Specialize in Digitalization and Personal Branding and target your resume for the best positions in Sports Psychology”

This postgraduate certificate trains students to work as professionals in Sports Sciences, trained to manage the digital world that surrounds athletes and all the necessary elements to build their personal brand, delving into the latest dynamics and intervention techniques in the sports organization.

This program has a combination of theoretical and practical material, treated with a unique didactic and depth in the current academic offer, with the aim that the student experiences his own process of digitization and personal branding, in order to understand how this branch of sports psychology works in professional life.

In addition, as it is a 100% online postgraduate certificate, the student is not conditioned by fixed schedules or the need to move to another physical location. All you need is a device with internet access, from which you can consult the rich content that will help you develop your personal brand and acquire the best digital skills. All this, at any time of the day, combining, at your own pace, your work and personal life with your academic life.

Study this postgraduate certificate and stand out from other sports psychologists by adapting your teachings to each athlete in a personalized way"

This postgraduate certificate in Digitalization and Personal Branding in Sports Psychology contains the most complete and up to date educational program on the market. The most important features include:

• The development of case studies presented by Masters in coaching and sports psychology
• The graphic, schematic and eminently practical contents of the book provide practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
  Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Specialize in persuasion and influence techniques applicable to different blog, podcast and video blog platforms"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Learn how to manage the latest digital tools on the market and make a difference in the sports field"

It deepens in the dynamics and techniques of intervention in the sports organization"

The program design of this postgraduate certificate will allow the student to update the management of different digital tools to disseminate the personal brand and deepen the cultural transformation of sports organizations. It will also delve into the management and handling of social networks to achieve professional objectives. All this, through the knowledge of the design of intervention plans that are carried out in teams and organizations.

As you learn and update your knowledge, you will become a reference in the field of Sports Psychology”

General Objectives

• Cover the different leadership styles with the greatest success in the sporting arena
• Study high performance team management at the psychological and motivational level
• Examine the basic pillars on which Sports Psychology is based
• Analyze the possible applications of the most common techniques and methodologies in sports coaching
• Learn the psychological techniques most frequently used in the field of sports
• Know the figure of the leader in individual and team sports
• Understand the importance of personal branding for a good professional development
• Update the management of the different digital tools to disseminate the personal brand
• Deepen understanding of the cultural transformation of sports organizations
• Study the different interdisciplinary tools of the sports psychologist and coach 
• Delve into the work of the psychologist as a facilitator in the context of sport

Specific Objectives  

Module 1. Personal Branding and Management of Digital Tools

• Learning the basic fundamentals and positioning of a personal brand
• Deepen in the management and handling of social networks to achieve professional objectives
• Knowing the proper use of social networks by the athlete
• Study persuasion and influence techniques applicable to different blog, podcast or videoblogging platforms
• Study the psychological pyramid of sports performance

Module 2. Cultural Transformation in Sports Organizations

• Covering team management as a sports coach
• Analyze the values that drive sports organizations
• Know the design of intervention plans carried out in teams and organizations

Take the opportunity and take the step to get up to speed on the latest developments in the digital world in sports"