You will become an expert in an emerging sector, which is evolving at breakneck speed every day. Through different knowledge of business management and marketing, you will reach your goals” 

Times change, and also, the way we see sports. With the arrival of video games, a new type of sport called eSports appeared. These are characterized by online competitions of different categories, which are organized ranging from games which are played in groups of friends, to championships played by professionals worldwide. This is a young field, since the first e-Sport in history dates back to 1972, so the universe to be explored is still very large. 

For this reason, more and more video game companies are investing in this industry. In fact, there are even tournaments where thousands of people gather to play and watch eSports competitions. The number of players grows every day giving rise to the creation and expansion of the catalog of this type of digital competitions. Offering a good marketing campaign to publicize the video game, or correctly analyze the economic environment of the same are key points that the graduates of this program will learn to develop with this postgraduate diploma. 

Through a syllabus that concentrates all the keys for a management and marketing strategy of eSports, the students will acquire the relevant knowledge to adapt to a favorable working environment. The teaching team of this program has developed 3 modules with all the important aspects of this field of video games. In addition, they will be available at all times to assist the students with any difficulty that may arise during the completion of this program. 

Sometimes, combining work obligations, personal life and studies is not an easy task. For this reason, TECHoffers a fully online mode so that students have the opportunity to organize their time in the way that suits them best. It should be noted that this university is at the forefront of the most innovative study and learning techniques on the market, and as an example of this is the Relearning methodology.

eSports or cybersports, are multiplayer competitions in which both amateur and professional players can participate” 

This postgraduate diploma in eSports Marketing and Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in eSports Marketing
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions for experts and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Overwatch or CounterStrike: Global Offensive are examples of the different types of eSports that exist. All of them with different themes and for all tastes” 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn about eSports competitions and events from the comfort of your home thanks to our 100% online methodology"

Lead the management and advertising of eSports with competitions with as many spectators as a conventional sport"

The objectives of this postgraduate diploma are clear. By achieving them, the graduates will be able to obtain the necessary abilities for a series of skills required in the eSports Marketing and Management in video game companies. For this reason, TECH has focused on the most relevant points, without missing out any necessary details. 

Get to know how eSports works and learn how to develop the most innovative techniques of Gaming Marketing to obtain great results as achieved by projects such as FIFA or League of Legends” 

General Objectives

• Gain in-depth understanding of video game projects and design 
• Gain in-depth knowledge of emerging technologies and innovations in the industry 
• Develop video game-oriented strategies 
• Learn how to develop marketing and sales strategies in detail 
• Delve into the impact on project management and team leadership 

Specific Objectives

Module 1. eSports Management

• Know, learn and delve into the eSports sub-ecosystem, both its main players and business models in order to be able to develop this market

Module 2. Digital Marketing and Digital Transformation of Video Games

• Identify and know how to develop all the disciplines and techniques of Gaming Marketing that enable companies to boost their business models in the video game industry

Module 3. Strategy in Digital and Video Games Businesses

• Know the context and the components of business strategy with a focus on the video game industry 

Learn all the ins and outs of running a company and put it into practice in your professional future, from business skills to applying Inbound Marketing”