Thanks to this 100% online program, you will carry out disease prevention programs and improve people's general health"

Equitable access to essential medicines is a persistent challenge in global public health. In fact, the World Health Organization estimates that approximately 2 billion people lack basic health products, contributing to a significant burden of preventable morbidity and mortality. Faced with this situation, pharmacists play a key role in addressing this problem through effective resource management and the implementation of public health policies. Therefore, these professionals need to have a holistic knowledge of policy evaluation in this area.

In this context, TECH is developing a complete and innovative program in Public Health Management . Designed by specialists in this field, the academic itinerary will analyze current Public Health policies taking into account environmental challenges. At the same time, the syllabus will delve into Communication in Crisis Situations, which will enable graduates to provide clear and rigorous information during these circumstances. In line with this, the didactic materials will provide pharmacists with advanced tools to evaluate health programs. In this way, graduates will gain competencies to provide quality counseling to patients on topics such as the appropriate use of medication, disease prevention and maintaining a healthy lifestyle.

It should be noted that the methodology of this program emphasizes its innovative nature. TECH will offer a 100% online educational environment, where the only requirement is that pharmacists have an electronic device with Internet access to expand their knowledge and acquire new competencies that will enrich their clinical practice. In addition, this program will employ the revolutionary Relearning methodology, based on the repetition of key concepts to fix knowledge and facilitate learning. In this way, the combination of flexibility and a robust pedagogical approach makes it highly accessible.

An academic institution that adapts to you and designs a program that will allow you to reconcile your daily activities with a quality program"

This Postgraduate diploma in Public Health Management contains the most complete and up-to-date scientific program on the market. The most important features include: 

• Development of practical case studies presented by experts in health sciences
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning.
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will deepen your knowledge of Crisis Communication for Public Health, which will allow you to provide clear and accurate information"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to prepare for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will effectively manage the PROMS tool and measure the degree of satisfaction of individuals"

The Relearning methodology used in this program will allow you to update your knowledge in a progressive and autonomous way"

Through this program, pharmacists will have a solid understanding of the principles of Public Health. The curriculum will analyze in detail the 2030 Agenda and the Sustainable Development Goals, in order for graduates to ensure that essential medicines are available. Likewise, the syllabus will delve into the design of effective communication strategies in the health field, taking into account factors such as the target, channels and agents. Along the same lines, the program will delve into the evaluation of public health policies in order for professionals to optimize user care.

You will incorporate into your practice as a pharmacist the most advanced strategies to promote rational use of medicines"

Module 1. Public Health in the 21st Century

1.1. Health, a Global Public Asset

1.1.1. Health: Concept, Limitations of Definitions and Evolution
1.1.2. Health of the Individual, Public Health and Social Health
1.1.3. Health in a Globalized World: Opportunities and Threats

1.2. Health Determinants: Past, Present and Future

1.2.1. Models: Health Field, Social Determinants, Social Determination
1.2.2. Structural, Intermediate and Proximal Determinants
1.2.3. Health Determinants in the 21st Century: New Perspectives

1.3. Collaborative Culture at the International Level

1.3.1. Structures and Institutions
1.3.2. The Impulse of NGOs: Collaboration Channels and Weaknesses
1.3.3. The Role of Private Actors in International Health Collaboration

1.4. Health and Sustainable Development

1.4.1. Agenda 2030 and Sustainable Development Goals
1.4.2. Health beyond SDG 3
1.4.3. One Health: One Concept, One Voice, One Policy

1.5. New Profiles in Public Health (PH): Human Resources

1.5.1. Data and Communication
1.5.2. New Professional Profiles in PH: Technological, Social and Ethical
1.5.3. Public Administrations Facing the Challenge of the New Profiles

1.6. Current Public Health Policies

1.6.1. Public Health Strategies
1.6.2. Public Health and Environmental Challenges
1.6.3. Public Health in the Information Society

1.7. Public Health Impact Interventions

1.7.1. Health Impact Assessment
1.7.2. Decision Making and Prioritization of Interventions: Budgetary, Social and Ethical Aspects
1.7.3. Success Stories

1.8. International Public Health Projects in Endemic Areas, Outbreaks and Epidemics

1.8.1. Health Surveillance Strategies in the 21st Century
1.8.2. The COVID19 Pandemic: A Before and After or Just a Temporary Change?
1.8.3. International Collaboration in this Context

1.9. Management, Financing and Leadership in Public Health

1.9.1. Public Health Management Models: Health Authority and Provision
1.9.2. Agencies, Centers and Institutes
1.9.3. Public Health Budgets: Decision Making and Management

1.10. Legal Aspects at the International Level in the Context of Public Health

1.10.1. International Standards
1.10.2. Right to Health: Perspective and Comparison
1.10.3. International Health Regulations (IHR)

Module 2. Communication and New Technologies in Public Health

2.1. Communication Processes: Transparency, Trust and Communication Strategies in the Mass Media in Public Health

2.1.1. The Communication Process in Public Health
2.1.2. Communication in Health
2.1.3. Agents of the Communication Process

2.2. Public Health Image, Reputation and Presence

2.2.1. Public Health Image and Impact
2.2.2. Reputation, Trust and Reliability. Importance in Effective Communication
2.2.3. The Future of Public Health Image. Post-COVID 19 Scenario and Improvement Actions

2.3. Design of Effective Communication Strategies in Public Health

2.3.1. Communication as a Tool for Public Health Policies, Programs and Interventions
2.3.2. Reaction or Pro-action: Communication Planning
2.3.3. Objective, Message, Channels and Agents

2.4. Communication Channels: Analysis, Use and Evaluation in Health

2.4.1. Analysis of Health Communication Channels
2.4.2. Strategies and Models for the Use of the Different Channels: Segmentation, Reach and Specific Use
2.4.3. Preliminary Assessment of the Different Channels and Assessment of Interventions

2.5. Leadership and Communication Styles among Professionals: Coaching and Empowerment in Public Health

2.5.1. Importance of Internal Communication. Factors, Styles and Models
2.5.2. Training Models and Communication Empowerment between and by Health Professionals
2.5.3. The Health Professional as the Axis of Communication: the Speaker in the White Coat and Its Particularities in Public Health

2.6. Communication in Crisis Situations for Public Health

2.6.1. Crisis Communication and Communication Crises
2.6.2. Key Factors in Health Crisis Communication: Coping with Uncertainty
2.6.3. Strategies and Agents. The Spokesperson’s Role

2.7. RRSS Research and Strategy to Improve Accessibility to Accurate and Reliable Information. Improving Health Literacy and Increasing Participation

2.7.1. Health in Social Networks: Presence, Treatment, and Impact
2.7.2. Social Networks as an Element of Knowledge and Intervention in Health
2.7.3. Disinformation and Health Hoaxes

2.8. Research and Use of New Technologies for the Promotion of Health, Community Development and Empowerment of Community Associations

2.8.1. New Technologies as a Tool for Health Equity
2.8.2. Threats and Risks of New Health Technologies
2.8.3. Practical Application

2.9. Quality Analysis: Contribution of New Technologies

2.9.1. Technology Assessment: Objectives, Challenges and Tools
2.9.2. Ethical Factors in the Application of New Technologies in Public Health
2.9.3. Technological Acceleration: Planning in Innovation

2.10. Development of Internet of Things Projects in Epidemiology and Public Health and Other Emerging Projects

2.10.1. Internet of Things (IoT): Balancing Knowledge and Privacy
2.10.2. Real-life Data and Real-time Data: Sources, Analysis, Processing, and Use for Knowledge and Decision-Making
2.10.3. Artificial Intelligence in Public Health

Module 3. Evaluation of Public Health Policies and Programs

3.1. Evaluation of Public Health Policies

3.1.1. Public Health Assessment. Historical Framework
3.1.2. International Framework
3.1.3. Present and Future of Public Health Assessment

3.2. Methodological Aspects of Public Health Assessment

3.2.1. Assessment Dimensions
3.2.2. Assessment Objectives, Design and Procedure
3.2.3. Qualitative and Quantitative Methods

3.3. Health Information Systems Based on Management Indicators. Development of Indicators

3.3.1. Information Systems Models
3.3.2. Design and Construction of an Information System Useful for Decision-Making
3.3.3. Future of IS: Technical, Ethical and Usability Issues

3.4. Qualitative and Quantitative Tools in the Evaluation of Health Programs

3.4.1. Qualitative Methods
3.4.2. Quantitative Methods
3.4.3. Choice, Advantages and Difficulties

3.5. Evaluation and Critical Analysis of Health Outcomes

3.5.1. Data: Sources, Usefulness and Ethical-Legal Factors
3.5.2. Measurement and Analysis Models
3.5.3. Use and Limitations of Health Outcomes

3.6. Satisfaction of Patients, Staff, Providers, and Environment. Analysis and Improvement Cycles

3.6.1. Dimensions of Satisfaction. Perceived Quality
3.6.2. PROMS and PREMS. External and Internal Customer Satisfaction
3.6.3. Improvement Cycles: PDCA, DMAIC

3.7. Evaluation of Public Health Programs

3.7.1. Evaluation Objectives
3.7.2. Evaluation Models
3.7.3. Implementation, Re-design and Measurement of PH Interventions

3.8. Health Policy Assessment

3.8.1. Health in All Policies
3.8.2. Health Impact Assessment
3.8.3. Existence or Absence of Non-Health Policies

3.9. Health Program Studies

3.9.1. Evaluation of Immunization Programs
3.9.2. Screening Program Assessment
3.9.3. Environmental Policy Evaluation

3.10. Assessment Plan Analysis

3.10.1. The Figure of the Evaluator
3.10.2. Who Monitors the Monitors
3.10.3. Evaluation Policies and Policy Evaluation

TECH offers you the opportunity to update your knowledge without interrupting your work responsibilities. Enroll now!”