Political Marketing has been advancing in leaps and bounds in recent years. This forces communication professionals to update their knowledge to exercise their profession with a higher success rate"

The content of this postgraduate diploma in Political Marketing is designed to promote the development of professional journalism skills to enable more rigorous decision-making in uncertain environments.

Throughout this program, journalists will analyze a multitude of practical cases through individual work and team-work. It is, therefore, a real immersion in real Political Marketing situations.

This postgraduate diploma deals in depth with communication strategies for a good electoral campaign and is designed to train true communicators who understand the Political Marketing from a strategic, international and innovative perspective.

An academic plan with the students in mind, focused on their professional improvement and that prepares them to achieve excellence in the field of Communication and Political Marketing. A program that understands their needs and those of their business environment and offers innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way.

Furthermore, the 100% online format of the course allows the student to manage their own studies, without the inconvenience of traveling to an academic center.

This program will allow you to improve your skills and become a professional of the Political Marketing”

This postgraduate diploma in Political Marketing contains the most complete and up-to-date academic program on the market. The most important features of the program include:

• Case studies presented by experts in journalism and political communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• New developments in Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism and Political Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best training in Political Marketing of the current market. You only have to bring your enthusiasm to study”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Journalism and Political Marketing.  

Communication is the key to take a Political Organization towards success. Learn how to design successful strategies of Political Marketing with this postgraduate diploma that TECH puts in your hands"

Journalism professionals who work as experts in Political Marketing must know the latest formulas in order to exercise their profession”

This postgraduate diploma was created with the aim of allowing journalism professionals to enhance their skills and, as a result, obtain a job promotion. An objective that is complemented in a global manner, with the promotion of human development that lays the foundations for a more responsible and committed society, a better society. In this academic program, this objective is achieved by providing the necessary tools to face the challenge of creating a strategic planning of marketing and political communication. A goal that the students will be able to take for granted, with a high intensity and precision program.

TECH has designed this program with a single objective: to catapult communication professionals towards success in their practice as experts in Political Marketing" 

General Objectives

• Gain knowledge about the fundamentals of management, strategy, marketing and communication
• Understand the functioning of political institutions and organizations
• Get to know the objectives and tools of Marketing and Political Communication
• Gain knowledge about how to apply marketing and communication tools according to the political product: program, party and candidate
• In-depth knowledge of the stages and development of a political and electoral campaign

Specific Objectives

Module 1. Society, Citizenship and Politics

• Develop the concepts of citizenship and society in order to recognize their rights and duties
• Analyze social change 
• Study citizen participation and the concept of public opinion
• Develop all the aspects of politics and ideologies
• Study the concepts of democracy
• Analyze the current international political scenarios

Module 2. Strategic and Operational Marketing  

• Study the basics of Marketing
• Learn about Marketing Management
• Gain knowledge about the functions of Strategic Marketing
• Learn the dimensions of the Marketing strategy
• Study how the Marketing mix works
• Get to know how to carry out marketing strategies in Digital Marketing
• Learn what Inbound Marketing is and how it works

Module 3. Political Marketing 

• Develop a Marketing Plan
• Gain knowledge about how to manage Marketing and Social Business groups
• Know the functioning of Social Marketing, Political Marketing and Electoral Marketing
• Define the components of the political market
• Learn how to conduct social and political research and diagnosis of the situation
• Carrying out a Political Marketing Plan
• Analyze the political organization
• Define the objectives and strategies of the Political Marketing plan and how to implement them

Module 4. Leadership and Personal Communication 

• Learn about communication and leadership
• Study interpersonal communication, personal skills and influence
• Analyze what Strategic Leadership is and how it works
• Get to know the importance of public speaking 
• Analyze how power is structured in the organization
• Develop aspects of the management function and CSR
• Study about emotional intelligence and Personal Branding

A unique, key, and decisive training experience to boost your professional development”