Get all the keys to consolidate your digital identity through this Postgraduate Diploma” 

It is clear that today's world has become increasingly digital, and at the same time more competitive. The battle for a preferential position in the network is fierce and is the key to success in the professional field, especially in sectors as sensitive and connected to users as Communication.

Therefore, the Postgraduate Diploma in Personal Branding and Digital Identity addresses in depth everything related to personal branding and digital identity, in order for the journalist or communicator to increase the visibility of their professional activity. The program agenda includes several modules, one of which focuses on Networking for personal brand building. This module is essential as it is a powerful tool for establishing meaningful and lasting connections that can open doors to new opportunities and collaborations. Similarly, another important point is Personal Branding on LinkedIn, which includes clarifying the objectives of using LinkedIn, building the audience of followers, identifying content leaders and other community members. 

With only an Internet connection, the student will benefit from a 100% online modality, which allows maximum flexibility to organize their academic resources according to their own needs and schedules. Furthermore, the Relearning pedagogical methodology will promote efficient specialization thanks to a faster internalization of concepts in dynamic study resources, such as interactive diagrams or case studies. 

Specialize from home or anywhere and lay the groundwork to position yourself as an influential communicator”   

This Postgraduate diploma in Personal Branding and Digital Identity and Digital Identity contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Personal Branding and Digital Identity 
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

It enhances key skills for personal brand building, such as leadership and critical thinking”   

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.      

Consult dynamic educational resources, such as videos or interactive diagrams, to design corporate reputation strategies for personal branding” 

Create with TECH Global University powerful support and collaboration networks that increase your professional opportunities” 

The Postgraduate diploma in Personal Branding and Digital Identity has been carefully structured to offer a complete and detailed specialization, ranging from the fundamental theoretical concepts to the most advanced techniques of online identity and digital reputation management. Thus, this program has been designed by a highly qualified and experienced teaching team in the sector, and is offered completely online, which provides great flexibility to the student. And all in just 450 hours of innovative academic coursework. . 

A curriculum that addresses all aspects related to personal branding”  

Module 1. Personal Brand Building. Personal Branding, Digital Identity and Corporate Reputation 

1.1. Personal Branding

1.1.1. Personal Branding: Key Aspects 
1.1.2. Benefits of Personal Branding Building 
1.1.3. Personal Branding in the market 

1.2. Personal brand journey 

1.2.1. Self-awareness phase 
1.2.2. Purpose phase 
1.2.3. Positioning and visibility 
1.2.4. Results phase: keys to be the chosen option 

1.3. Digital Identity and Netiquette 

1.3.1. Digital Identity 
1.3.2. Netiquette and its impact on personal brand 
1.3.3. Application of Netiquette in the different different platforms 

1.4. Network positioning 

1.4.1. How to know, control and manage online reputation 
1.4.2. The importance of personal branding in the digital age 
1.4.3. Keyword Search for Personal Brands 

1.5. Skills for creating a personal brand 

1.5.1. Effective Communication 
1.5.2. Leadership and Team Management 
1.5.3. Critical thinking and problem solving 

1.6. Corporate reputation of the personal brand 

1.6.1. Corporate Reputation 
1.6.2. Online reputation management 
1.6.3. Corporate reputation and ethics 

1.7. Personal brand Monetization 

1.7.1. Niche market research 
1.7.2. Business model and diversification of revenue sources 
1.7.3. Elaboration of proposals and conditions 

1.8. Innovation in personal branding 

1.8.1. Identification of new opportunities and trends 
1.8.2. Experimentation with new forms and approaches 
1.8.3. Design thinking applied to personal branding 

1.9. Offline and online crisis prevention and management for personal brands 

1.9.1. Strengthening personal branding for crisis prevention 
1.9.2. Offline and Online Reputation Crisis Management 
1.9.3. Implementation of post-crisis measures after the crisis 

1.10. Maintaining and updating of the personal brand 

1.10.1. The continuous improvement plan 
1.10.2. Competence map 
1.10.3. Action plan review 

Module 2. Personal branding on LinkedIn. Visibility and engagement strategies for building a personal brand on LinkedIn

2.1. Strengthening the Profile LinkedIn User Profile 

2.1.1. Analysis of a LinkedIn user profile 
2.1.2. Clarification of LinkedIn use objectives 
2.1.3. Identification of areas for improvement in the LinkedIn profile

2.2. Audience Building of followers on LinkedIn 

2.2.1. Definition of Audience on LinkedIn 
2.2.2. Tailoring the message to the audience on LinkedIn 
2.2.3. Audience Building of Publication on LinkedIn 

2.3. Community of reference on LinkedIn 

2.3.1. LinkedIn content leader search 
2.3.2. Identification of other community members on LinkedIn 
2.3.3. Interaction and collaboration with other members of the LinkedIn community

2.4. Connecting with active users on LinkedIn 

2.4.1. Importance of finding active LinkedIn users 
2.4.2. Writing an invitation to connect on LinkedIn 
2.4.3. Interacting with new contacts on LinkedIn 

2.5. Development of a solid content strategy through thematic pillars 

2.5.1. Identification and positioning of thematic pillars 
2.5.2. Identification of the thematic pillars in the strategy 
2.5.3. Development and maintenance of the thematic pillars over time 

2.6. Linking thematic pillars to personal history. The Importance of Emotions 

2.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
2.6.2. How to tell effective stories in LinkedIn 
2.6.3. How to connect personal stories with key messages on LinkedIn 
2.6.4. Creating a personal story of transformation for a first post on LinkedIn 

2.7. Generation of impactful content on LinkedIn. Importance of inspiring and teaching 

2.7.1. Use of technical or scientific data related to the thematic pillars to create educational content 
2.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques
2.7.3. Translating analysis into practice 

2.8. Preparation of LinkedIn Posts 

2.8.1. Selecting the content and format with the greatest potential for LinkedIn posts
2.8.2. Creating a variety of formats and styles for posts on LinkedIn 
2.8.3. Publication and follow up of the first posts on LinkedIn

2.9. Growing your LinkedIn account: followers and engagement 

2.9.1. Importance of Follower Monitoring in LinkedIn 
2.9.2. Monitoring of Follower Growth in LinkedIn 
2.9.3. Use of follower data on LinkedIn 

2.10. Evaluation and adjustment of the editorial strategy 

2.10.1. Identifying trends and patterns in audience behavior 
2.10.2. Reinforcing strengths and weaknesses to improve editorial strategy
2.10.3. Digital tools for an advanced use of LinkedIn 
2.10.4. Optimal use of LinkedIn as a tool to strengthen digital personal branding

Module 3. Networking for Personal Brand Building. Networking, events and PR strategies as levers for growth 

3.1. Networking Fundamentals and Relevance 

3.1.1. Types of Networking 
3.1.2. Creation of a Neural Network-Training and Collaboration
3.1.3. Realization of a Networking Plan 

3.2. Networking to strengthen Personal Brand Building 

3.2.1. Identifying Key Accounts 
3.2.2. Selection of opinion leaders 
3.2.3. How to expand and leverage your network of contacts

3.3. Events as a Networking strategy 

3.3.1. The Power of Online and Offline Networking Events 
3.3.2. Types of Networking Events 
3.3.3. Organizing an event as a strategy to improve your personal branding

3.4. Public Relations and Personal Branding

3.4.1. Importance of Public Relations 
3.4.2. Types of Public Relations strategies 
3.4.3. Using PR to increase visibility and authority 

3.5. Effective communication strategies for Newtorking 

3.5.1. Effective communication techniques in face-to-face actions or events
3.5.2. Effective communication techniques in the use of e-mail
3.5.3. Effective communication techniques in the use of of social networks

3.6. Effective offline networking to strengthen personal branding 

3.6.1. Networking in communities, conferences, seminars and business events 
3.6.2. Networking with local stakeholders 
3.6.3. Maintaining contact to seek opportunities for collaboration 

3.7. Effective Online networking to strengthen personal branding 

3.7.1. Digital tools and platforms for Networking 
3.7.2. Participation in online networking events 
3.7.3. Maintaining online networking relationships 

3.8. Other useful PR actions to grow personal branding 

3.8.1. Media Relations 
3.8.2. Relationship with influential people 
3.8.3. Publication of a book as a PR strategy 
3.8.4. Creation of a Multimedia Contents as a PR strategy 

3.9. Crisis Management in Networking and Public Relations 

3.9.1. The importance of ethics and accountability in crisis management 
3.9.2. Design crisis communication of a strategy 
3.9.3. Effective Networking for crisis management in Public Relations 

3.10. Measuring the success of a PR strategy 

3.10.1. Social Network Monitoring 
3.10.2. Qualitative and quantitative evaluation of the events 
3.10.3. Visibility in the Media 

Access at any time of the day key lessons to prepare the best posts on LinkedIn or Brenchmarking strategies through the Virtual Campus”