Professional master’s degree MBA in Digital Marketing

In an environment where digitalization redefines markets, Digital Marketing has evolved with strategic advances such as artificial intelligence applied to predictive analytics and the integration of blockchain in customer loyalty. In this scenario, companies must be agile and visionary, which requires professionals capable of designing effective campaigns while understanding profitability and resource optimization. Responding to this growing demand, TECH has developed one of the most comprehensive programs in the academic landscape, with a solid business focus that allows students to enhance their skills in strategic management and organizational growth.

University certificate

duration

12 months

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

90 ECTS

financing up to

12 months

Price

See price

The world's largest school of business”

Why study at TECH?

With this 100% online MBA, you will design the most effective Digital Marketing strategies and increase brand performance”

Digital Marketing can generate exponential growth in emerging companies, increase customer loyalty through content and engagement strategies, or even position brands globally. In this sense, its ability to interpret trends, anticipate market changes and combine creativity with data analysis makes it a fundamental pillar for business success in the digital era. Therefore, it is essential that experts incorporate into their practice the most innovative strategies to increase the presence and performance of brands in the online environment.

With this idea in mind, TECH launches a cutting-edge Professional master’s degree MBA in Digital Marketing has been designed to train leaders capable of driving business growth through innovative strategies. This university program equips students with the essential skills to increase profitability, optimize audience segmentation and reduce customer acquisition costs. It also enables students to master the design of highly personalized campaigns through the use of artificial intelligence and data analysis, key tools for predicting consumer behavior and strengthening strategic decision making.

The curriculum delves into general aspects of Digital Marketing applied to business and, subsequently, develops specific modules focused on strategic brand management, digital advertising, data analysis and e-commerce. Through these contents, graduates make data-driven decisions to maximize profitability, thus strengthening their profile in a highly competitive market.
In addition, this program has a 100% online methodology, which allows students flexibility. Access to the syllabus is available 24 hours a day, 7 days a week, from any device with an Internet connection, with the possibility of downloading the contents for offline study.

You will lead multidisciplinary teams, managing Digital Marketing projects from planning to execution”

This Professional master’s degree MBA in Digital Marketing contains the most complete and up-to-date educational program on the market. Its most notable features are:

Practical cases presented by experts in Digital Marketing
The graphic, schematic and eminently practical content of the book provides scientific and practical information on those disciplines that are essential for professional practice
Practical exercises where the process of self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

You will adapt Digital Marketing strategies to different international markets, taking into account cultural, economic and social factors”

It includes in its teaching staff professionals belonging to the field of Digital Marketing, who pour into this program the experience of their work, in addition to recognized specialists from reference companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will be able to optimize online stores, improving the user experience and increasing the conversion rate"

TECH gives you the opportunity to study at your own pace while becoming the most competitive professional in the digital market"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Executive Master's Degree MBA in Digital Marketing

Nowadays, the virtualization of the business sector has not only transformed the activities related to the design and presentation of products or services, but has also modified the economic operations of buying and selling. These important changes are now part of the object of study of marketing and, for this reason, at TECH Global University we offer a program specialized in this indispensable component of the commercial world. The contents that make up this Executive Master's Degree cover business strategies, ways of doing business, the platforms available for it and the computer management of data in digital environments. Hence, the professional interested in this area has an indispensable opportunity to mobilize their knowledge in the structuring of business models, aimed at promoting electronic commerce. In addition, you can discover the digital tools that enable both the creation of channels for attracting, attracting and retaining customers, as well as strengthening the brand.

Postgraduate - MBA in Digital Marketing

To understand and employ strategies aimed at identifying, researching and satisfying the needs of the target population of a company, company or organization, it is essential to develop a set of key skills to operate in competitive digital environments. This postgraduate course in TECH provides all the necessary elements to master the communication and financial techniques of the business world. The future expert in this field will be able to carry out and lead campaigns that optimize content aimed at different market niches, to research them quantitatively and qualitatively, to manage groups of digital suppliers, to apply SEM and SEO strategies, to correctly use social networks and e-mailing and, finally, to develop solid action plans for the organization. Likewise, with this Executive Master's Degree in Digital Marketing, you will know how to automate the management and monitoring of processes executed in media and online payment gateways, and handle the digital timing of prices. In this way, you will be able to insert the company in the global process of e-commerce, through platforms and cell phones, without losing sight of the integration of the consumer in the value chain.