This postgraduate certificate will teach you how to create a competitive brand, capable of achieving success in a globalized market such as the industrial one”

In order to be able to compete successfully in the industrial environment and to develop those commercial relationships that favor the growth of the company, it is necessary to carry out marketing actions with which to make the products known, but to do it in an effective way. In this way, the different marketing strategies available will allow companies to target their advertising campaigns to audiences that have an interest in the product or brand, achieving more satisfactory final results. 

Taking into account the time and process of purchase, the parties interested in the acquisition, the complexity of the offers, the smaller number of purchase and sale operations but of greater volume, etc., are fundamental issues that must be considered when carrying out industrial or business-to-business marketing actions. For this reason, advanced knowledge in this field is very valuable in the training of engineers. 

This program offers a detailed vision of the different areas involved in this process: planning, positioning, brand power, sales force, customer relations and the distribution network in the industrial sector, in order to improve and complete the development and training of the students. 

In addition, this postgraduate certificate has the advantage of being 100% online, which will allow students to distribute their study time, not being conditioned by fixed schedules or having the need to move to another physical location, being able to access all the contents at any time of the day, balancing their work and personal life with their academic life. 

Marketing has acquired a great value in today's companies, so higher education in this field will open the doors to a booming world of work”

This ##ESTUDIO## in Industrial Marketing contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by engineering experts
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Industrial Marketing 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

In this postgraduate certificate, you will find a wide range of practical resources and self-assessment exercises to help you improve your learning process”

Its teaching staff includes professionals from the field of engineering, who contribute their work experience to this program, as well as renowned specialists from leading companies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will allow professionals to learn in a contextual and situated learning environment, i.e., a simulated environment that will provide immersive specialization for real situations. 

The design of this program is focused on Problem-Based Learning, by means of which the students will have to try to solve the different professional practice situations that will be presented to them throughout the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

TECH is a 21st century university that is committed to the most innovative didactic methodology in the market"

A 100% online program that will be essential to continue studying while you work"

This TECH academic program will give engineers the keys to know how to apply the main techniques and strategies of Industrial Marketing. In this way, at the end of the course, students will be able to create their company's brand and position it in a highly competitive market. Therefore, these studies will be fundamental in their academic curriculum, providing them with the necessary skills to successfully manage in a booming sector. 

By understanding the objectives of Industrial Marketing, you will be able to apply the most appropriate strategies for your company's interests”

General Objectives

• Determine the keys to effective marketing in the industrial marketplace 
• Develop commercial management to create profitable and long-lasting relationships with customers 
• Generate specialized knowledge to compete in a globalized and increasingly complex environment

Specific Objectives

• Determine the particularities of marketing in the industrial sector 
• Analyze what a marketing plan is, the importance of planning, setting objectives and developing strategies 
• Examine the different techniques to obtain information and learn from the market in the industrial environment 
• Manage positioning and segmentation strategies
• Assess the value of services and customer loyalty 
• Establish the differences between transactional marketing and relationship marketing in industrial markets 
• Value the power of the brand as a strategic asset in a globalized market 
• Apply industrial communication tools 
• Determine the different distribution channels of industrial companies in order to design an optimal distribution strategy 
• Address the importance of the sales force in industrial markets

Through this program, you will be able to learn about the particularities of Industrial Marketing and stand out in a highly competitive area”