We offer you the best teaching methodology and a multitude of practical cases to simulate the real-life situations which you could face throughout your career” 

It has been proven that communication is a powerful weapon in many scenarios, and one of the most prominent is in the fields of beauty and fashion. In this area, communication is a powerful resource for directing a certain message through various channels such as social media, mass communication media or circles of influence. Throughout the years, leaders have identified communication as an indispensable tool in the art of telling stories, improving the general mood of a group and as information transmitters, capable of “creating movement” through messages which incite some form of action.  

The content of this academic program has been designed with the objective of favoring the development of professional skills that promote more rigorous decision-making in uncertain environments. Therefore, the graduate will be able to generate innovative communication strategies oriented to the fashion and beauty sector successfully, boosting their skills to the next level. Over the course of 1,500 hours of instruction, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations. In addition, this exclusive program deals in depth with all the aspects that influence the communication of a company, from a strategic and international perspective, as well as the work of the specialized journalist from a global point of view. In this way, the student will assume their position with a more accurate vision of the sector thanks to a curriculum designed and focused on professional improvement. 

Therefore, you will achieve your objectives through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way. Furthermore, the 100% online format of the course allows the student to control their hours of study, without the inconvenience of traveling to an education center for classes. 

This program will allow you to improve your skills and become a successful journalist”

This professional master’s degree in Fashion and Luxury Communication Management contains the most complete and up-to-date program on the market. The most important features include:

• Practical cases presented by experts in fashion journalism, beauty and luxury
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on fashion and luxury journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• With special emphasis on innovative methodologies in journalism and Fashion and Luxury Communications Management
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best program on the market in journalism and fashion and luxury communication. You only have to bring your enthusiasm to study”

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. To do so, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism.

Become an excellent journalist and learn how to narrate fashion news with a new perspective"

Professional journalists must provide truthful, objective and independent information. Only in this way will citizens be able to reliably know what is happening in the world"

This program is designed to strengthen your abilities and help you develop new skills in the field of communication that will be essential in your professional development as a journalist in Fashion and Luxury Communication Management. After the program, students will be able to design and implement specific actions, either as part of a company's press office or as specialized journalists. In this way, you can become a successful professional in the field, acquiring advanced skills and being able to manage diverse, large-scale projects. 

If your goal is to develop as a journalist in the field of fashion and luxury, then this professional master’s degree is ideal for you"

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion 
• Enhance your management, analysis, creativity and leadership skills as the main skills to grow within the industry 
• Develop excellent oral and written, verbal and non-verbal writing and communication skills 
• Obtain the necessary ethical responsibility 
• Develop critical thinking skills 
• Generate a competitive communication strategy within the industry with an in-depth knowledge of the dynamics of communication, the fashion business and the determining components 

Specific Objectives

Module 1. Introduction to Communication in the Fashion, Beauty and Luxury Industry 

• Approach the main areas of communication in relation to fashion and beauty
• Questions and introduction to some topics of interest that will be developed throughout the program
• Lay the foundations of knowledge in the field of fashion, beauty and luxury
• Analyze the role that each professional plays within the fashion industry
• Know and learn how to use the terminology of the sector

Module 2. Consumer Identity and Evolving Trends 

• Detect the signs of change and turn them into an opportunity thanks to a predictive trend report that minimizes risk and optimizes resources ahead of our competitors
• Gain an in-depth understanding of the concept of appearance, lifestyle and trend
• Unravel the communication process established through color, shape, fabric or silhouette
• Understand how fashion is constructed and how it is related in an exercise of perception, interpretation and visual projection with the identity of the receiver of the message that we emit in the form of a dress, T-shirt or accessory

Module 3. Content Creation: The Message 

• Enable students to have a deep understanding of the nature of the message and its basic components
• Know the main automated communication tools that are currently used in the fashion industry
• Know how to identify the style of messages, images and contents that are elaborated in the industry being possible for the student to replicate and organize them in time

Module 4. Communication Techniques in the Fashion, Beauty and Luxury Ecosystem 

• Build a digital environment capable of attracting traffic/audience to your fashion brand, either off or online, with a desired positioning
• Generate a content tree and consistent content throughout the Bio
• Write a press release, blog or tell a story that identifies your brand ecosystem
• Adapt the results and generate a new ecosystem
• Recognize and replicate the style of communication in the fashion and beauty environment

Module 5. Metrics for Communication Analysis 

• Understand the measurement process in the communication sector, create and establish efficient and effective metrics based on brand identity
• Apply the fundamental indicators and establish the boundary between qualitative and quantitative variables
• Evaluate the chosen analysis methods and apply the results to brand actions
• Predict the results of the following metrics in order to minimize risks
• Develop and present a fashion industry-specific dashboard and a progress report identifying lines of communication
• Refocus Leadership

Module 6. Specialized Press and Public Relations 

• Understand strategic communication and apply it with ethical and professional responsibility
• Establish public relations that serve the purpose of communication, knowing how public relations work in the fashion industry
• Lead a team capable of creating an event as well as a unique user experience, whether in the physical or digital environment
• Adapt to the dynamics of the specialized press in the areas of fashion and beauty
• Know the evolution of public relations and the latest market trends
• Develop negotiation skills to establish agreements that constitute a social link

Module 7. New Communication Channels: Social Networks & YouTube 

• Offer a direct, personal and adequate communication capable of meeting the specific objectives of each social media
• Specific vision of each of the digital communication channels that currently exist
• Understand how influence is exercised from the communication channel and the new power strategies that are exercised from the digital environment
• Replicate an influence exercise from my social media channel
• Identify the rise of the audiovisual channel as a leading medium among the public opinion

Module 8. Internal Communication, Corporatism and Crisis Management 

• Know the organization chart of a communication company in the fashion and beauty environment
• Reduce employee uncertainty, both in the face of internal changes and those external to the organization
• Align and build a team loyal to the brand's objectives, mission and values
• Understand the crisis resolution process and the role of the communication director in difficult times
• Organize your own discourse for social networks and mass media aligned with the company's values
• Fit sustainability into the communication strategy without losing identity
• Identify potential adversities your brand will face in the future
• Develop a strategic plan and a recyclable contingency plan

Module 9. Business Strategies in Fashion, Beauty and Luxury Companies 

• Identify the dynamics in which fashion and beauty companies are formed and maintained
• Adapt the communication strategy to the most suitable business model for each brand
• Understand and apply strategies and tactics specific to the fashion and beauty industry
• Establish a "communicable" value proposition
• Communicate through product sales in phygital environments
• Communicate innovation and realign the target audience when a change occurs and calculate its impact on product pricing

Module 10. The Communication Plan 

• Apply the knowledge acquired so far to develop a competitive communication plan 
• Understand and fit our communication strategy in the fashion industry
• Understand the structure of the communication plan and its reason for being as well as the main techniques used in each of its stages
• Develop critical thinking for the assessment of the communication strategy
• Establish specific communication actions for the fashion and beauty sector
• Deliver a long-term communication strategy, evaluate and readapt it

Develop your skills to become a versatile journalist at the forefront of the the latest trends”