The integration of Artificial Intelligence will allow you to integrate a more satisfying user experience, strengthening the relationship between your brand and your customers. With content based on the innovative Relearning method!”

By analyzing large volumes of data, Artificial Intelligence enables precise and dynamic personalization of content and recommendations, adapting to the interests and needs of each individual. In this sense, AI algorithms can predict behaviors and preferences, thus optimizing marketing strategies and improving the relevance of interactions. This leads to greater efficiency in message delivery, increasing customer retention, loyalty and the success of digital campaigns.

In this context, TECH has designed this Postgraduate certificate in Application of Artificial Intelligence to Improve User Experience in Digital Marketing. In this way, professionals will be able to use Artificial Intelligence to adapt the user experience according to their behavior and preferences, allowing a more effective and relevant communication. In addition, the optimization of navigation and usability of the website will be addressed, through predictive analysis of user behavior and process automation.

Likewise, the implementation of personalized offers and product recommendations will be explored, as well as the automation of tracking and retargeting, applying advanced Digital Marketing strategies. Customer satisfaction will also be tracked and predicted through sentiment analysis with AI tools and tracking of key metrics, providing a holistic view of performance and enabling informed decision making. Finally, the development and training of chatbots for customer service, survey automation and satisfaction questionnaires will be explored.

As such, this online educational program promises to be freely accessible from anywhere and at any time. In fact, only an electronic device with an Internet connection is needed for graduates to have at their fingertips all the essential materials and resources to successfully complete the course. Moreover, it is based on the Relearning methodology, which focuses on the repetition of key concepts to facilitate optimal understanding and absorption of the content.

This 100% online Postgraduate certificate will provide you with comprehensive training on the latest techniques and tools to personalize and optimize your interaction with users. Enroll now!”

This Postgraduate certificate in Application of Artificial Intelligence to Improve User Experience in Digital Marketing contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts in Application of Artificial Intelligence to Improve User Experience in Digital Marketing
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Through didactic materials at the forefront of technology and education, you will implement personalized offers and product recommendations, automating tracking and retargeting”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will address the optimization of navigation and usability of your website, using predictive analytics techniques of user behavior and process automation"

You will use real-time feedback integration, using platforms such as Itercom and Chatfuel, to continuously and proactively improve the user experience"

This Postgraduate certificate will offer a thorough exploration of the fundamental techniques and tools to optimize the interaction between users and digital platforms. From dynamic content personalization to process automation, professionals will acquire the skills to adapt Digital Marketing strategies according to individual user behavior and preferences. In addition, they will delve into predictive analysis of user behavior, the implementation of personalized offers and the use of advanced chatbots, to improve customer service.

Thanks to an extensive library of innovative multimedia resources, you will cover the tracking and analysis of key metrics for your customer satisfaction”

Module 1. Artificial Intelligence and User Experience in Digital Marketing

1.1. Personalization of the User Experience based on Behavior and Referrals

1.1.1. Personalization of Content thanks to Artificial Intelligence
1.1.2. Virtual Assistants and Chatbots with Cognigy
1.1.3. Intelligent Recommendations

1.2. Optimization of Web Site Navigation and Usability using Artificial Intelligence

1.2.1. Optimization of the User Interface
1.2.2. Predictive Analysis of User Behavior
1.2.3. Automation of Repetitive Processes

1.3. Virtual Assistance and Automated Customer Support with Dialogflow

1.3.1. Artificial Intelligence Sentiment and Emotion Analysis
1.3.2. Problem Detection and Prevention
1.3.3. Automation of Customer Support with Artificial Intelligence

1.4. Artificial Intelligence and Personalization of the Customer Experience with Zendesk Chat

1.4.1. Personalized Product Recommender
1.4.2. Personalized Content and Artificial Intelligence
1.4.3. Personalized communication

1.5. Real-time Customer Profiling

1.5.1. Personalized Offers and Promotions
1.5.2. User Experience Optimization
1.5.3. Advanced Audience Segmentation

1.6. Personalized Offers and Product Recommendations

1.6.1. Tracking and Retargeting Automation
1.6.2. Personalized Feedback and Surveys
1.6.3. Customer Service Optimization

1.7. Customer Satisfaction Tracking and Forecasting

1.7.1. Sentiment Analysis with Artificial Intelligence Tools
1.7.2. Tracking of Key Customer Satisfaction Metrics
1.7.3. Feedback Analysis with Artificial Intelligence Tools

1.8. Artificial Intelligence and Chatbots in Customer Service with Ada Support

1.8.1. Detection of Dissatisfied Customers
1.8.2. Predicting Customer Satisfaction
1.8.3. Personalization of Customer Service with Artificial Intelligence

1.9. Development and Training of Chatbots for Customer Service with Itercom

1.9.1. Automation of Surveys and Satisfaction Questionnaires
1.9.2. Analysis of Customer Interaction with the Product/Service
1.9.3. Real-time Feedback Integration with Artificial Intelligence

1.10. Automation of Responses to Frequent Inquiries with Chatfuel

1.10.1. Competitive Analysis
1.10.2. Feedbacks and Responses
1.10.3. Generation of Queries/Responses with Artificial Intelligence Tools

You will delve into techniques for integrating real-time feedback, giving you a solid foundation for designing exceptional and profitable digital experiences”