 4.0 of TECH Global University is an intensive program that prepares professionals to face challenges and business decisions in the technological field.

The content of the program is designed to promote the development of managerial competencies that allow for decision making with greater rigor in uncertain environments. 

Throughout the 2,700 hours of specialization, students analyze case studies developed by professionals who teach this program, which will bring them closer to situations that they can apply in their sectors. It is, therefore, an authentic immersion in real business situations.  

This program deals in depth with the services and solutions that technology can offer to the Primary, Secondary or Tertiary sector, as well as the progress in the creation of drones, robots or the application of the Internet of Things. All this, from a strategic, international and innovative perspective.

A syllabus focused on professional improvement that prepares students to achieve excellence in the field of business management and administration. A program that understands both the students’ and their companies’ needs. To achieve these objectives, TECH provides innovative content based on the latest trends, supported by an improved educational methodology and an exceptional faculty, which will provide students with the competencies to solve critical situations in a creative and efficient way. 

This program takes place over 12 months and is divided into 15 modules:

Módulo 1. Blockchain and Quantum Computing
Módulo 2. Big Data and Artificial Intelligence
Módulo 3. Virtual, Augmented and Mixed Reality
Módulo 4. Industry 4.0
Módulo 5. Leading Industry 4.0
Módulo 6. Robotics, Drones and Augmented Workers
Módulo 7. Industry 4.0 Automation Systems
Módulo 8. Industry 4.0- Services and Industry Solutions I
Módulo 9. Industry 4.0 Services and Industry Solutions II
Módulo 10. Internet of Things (IoT)
Módulo 11. Leadership, Ethics and Social Responsibility in Companies
Módulo 12. People and Talent Management
Módulo 13. Economic and Financial Management
Módulo 14. Commercial and  Strategic Marketing Management
Módulo 15. Executive  Management

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Where, When and How is it Taught?

TECH offers its students the possibility of developing this Digital Transformation Management and Industry 4.0 completely online. During  the 12 months that the specialization lasts, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time. 

Module 1. Blockchain and Quantum Computing

1.1. Aspects of Decentralization 

1.1.1. Market Size, Growth, Companies and Ecosystem 
1.1.2. Fundamentals of Blockchain 

1.2. Background: Bitcoin, Ethereum, etc. 

1.2.1. Popularity of Decentralized Systems 
1.2.2. Evolution of Decentralized Systems 

1.3. Blockchain Operation and Examples 

1.3.1. Types of Blockchain and Protocols 
1.3.2. Wallets, Mining and More 

1.4. Characteristics of Blockchain Networks 

1.4.1. Functions and Properties of Blockchain Networks 
1.4.2. Applications: Cryptocurrencies, Reliability, Chain of Custody, etc

1.5. Types of Blockchain 

1.5.1. Public and Private Blockchains 
1.5.2. Hard And Soft Forks 

1.6. Smart Contracts

1.6.1. Intelligent Contracts and Their Potential 
1.6.2. Smart Contract Applications

1.7. Industry Use Models 

1.7.1. Blockchain Applications by Industry 
1.7.2. Blockchain Success Stories by Industry

1.8. Security and Cryptography 

1.8.1. Objectives of Cryptography
1.8.2. Digital Signatures and Hash Functions

1.9. Cryptocurrencies and Uses 

1.9.1. Types of Cryptocurrencies Bitcoin, HyperLedger, Ethereum, Litecoin, etc.
1.9.2. Current and Future Impact of Cryptocurrencies 
1.9.3. Risks and Regulations

1.10. Quantum Computing 

1.10.1. Definition and Keys 
1.10.2. Uses of Quantum Computing

Module 2. Big Data and Artificial Intelligence  

2.1. Fundamental Principles of Big Data

2.1.1. Big Data 
2.1.2. Tools to Work With Big Data

2.2. Data Mining and Warehousing 

2.2.1. Data Mining Cleaning and Standardization 
2.2.2. Information Extraction, Machine Translation, Sentiment Analysis, etc 
2.2.3. Types of Data Storage

2.3. Data Intake Applications 

2.3.1. Principles of Data intake 
2.3.2. Data Ingestion Technologies to Serve Business Needs 

2.4. Data Visualization 

2.4.1. The Importance of Data Visualization 
2.4.2. Tools to Carry It Out Tableau, D3, matplotlib (Python), Shiny® 

2.5. Machine Learning 

2.5.1. Understanding Machine Learning 
2.5.2. Supervised and Unsupervised Learning 
2.5.3. Types of Algorithms

2.6. Neural Networks (Deep Learning) 

2.6.1. Neural Network: Parts and Operation 
2.6.2. Types of Networks CNN, RNN
2.6.3. Applications of Neural Networks; Image Recognition and Natural Language Interpretation
2.6.4. Generative Text Networks: LSTM 

2.7. Natural Language Recognition 

2.7.1. NLP (Natural Language Processing)
2.7.2. Advanced PLN Techniques: Word2vec, Doc2vec 

2.8. Chatbots and Virtual Assistants 

2.8.1. Types of Assistants: Voice and Text Assistants 
2.8.2. Fundamental Parts for the Development of an Assistant: Intents, Entities and Dialogue Flow
2.8.3. Integrations: web, Slack, Whatsapp, Facebook
2.8.4. Assistant Development Tools: Dialog Flow, Watson Assistant expressions and content 

2.9. Emotions, Creativity and Personality in IA

2.9.1. Understand How to Detect Emotions Using Algorithms 
2.9.2. Creating a Personality: Language, Expressions and Content 

2.10. Future of Artificial Intelligence 
2.11. Reflections

Module 3. Virtual, Augmented and Mixed Reality

3.1. Market and Tendencies 

3.1.1. Current Market Situation 
3.1.2. Reports and Growth by Different Industries 

3.2. Differences Between Virtual, Augmented and Mixed Reality

3.2.1. Differences Between Immersive Realities 
3.2.2. Immersive Reality Typology 

3.3. Virtual Reality Cases and Uses 

3.3.1. Origin and Fundamentals of Virtual Reality 
3.3.2. Cases Applied to Different Sectors and Industries 

3.4. Augmented Reality Cases and Uses 

3.4.1. Origin and Fundamentals of Augmented Reality 
3.4.2. Cases Applied to Different Sectors and Industries

3.5. Mixed and Holographic Reality 

3.5.1. Origin, History and Fundamentals of Mixed and Holographic Reality 
3.5.2. Cases Applied to Different Sectors and Industries 

3.6. 360º Photography and Video 

3.6.1. Camera Typology
3.6.2. Uses of 360 Images
3.6.3. Creating a Virtual Space in 360 Degrees

3.7. Virtual World Creation 

3.7.1. Platforms for the Creation of Virtual Environments 
3.7.2. Strategies for the Creation of Virtual Environments 

3.8. User Experience (UX) 

3.8.1. Components in the User Experience
3.8.2. Tools for the Creation of User Experiences 

3.9. Devices and Glasses for Immersive Technologies 

3.9.1. Device Typology on the Market 
3.9.2. Glasses and Wearables: Operation, Models and Uses 
3.9.3. Smart Glasses Applications and Evolution 

3.10. Future Immersive Technologies 

3.10.1. Tendencies and Evolution
3.10.2. Challenges and Opportunities 

Module 4. Industry 4.0 

4.1. Definition of 4.0 Industry 

4.1.1. Features 

4.2. Benefits of the 4.0 Industry

4.2.1. Key Factors
4.2.2. Main Advantages 

4.3. Industrial Revolutions and Vision of the Future 

4.3.1. Industrial Revolutions 
4.3.2. Keys Factors in Each Revolution
4.3.3. Technological Principles as a Basis for Possible New Revolutions

4.4. The Digital Transformation of the Industry 

4.4.1. Characteristics of the Digitization of the Industry 
4.4.2. Disruptive Technologies
4.4.3. Applications in the Industry

4.5. Forth Industrial Revolution Key Principles of Industry 4.0 

4.5.1. Definitions 
4.5.2. Key Principles and Applications 

4.6. 4.0 Industry and Industrial Internet

4.6.1. Origin of IIoT
4.6.2. Operation 
4.6.3. Steps to Follow for its Implementation 
4.6.4. Benefits 

4.7. Smart Factory Principles 

4.7.1. Smart Factory 
4.7.2. Elements That Define a Smart Factory
4.7.3. Steps to Deploy a Smart Factory 

4.8. Status of the 4.0 Industry 

4.8.1. Status of the 4.0 Industry in Different Sectors 
4.8.2. Barriers to the Implementation of 4.0 Industry 

4.9. Challenges and Risks 

4.9.1. DAFO Analysis 
4.9.2. Challenges

4.10. Role of Technological Capabilities and the Human Factor 

4.10.1. Disruptive Technologies in Industry 4.0
4.10.2. The Importance of the Human Factor Key Factor

Module 5. Leading Industry 4.0

5.1. Leadership Abilities 

5.1.1. Leadership Factors in the Human Factor 
5.1.2. Leadership and Technology

5.2. Industry 4.0 and the Future of Production 

5.2.1. Definitions 
5.2.2. Production Systems 
5.2.3. Future of Digital Production Systems

5.3. Effects of Industry 4.0 

5.3.1. Effects and Challenges

5.4. Essential Technologies in Industry 4.0

5.4.1. Definition of Technologies 
5.4.2. Characteristics of Technologies
5.4.3. Applications and Impacts 

5.5. Digitization of Manufacturing 

5.5.1. Definitions 
5.5.2. Benefits of the Digitization of Manufacturing
5.5.3. Digital Twins 

5.6. Digital Capabilities in an Organization 

5.6.1. Development Digital Capabilities 
5.6.2. Understanding the Digital Ecosystem 
5.6.3. Digital Vision of the Business 

5.7. Architecture Behind a Smart Factory 

5.7.1. Areas and Operations 
5.7.2. Connectivity and Security 
5.7.3. Case Uses 

5.8. Technology Markers in the Post-Covid Era 

5.8.1. Technological Challenges in the Post-Covid Era 
5.8.2. New Case Uses 

5.9. The Era of Absolute Virtualization 

5.9.1. Virtualization 
5.9.2. The New Era of Virtualization 
5.9.3. Advantages

5.10. Current Situation in Digital Transformation Gartner Hype 

5.10.1. Gartner Hype
5.10.2. Analysis of Technologies and Their Status
5.10.3. Data Exploitation 

Module 6. Robotics, Drones and Augmented Workers 

6.1. Robotics

6.1.1. Robotics, Societies and Cinema
6.1.2. Components and Parts of Robot

6.2. Robotics and Advanced Automation: Simulators, Cobots 

6.2.1. Transfer of Learning 
6.2.1. Cobots and Case Uses 

6.3. RPA (Robotic Process Automatization)

6.3.1. Understanding RPA and its Functioning 
6.3.2. RPA Platforms, Projects and Roles 

6.4. Robot as a Service (RaaS)

6.4.1. Challenges and Opportunities for Implementing RaaS in Companies 
6.4.2. Functioning of a RaaS System 

6.5. Drones and Automated Vehicles 

6.5.1. Components and Drones Operation 
6.5.2. Uses, Types and Applications of Drones
6.5.3. Evolution of Drones and Autonomous Vehicles 

6.6. The Impact of 5G 

6.6.1. Evolution of Communications and Implications 
6.6.2. Uses of 5G Technology

6.7. Augmented Workers 

6.7.1. Human-Machine Integration in Industrial Environments 
6.7.2. Challenges in Worker-Robot Collaboration 

6.8. Transparency, Ethics and Traceability

6.8.1. Ethical Challenges in Robotics and Artificial Intelligence 
6.8.2. Monitoring, Transparency and Traceability Methods 

6.9. Prototyping, Components and Evolution 

6.9.1. Prototyping Platforms 
6.9.2. Phases to Make a Prototype 

6.10. Future of Robotics 

6.10.1. Trends in Robotization 
6.10.2. New Types of Robots 

Module 7. Industry 4.0 Automation Systems

7.1. Industrial Automation 

7.1.1. Automization 
7.1.2. Architecture and Components
7.7.3. Safety 

7.2. Industrial Robotics 

7.2.1. Fundamentals of Industrial Robotics 
7.2.2. Models and Impact on Industrial Processes 

7.3. PLC Systems and Industrial Control

7.3.1. PLC Evolution and Status
7.3.2. Evolution of Programming Languages
7.3.3. Computer Integrated Automation CIM

7.4. Sensors and Actuators 

7.4.1. Classification of Transducers 
7.4.2. Types of Sensors 
7.4.3. Standardization of Signals 

7.5. Monitor and Manage 

7.5.1. Types of Actuators 
7.5.2. Feedback Control Systems 

7.6. Industrial Connectivity

7.6.1. Standardized Fieldbuses 
7.6.2. Connectivity 

7.7. Proactive/Predictive Maintenance 

7.7.1. Predictive Maintenance 
7.7.2. Fault Identification and Analysis
7.7.3. Proactive Actions Based on Predictive Maintenance 

7.8. Continuous Monitoring and Prescriptive Maintenance

7.8.1. Prescriptive Maintenance Concept in Industrial Environments
7.8.2. Selection and Exploitation of Data for Self-Diagnostics

7.9. Lean Manufacturing 

7.9.1. Lean Manufacturing 
7.9.2. Benefits Lean Implementation in Industrial Processes

7.10. Industrialized Processes in Industry 4.0. Use Case 

7.10.1. Project Definition 
7.10.2. Technological Selection 
7.10.3. Connectivity 
7.10.4. Data Exploitation 

Module 8. Industry 4.0. Services and Industry Solutions (I) 

8.1. Industry 4.0 and Business Strategies 

8.1.1. Factors of Business Digitalization
8.1.2. Roadmap for Business Digitalization 

8.2. Digitalization of Processes and the Value Chain 

8.2.1. Value Chain 
8.2.2. Key Steps in the Digitization of Processes 

8.3. Sector Solutions Primary Sector

8.3.1. The Primary Economic Sector 
8.3.2. Characteristics of Each Subsector 

8.4. Digitization of the Primary Sector: Smart Farms

8.4.1. Main Characteristics
8.4.2. Keys Factors of Digitization 

8.5. Digitization of the Primary Sector: Digital Agriculture and Intelligence

8.5.1. Main Characteristics
8.5.2. Keys Factors of Digitization 

8.6. Sector Solutions Secondary Sector

8.6.1. The Secondary Economic Sector
8.6.2. Characteristics of Each Subsector

8.7. Digitization of the Secondary Sector: Smart Factory

8.7.1. Main Characteristics 
8.7.2. Keys Factors of Digitization

8.8. Digitization of the Secondary Sector: Energy 

8.8.1. Main Characteristics 
8.8.2. Keys Factors of Digitization

8.9. Digitization of the Secondary Sector: Construction 

8.9.1. Main Characteristics 
8.9.2. Keys Factors of Digitization 

8.10. Digitization of the Secondary Sector: Mining

8.10.1. Main Characteristics 
8.10.2. Keys Factors of Digitization 

Module 9. Industry 4.0. Services and Industry Solutions (II)

9.1. Tertiary Sector Solutions 

9.1.1. Tertiary Economic Sector 
9.1.2. Characteristics of Each Subsector

9.2. Digitization of the Tertiary Sector: Transport 

9.2.1. Main Characteristics 
9.2.2. Keys Factors of Digitization 

9.3. Digitization of the Tertiary Sector: eHealth 

9.3.1. Main Characteristics 
9.3.2. Keys Factors of Digitization

9.4. Digitization of the Tertiary Sector: Smart Hospitals

9.4.1. Main Characteristics 
9.4.2. Keys Factors of Digitization 

9.5. Digitization of the Tertiary Sector: Smart Cities

9.5.1. Main Characteristics
9.5.2. Keys Factors of Digitization 

9.6. Digitization of the Tertiary Sector: Logistics 

9.6.1. Main Characteristics 
9.6.2. Keys Factors of Digitization 

9.7. Digitization of the Tertiary Sector: Tourism 

9.7.1. Main Characteristics 
9.7.2. Keys Factors of Digitization

9.8. Digitization of the Tertiary Sector: Fintech

9.8.1. Main Characteristics 
9.8.2. Keys Factors of Digitization

9.9. Digitization of the Tertiary Sector: Mobility

9.9.1. Main Characteristics 
9.9.2. Keys Factors of Digitization 

9.10. Future Technological Tendencies 

9.10.1. New Technological Innovations 
9.10.2. Application Trends 

Module 10. Internet of Things (IoT)

10.1. Cyber-Physical Systems (CPS) in the Industry 4.0 Vision 

10.1.1. Internet of Things (IoT)
10.1.2. Components Involved in IoT
10.1.3. Cases and Applications of IoT 

10.2. Internet of Things and Cyber-Physical Systems

10.2.1. Computing and Communication Capabilities to Physical Objects 
10.2.2. Sensors, Data and Elements in Cyber-Physical Systems 

10.3. Device Ecosystem 

10.3.1. Typologies, Examples and Uses 
10.3.2. Applications of the Different Devices

10.4. IoT Platforms and their Architecture 

10.4.1. IoT Market Typologies and Platforms
10.4.2. Operation of an IoT Platform 

10.5. Digital Twins 

10.5.1. Digital Twins 
10.5.2. Uses and Applications the Digital Twin

10.6. Indoor & outdoor Geolocation (Real Time Geospatial)

10.6.1. Indoor and Outdoor Geolocation Platforms 
10.6.2. Implications and Challenges of Geolocation in an IoT Project 

10.7. Security Intelligence Systems 

10.7.1. Typologies and Platforms for Security Systems Implementation 
10.7.2. Components and Architectures in Intelligent Safety Systems 

 

10.8. IoT and IIoT Platform Security

10.8.1. Security Components in an IoT System 
10.8.2. IoT Security Implementation Strategies

10.9.Wearables at Work 

10.9.1. Types of Wearables in Industrial Environments 
10.9.2. Lessons Learned and Challenges in Implementing Wearables in the Workplace 

10.10. Implementing an API to Interact with a Platform

10.10.1. Types of APIs Involved in an IoT Platform
10.10.2. API Market 
10.10.3. Strategies and Systems to Implement API Integrations

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors inthe Corporate Governance Framework

11.2. Leadership

11.2.1. Leadership A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross Cultural Management

11.3.1. Cross Cultural Management Concept
11.3.2. Contributions to Knowledge of National Cultures
11.3.3. Diversity Management

11.4. Management and Leadership Development

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. CSR Tools and Standards

11.9. Multinationals and Human Rights

11.9.1. Globalization, Multinational Companies and Human Rights
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Area of Human Rights

11.10. Legal Environment and Corporate Governance

11.10.1. International Rules on Importation and Exportation
11.10.2.Intellectual and Industrial Property
11.10.3.International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Performance Management

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2. Talent Identification, Training and Development
12.4.3. Loyalty and Retention
12.4.4. Proactivity and Innovation

12.5. Motivation

12.5.1. The Nature of Motivation
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High Performance Teams

12.6.1. High-Performance Teams: Self-Managed Teams
12.6.2. Methodologies for the Management of High Performance Self-Managed Teams

12.7. Change Management

12.7.1. Change Management
12.7.2. Type of Change Management Processes
12.7.3. Stages or Phases in the Change Management Process

12.8. Negotiation and Conflict Management

12.8.1. Negotiation
12.8.2. Conflicts Management
12.8.3. Crisis Management

12.9. Executive Communication

12.9.1. Internal and External Communication in the Corporate Environment
12.9.2. Communication Departments
12.9.3. The Person in Charge of Communication of the Company The Profile of the Dircom

12.10. Productivity, Attraction, Retention and Activation of Talent

12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts
13.2.2. The Company's Assets
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budget Model
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. Treasury Budget
13.4.6. Budget Monitoring

13.5. Financial Management

13.5.1. The Company's Financial Decisions
13.5.2. Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing
13.7.2. Financial Products for Corporate Financing

13.8. Strategic Financing

13.8.1. Self-Financing
13.8.2. Increase in Equity
13.8.3. Hybrid Resources
13.8.4. Financing Through Intermediaries

13.9. Financial Analysis and Planning

13.9.1.Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. Commercial andStrategic Marketing Management

14.1. Commercial Management

14.1.1. Conceptual Framework of Commercial Management
14.1.2. Business Strategy and Planning
14.1.3. The Role of Sales Managers

14.2. Marketing

14.2.1. The Concept of Marketing
14.2.2. Basic Elements of Marketing
14.2.3. Marketing Activities of the Company

14.3. Strategic Marketing Management

14.3.1. The Concept of Strategic Marketing
14.3.2. Concept of Strategic Marketing Planning
14.3.3. Stages in the Process of Strategic Marketing Planning

14.4. Digital Marketing and e-Commerce

14.4.1. Digital Marketing and E-commerce Objectives
14.4.2. Digital Marketing and Media Used
14.4.3. E-Commerce General Context
14.4.4. Categories of E-commerce
14.4.5. Advantages and Disadvantages of E-commerce Versus Traditional Commerce

14.5. Digital Marketing to Reinforce a Brand

14.5.1. Online Strategies to Improve Your Brand's Reputation
14.5.2. Branded Content and Storytelling

14.6. Digital Marketing to Attract and Retain Customers

14.6.1. Loyalty and Engagement Strategies through the Internet
14.6.2. Visitor Relationship Management
14.6.3. Hypersegmentation

14.7. Managing Digital Campaigns

14.7.1. What is a Digital Advertising Campaign?
14.7.2. Steps to Launch an Online Marketing Campaign
14.7.3. Mistakes in Digital Advertising Campaigns

14.8. Sales Strategy

14.8.1. Sales Strategy
14.8.2. Sales Methods

14.9. Corporate Communication

14.9.1. Concept
14.9.2. The Importance of Communication in the Organization
14.9.3. Type of Communication in the Organization
14.9.4.Functions of Communication in the Organization
14.9.5. Elements of Communication
14.9.6. Communication Problems
14.9.7. Communication Scenarios

14.10. Digital Communication and Reputation

14.10.1. Online Reputation
14.10.2. How to Measure Digital Reputation?
14.10.3. Online Reputation Tools
14.10.4. Online Reputation Report
14.10.5. Online Branding

Module 15. Executive Management

15.1. General Management

15.1.1. The Concept of General Management
15.1.2. The Role of the CEO
15.1.3. The CEO and their Responsibilities
15.1.4. Transforming the Work of Management

15.2. Manager Functions: Organizational Culture and Approaches

15.2.1. Manager Functions: Organizational Culture and Approaches

15.3. Operations Management

15.3.1. The Importance of Management
15.3.2. Value Chain
15.3.3. Quality Management

15.4. Public Speaking and Spokesperson Education

15.4.1. Interpersonal Communication
15.4.2. Communication Skills and Influence
15.4.3. Communication Barriers

15.5. Personal and OrganizationalCommunications Tools

15.5.1. Interpersonal Communication
15.5.2. Interpersonal Communication Tools
15.5.3.Communication in the Organization
15.5.4. Tools in the Organization

15.6. Communication in Crisis Situations

15.6.1. Crisis
15.6.2. Phases of the Crisis
15.6.3. Messages: Contents and Moments

15.7. Preparation of a Crisis Plan

15.7.1. Analysis of Possible Problems
15.7.2. Planning
15.7.3. Adequacy of Personnel

15.8. Emotional Intelligence

15.8.1. Emotional Intelligence and Communication
15.8.2. Assertiveness, Empathy, and Active Listening
15.8.3. Self-Esteem and Emotional Communication

15.9. Personal Branding

15.9.1. Strategies for Personal Brand Development
15.9.2. Personal Branding Laws
15.9.3. Tools for Creating Personal Brands

15.10. Leadership and Team Management

15.10.1. Leadership and Leadership Styles
15.10.2. Leader Capabilities and Challenges
15.10.3. Managing Change Processes
15.10.4. Managing Multicultural Teams

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The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"

Professional Master's Degree in Digital Transformation Management and Industry 4.0

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