Learn everything you need to know about the most effective business strategies to boost the results of companies in the fashion, beauty and luxury sector”

The contents of this postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way. 

Throughout the syllabus, all the aspects of communication management in companies in the fashion, beauty and luxury sector will be analyzed with the aim of providing the student with an in-depth knowledge of how these departments work and how to manage them optimally.

A journey that will lead students to recognize the strategies that enhance the results of companies in these sectors and that will allow them to use the most effective means to implement successful action plans.  

All this development, hand in hand with recognized and valued professionals worldwide, to learn from the best, with the best learning system and a stimulating and attractive process. 

Another key to the success of this specialization is the possibility of being the one who decides how to organize your learning: from the time, to the place and intensity of study. This way we make sure that this program is fully compatible with your personal and professional life. So that you never lose motivation. 

In this sense, the program is 100% online, although you will be able to download the contentsto continue offline if you wish.  You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process. 

This program will allow you to improve your skills and become a successful journalist”

This postgraduate certificate in Business Strategies in the Fashion, Beauty and Luxury Businesses contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in fashion, beauty and luxury journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on fashion, beauty and luxury journalism
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in fashion, beauty and luxury journalism and communication
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best renovation of the market in Business Strategies in Fashion, Beauty and Luxury Companies. You only have to bring your enthusiasm to study”

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience.

Become an excellent journalist and learn to move successfully, enhancing your relationship with companies in the fashion industry"

This program is not only designed for working journalists, but also for those who work in the press offices of companies in the sector who want to update and enhance their knowledge"

This postgraduate certificate will provide you with the knowledge and techniques necessary to efficiently manage the Communication area in companies in the fashion industry, either as part of a media or as a collaborator in a press office. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action is performed.  Thus, after the completion of this program, you will be able to implement effective strategies specially designed for the fashion industry and, therefore, you will be a much more competent professional. 

A complete course that will allow you to be fully introduced to all the business strategies that make the communication of fashion companies successful”

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creative and leadership skills as the main competencies to grow within the industry
• Develop excellent oral and written, verbal and non-verbal writing and communication skills
• Obtain the necessary ethical responsibility
• Develop critical thinking skills
• Generate a competitive communication strategy within the industry by knowing in depth the dynamics of communication, the fashion business and the determining components
• Identify opportunities and be able to evolve by looking at one's own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

• Identify the dynamics in which fashion and beauty companies are formed and maintained
• Adapt the communication strategy to the most suitable business model for each brand
• Understand and apply strategies and tactics specific to the fashion and beauty industry
• Establish a "communicable" value proposition
• Communicate through product sales in phygital environments
• Communicate innovation and realign the target audience when a change occurs and calculate its impact on product pricing

The goal is to push you towards the highest competence, through real and constant support, and with the flexibility of self-managed learning"