With TECH you will master the best creative strategies to connect with consumers effectively"

One of the main challenges of advertising is to achieve creativity in a society where everything seems to be invented. Hence the need for organizations to implement strategies aimed at attracting the interest of users and differentiating themselves from the competition. With all this in mind, specialists in this sector have the mission to innovate through techniques capable of persuading and surprising consumers.

Aware of this reality, TECH has implemented an innovative study program that serves as a guide for students to develop successful advertising campaigns. To this end, the most advanced techniques in areas such as advertising and marketing are studied. It also delves into the importance of knowing the target and analyzing the data of the target audience to detect their needs or understand how they act. In addition, guidelines are given for the creation of impactful content based on both emotional narratives and eye-catching visual content. It also delves into the steps to develop an appropriate personal brand in an ever-changing digital environment.

On the other hand, the academic resources of this program have been prepared by a group of teachers with an extensive professional background. Thanks to their experience, they bring the most up-to-date knowledge and the latest advertising techniques to the syllabus.

In addition, the university degree has a 100% online methodology, through which graduates will complete the program comfortably, since for the analysis of its contents they will only need a device with Internet access. At the same time, the curriculum is supported by the innovative Relearning teaching system: a method that provides the mastery of complex concepts through continuous and progressive reiteration of them. At the same time, it introduces real situations in the learning process so that competencies are acquired in a natural way, without the extra effort of memorizing.

This Postgraduate diploma will help you harness your creativity and build innovative ads to stand out in the advertising industry"

This Postgraduate diploma in Advertisement and Advertising Communication contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Advertisement and Advertising Communication
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Through this program, you will delve into how to influence consumer wants and needs”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

With TECH you will delve into free advertising and make brands become news"

Thanks to this training you will be up to date with new trends in creative research"

The Postgraduate diploma in Advertisement and Advertising Communication comprises a complete program made up of 3 modules. Thus, this dynamic curriculum ensures that students expand their knowledge to make a quality leap in their profession. In this way, graduates acquire the skills to implement creative actions aimed at capturing the interest of different audiences. As a result, they have the opportunity to join the most prestigious institutions to lead successful communication campaigns.

Thanks to the TECH program, you will apply creative processes to the communication sector and join the most recognized companies"

Module 1. How to create ads

1.1. How an advertising creative thinks

1.1.1. How he thinks in a natural way
1.1.2. How he thinks professionally
1.1.3. Conclusions

1.2. The strategic importance of the target

1.2.1. The essential motivation
1.2.2. Benefits of knowing the target
1.2.3. How to analyze target audience data
1.2.4. Insight in advertising

1.3. How to structure the message

1.3.1. Communication axis
1.3.2. Concept of Communication
1.3.3. Transmission scheme

1.4. Where to create in communication

1.4.1. The Name
1.4.2. | Certificate
1.4.3. The spot
1.4.4. The radio spot
1.4.5. Outdoor Advertising
1.4.6. Others

1.5. Art Direction

1.5.1. How many elements
1.5.2. Size hierarchy
1.5.3. Copy?
1.5.4. Cost savings
1.5.5. The Brand's Style
1.5.6. Obviousness
1.5.7. If it does not contribute, etc.

1.6. Creative Techniques

1.6.1. The keys to advertising
1.6.2. Advertising genres and styles
1.6.3. Conclusions

1.7. How to create advertising

1.7.1. How to get free publicity
1.7.2. How to get a brand in the news
1.7.3. Conclusions

1.8. Digital creativity

1.8.1. Digital creativity
1.8.2. Digital advertising
1.8.3. Conclusions

1.9. How to create creative ads

1.9.1. A striking visual concept
1.9.2. A text that excites
1.9.3. Surprise
1.9.4. Types of Creativity
1.9.5. Test and optimize

1.10. The future of creative research

1.10.1. Artificial Intelligence
1.10.2. Virtual Reality and Augmented Reality
1.10.3. Online collaboration
1.10.4. Data-driven research

Module 2. How to create a brand

2.1. Psychological advertising models

2.1.1. Henry Joanis' model
2.1.2. Fishbein model
2.1.3. Rosser Reeves model
2.1.4. David Ogilvy model

2.2. Creative currents in advertising

2.2.1. USP
2.2.2. Brand image
2.2.3. Permanent values
2.2.4. Spectacle advertising
2.2.5. The transgression of codes
2.2.6. The attraction of content

2.3. What is the purpose of a brand?

2.3.1. Utilities
2.3.2. How a need is created
2.3.3. Differences between logo and brand
2.3.4. The origin of trademarks
2.3.5. Brand Wheel
2.3.6. Brand positioning
2.3.7. When a brand is born
2.3.8. Brand, the difference
2.3.9. Creativity is the luxury

2.4. The logical ladder in brand building

2.4.1. The Name
2.4.2. Attributes
2.4.3. Benefits
2.4.4. Group
2.4.5. Spokesperson
2.4.6. Role Playing

2.5. The claim and the slogan

2.5.1. Differences between claim and slogan
2.5.2. The claim and the slogan as a sales argument
2.5.3. Claims or slogans to create content

2.6. Creative Strategy

2.6.1. The advertising strategy with a creative approach
2.6.2. How to be creative in the strategy
2.6.3. Creative strategies used in advertising and marketing
2.6.4. Differences between marketing strategy and advertising strategy

2.7. Creative content strategies

2.7.1. User-Generated Content
2.7.2. Influencer Marketing
2.7.3. Interactive Experiences
2.7.4. A striking visual concept
2.7.5. Emotional narrative
2.7.6. Use of new platforms and formats

2.8. Creativity in media planning

2.8.1. Media Planning
2.8.2. Creative media planning
2.8.3. Examples of surprising media planning

2.9. Types of advertising content

2.9.1. Sponsored content
2.9.2. Linking brands with macro contents
2.9.3. Creation of websites based on audiovisual content
2.9.4. Creating for social networks
2.9.5. Creating for cell phones
2.9.6. Create for video games
2.9.7. Creating interactive content
2.9.8. Create content directly for brands

2.10. Current context of brands

2.10.1. Advertising in the digital environment
2.10.2. Customer experience
2.10.3. Conclusions

Module 3. Personal branding and political campaigns

3.1. Personal Brand

3.1.1. Personal branding wheel
3.1.2. Creative Personal Brands
3.1.3. Examples

3.2. Personal brand development

3.2.1. Positioning
3.2.2. Storytelling
3.2.3. Social media
3.2.4. Advertising and self-promotion

3.3. Creative networking strategies

3.3.1. Events and conferences
3.3.2. Online groups and communities
3.3.3. Collaborations

3.4. Guide to a political campaign

3.4.1. Candidacy analysis
3.4.2. Context analysis
3.4.3. Objectives

3.5. Candidate training

3.5.1. Emotional Intelligence
3.5.2. Social intelligence
3.5.3. Attitude, aptitude, vision, mistakes

3.6. Strategy

3.6.1. Campaign fundamentals
3.6.2. Achieving objectives
3.6.3. Schedule
3.6.4. An accompanying person

3.7. Brand Identity

3.7.1. Claim
3.7.2. Graphic image
3.7.3. Digital window
3.7.4. Advertising

3.8. Human Resources

3.8.1. Vision
3.8.2. Roles
3.8.3. Examples

3.9. Project model

3.9.1. Thematic pillars
3.9.2. Essential motivation
3.9.3. Examples

3.10. Mobilization

3.10.1. Acts
3.10.2. The tide
3.10.3. Conclusions

Thanks to TECH's Relearning method you will deepen the contents of this program in a fast and flexible way. Don't wait any longer and enroll!"