Delve into the relationship between cultural manifestations and advertising and create more persuasive messages”

Advertising is a relevant factor in all fields, as a tool capable of generating ideologies, modifying behaviors and inciting consumption. Its relationship with different cultural manifestations, such as cinema, television or art, for example, is inseparable, since advertising draws on all of them to create attractive products for the public. 

Therefore, it is necessary for journalists and communicators working in the field of advertising to be aware of what they are doing.  In this sense, TECH offers them the realization of this postgraduate certificate in which they will find the most relevant information that will allow them to analyze the effects of advertising communication in society and culture.

A program that will open the doors to the competitive field of advertising communication and that will provide them with the necessary tools to manage successfully in the sector. And, all of this, in a totally online format, which will allow them to combine their studies with the rest of their daily obligations. Definitely, the program that journalists have been waiting for to specialize in a booming field 

To achieve effective advertising communication, it is necessary to have a vast  knowledge of the different cultural industries and their relationship with society”

This postgraduate certificate in Advertising and Cultural Manifestations contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

TECH is a university at the forefront of technology that offers its students the most innovative teaching methodology on the market”

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

A postgraduate certificate that will enable you to design and manage successful advertising campaigns”

Unlimited access to a multitude of theoretical and practical resources that will make your learning easier"

The main objective of this postgraduate certificate in postgraduate certificate of TECH is to provide students with specialized knowledge through which they will be able to apply the most appropriate strategies for effective advertising communication. In this way, they will open a new path towards multiple employment options in the field. This is achieved with a high quality syllabus and the most innovative educational methodology in the market.

If you are looking for a niche in the advertising field, don't wait any longer. This postgraduate certificate will allow you to develop the necessary skills to succeed in the field”

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced tools

Specific Objectives

• Know how to relate advertising to other cultural manifestations such as literature, art or cinema, among others
• Know and analyze the effects of advertising communication on society and culture
• Analyze the advertising message with the aim of developing advertising away from social discrimination, making use of professional ethics
• Know the historical evolution of advertising and public relationss

A first level program that will teach you the ins and outs of Advertising Communication”