This program will allow you to adopt the skills to support the objectives and duties of Strategies in Digital and Video Game Companies”

As in any company, the planning and design of good strategies are the basis for the final product to be a success. For this reason, it is important that the professional is fully immersed in the scope that includes digital and video game companies. To do this, this program will analyze aspects such as the strategic process or the need to conduct various investigations for the implementation of different business models and business sustainability. Thus, the graduates will acquire the tools for the sectoral analysis of the video game, its competitive position and its relevant economic environment.

For this task, this Postgraduate certificate has the collaboration of highly qualified teachers who will prepare the students through a carefully elaborated syllabus. Thanks to this, the professional will be able to specialize in this field and will be able to develop the pertaining skills in a real working environment.

The repetition of key concepts is a commonly used technique for the acquisition of basic and important notions in any type of study. TECH, has taken a step forward and proposes Relearning, an innovative methodology in which the repetition of these notions is carried out by the teachers, thus achieving better results. This, together with its 100% online methodology, makes it a perfect option to specialize in this field.

Time should not be an excuse. Plan your studies and decide when you will finish them, without rushing or pressure”

This Postgraduate certificate in Strategies in Digital and Video Game Companies contains the most complete and up-to-date program on the market. The most important features include:

• Practical cases so that learning is carried out in a more direct way
• Specialized content on development and animation in video games
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with Internet connection

TECH seeks the student's comfort, for this reason you can study whenever and wherever you wish This way your studies will not interfere with your work and personal life”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Analyze the weaknesses that the company must work on through new strategic business"

Prepare the basis for a good development of the final product"

This Postgraduate certificate comprises a single module in which the student will learn not only what are the different strategies applied to video games and digital companies, but also to analyze the positioning and environment of these. The syllabus of this program has been developed by a team of industry professionals who have adapted all the concepts and skills involved in learning.

Develop and learn how to elaborate a strategic direction that obtains great results for the company”

Module 1. Strategy in Digital and Video Games Businesses

1.1. Digital and Video Games Businesses

1.1.1. Components of Strategy
1.1.2. Digital Ecosystem and Video Games
1.1.3. Strategic Positioning

1.2. The Strategic Process

1.2.1. Strategic Analysis
1.2.2. Selection of Alternative Strategies
1.2.3. Strategy Implementation

1.3. Strategic Analysis

1.3.1. Internal
1.3.2. External
1.3.3. SWOT and CAME Matrix

1.4. Sectorial Analysis of Videogames

1.4.1. Porter’s 5 Forces Model
1.4.2. SWOT Analysis
1.4.3. Sectorial Segmentation

1.5. Competitive Position Analysis

1.5.1. Create and Monetize a Strategic Value
1.5.2. Niche Search vs. Market Segmentation
1.5.3. Sustainability of Competitive Positioning

1.6. Economic Environment Analysis

1.6.1. Globalization and Internationalization
1.6.2. Investment and Savings
1.6.3. Production, Productivity and Employment Indicators

1.7. Strategic Management

1.7.1. A Framework for Strategy Analysis
1.7.2. Analysis of the Sectoral Environment, Resources and Capabilities
1.7.3. Putting the Strategy into Practice

1.8. Strategy Formulation

1.8.1. Corporate Strategies
1.8.2. Generic Strategies
1.8.3. Client Strategies

1.9. Strategy Implementation

1.9.1. Strategic Planning
1.9.2. Communication and Organizational Participation Scheme
1.9.3. Change Management

1.10. The New Strategic Businesses

1.10.1. Blue Oceans
1.10.2. Exhaustion of the Incremental Improvement in the Value Curve
1.10.3. Zero Marginal Cost Businesses

Each point of the syllabus is carefully studied so that you learn the tasks to be performed within the strategies that must be followed by companies dedicated to the creation of video games”