You will delve into the future trends of Machine Learning to offer the most creative services thanks to this 100% online postgraduate certificate" 

Applying AI to social media has a significant impact, given its ability to effectively target audiences and deliver targeted advertising. It is also useful for optimizing advertising campaigns: communicators identify which marketing strategies work best, adjusting them correctly to maximize the return on investment. In this line, Machine Learning analyzes large volumes of data in real time to discover emerging trends in social media. This information helps companies both make informed decisions and adapt to the changing demands of the advertising market. 

In this context, TECH launches an innovative postgraduate certificate that will address in detail how to use AI to develop optimal Digital Marketing strategies. Designed by specialists in the field, the academic itinerary will delve into the process of generating content in a personalized way. In turn, the syllabus will analyze multiple ways aimed at customizing the user experience on web platforms and social media. This will allow graduates to make personalized recommendations, adapt user interfaces and dynamically segment audiences. On the other hand, the syllabus will highlight the resource of Email Marketing, since it allows to produce attractive content at the same time as individualized according to the interests of the population.  

In addition, the advanced methodology of TECH and the educational and professional quality of teachers, students will be accompanied at all times during the program. In addition, the 100% online nature of the program has to be added, which greatly facilitates the study work for experts. There are no classes or face-to-face attendance, but it is the students themselves who can download all the theoretical content from day one and adjust it to their pace of life or personal responsibilities. 

Looking to employ the most effective tools for SEO positioning? Optimize keywords with this innovative university program”

The postgraduate certificate in Digital Marketing Strategies using Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication 
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will use Big Data systems to analyze user sentiment and behavior, to design products that suit their needs" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will offer the audience highly proactive interactions on social media thanks to the use of Artificial Intelligence"

The Relearning methodology used in this postgraduate certificate will get you to learn autonomously and progressively. At your own speed!"

After completing this program, graduates will skillfully employ Machine Learning systems to implement the most advanced strategies in Digital Marketing. Experts will also personalize users' digital experiences on websites and social media. They will also implement resources such as Chatbots and Virtual Assistants to give a quick answer to your questions.  Thanks to this, professionals will improve relationships with consumers and achieve loyalty with brands for life. In turn, both their knowledge and skills will allow them to overcome the obstacles that arise during the exercise of their profession. 

You will broaden your understanding through innovative multimedia teaching formats that will optimize your updating process" 

General Objectives

• Understand the fundamentals of how AI is transforming Digital Marketing strategies
• Develop, integrate and manage chatbots and virtual assistants to improve customer interactions 
• Delve into the automation and optimization of online ad buying through programmatic advertising with AI  
• Interpret large volumes of data for strategic decision making in Digital Marketing 
• Apply AI to email marketing strategies for personalization and campaign automation 
• Explore emerging trends in AI for Digital Marketing and understand their potential impact on the industry

Specific Objectives

• Perform Digital Marketing transformation processes with AI  
• Control the most advanced tools of Machine Learning for customer communication 
• Personalize users' experiences on websites and social media
• Develop chatbots and virtual assistants in Digital Marketing

Take the opportunity to learn about the latest advances in this field in order to apply it to your daily practice"