A comprehensive and 100% online program, exclusive to TECH, with an international perspective supported by our membership with The Economics, Business and Enterprise Association”

In today’s business environment, where persuasive communication is key to brand success, Copywriting has become a fundamental element in developing creative and commercial strategies. Moreover, digitalization has transformed the rules of the game, requiring advertising writing professionals to master more advanced persuasive techniques. In this context, it is no longer enough to write attractive messages; it is essential to integrate innovative approaches based on neuromarketing, storytelling, and consumer behavior.

In response to this, TECH launches an innovative Master's Degree in Copywriting . The curriculum will therefore address the most advanced writing and persuasion strategies, combined with the principles of neuromarketing. At the same time, the syllabus will delve into content creation, such as ads on different platforms like websites and social media. Additionally, the educational materials will analyze various methods for structuring texts that enhance brand identity, rank well on major search engines, and integrate effectively into digital marketing campaigns.

Furthermore, the university program is based on a 100% online methodology, allowing graduates to balance their training with personal and professional responsibilities. This means that educational resources are available at all times, and all professionals need to access them is a device with an internet connection. In this regard, TECH employs its disruptive Relearning system, which facilitates the progressive and natural assimilation of concepts. Thanks to this, students will not need to invest long academic hours or rely on traditional memorization.

Thanks to the membership in the Economics, Business and Enterprise Association (EBEA), graduates will have access to publications, digital resources, and online seminars to stay up to date. They will also be able to participate in annual conferences and apply for the EBEA professional recognition, boosting their growth and professional excellence in economics and business.

You will stand out for your comprehensive knowledge of consumer behavior dynamics and the scientific foundations of neuromarketing”

This Master's Degree in Copywriting contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical case studies presented by experts in Copywriting
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Copywriting
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an internet connection

You will delve into mastering sophisticated SEO optimization tools, enabling you to position your advertising campaigns on top search engine results”

The program includes a faculty of professionals from the Copywriting field, who bring their real-world experience into the course, alongside recognized specialists from leading organizations and prestigious universities.

Its multimedia content, created with the latest educational technology, will provide professionals with a situated and contextualized learning experience, i.e., a simulated environment that offers immersive study, designed to train you for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will benefit from a system based on Reiteration, ensuring a natural and progressive academic experience throughout the course material” 

You will analyze key performance metrics and indicators to assess the impact of your texts and adjust your Copywriting strategies accordingly”

The instructional materials for this Master's Degree have been developed by experts in Copywriting . In fact, the curriculum will delve into advanced writing techniques based on neuromarketing principles, keeping in mind consumer behavior. Furthermore, the syllabus will provide entrepreneurs with the keys to influence public opinion and drive brand conversion through strategic and persuasive messaging. In this way, professionals will develop advanced skills to create impactful texts for various channels, from social media ads to email marketing campaigns and sales pages. 

You will master multiple storytelling strategies and craft narratives that generate an emotional connection with the audience” 

Module 1. Copywriting. What It is, How to Learn it, and What Possibilities It Offers

1.1. Discovering Copywriting

1.1.1. What is and What is Not Copywriting
1.1.2. The Current Copywriter’s Profession
1.1.3. Where Copywriting Can Be Applied
1.1.4. What Copywriting Does for a Brand

1.2. Learning to Write

1.2.1. Oral Language vs. Written Language
1.2.2. Grammar Recommendations
1.2.3. Expressive Resources
1.2.4. Orthographic Aspects

1.3. Training Yourself to Write

1.3.1. 10 Different Ways to Count
1.3.2. The Construction of the Text
1.3.3. Exercises to Put the Brain in Word Mode
1.3.4. Triggers of Ideas
1.3.5. Forced Associations
1.3.6. Transitions

1.4. The Research Stage

1.4.1. Why Research Will Be your Best Ally
1.4.2. Different Tools to Obtain Information
1.4.3. The Art of Creating Questionnaires
1.4.4. Do your Own Research
1.4.5. How to Organize the Information Collected

1.5. Defining the Ideal Customer

1.5.1. Is the Ideal Customer Everyone?
1.5.2. Main Characteristics
1.5.3. Typology of Ideal Customers
1.5.4. Learn to Sell by Value not by Price
1.5.5. Customer Awareness Levels

1.6. Universal Purchase Motivators

1.6.1. What They Are and Their Role in Copywriting
1.6.2. Love, Attraction, Beauty
1.6.3. Money, Status, Lifestyle
1.6.4. Moments, Personality, Health
1.6.5. Security, Trend, Time

1.7. Copywriting and Psychology

1.7.1. What Do Copywriting and Psychology Have in Common?
1.7.2. Is Copywriting a Form of Psychology?
1.7.3. Developing Empathy
1.7.4. Systematizing Findings
1.7.5. Using Active Language

1.8. Neuromarketing and Neurocopywriting

1.8.1. What is Neuromarketing?
1.8.2. What Neuromarketing Teaches
1.8.3. How Brands Use Neuromarketing
1.8.4. Neurocopywriting

1.9. Understanding Generational Marketing

1.9.1. What is Generational Marketing and How It Influences Copywriting
1.9.2. The Silent Generation
1.9.3. Baby Boomers
1.9.4. Millenials
1.9.5. Generation Z
1.9.6. Digital Natives

1.10. Transcreation: A Cross Between Copywriting and Translation

1.10.1. What is Transcreation?
1.10.2. The Origin of Transcreation
1.10.3. The Process of Transcreation
1.10.4. Applications of Transcreation
1.10.5. Smiles and Tears (Cases of Successful and Unsuccessful Applications)

Module 2. Copywriting Techniques

2.1. Principles of Persuasion

2.1.1. Cialdini’s 6 Principles of Persuasion
2.1.2. Reciprocity
2.1.3. Scarcity
2.1.4. Authority
2.1.5. Consistency
2.1.6. Liking
2.1.7. Consensus

2.2. The Most Popular Formulas for Writing with Copywriting

2.1.1. AIDA Formula
2.2.2. The 4 P’s Formula
2.2.3. PAS Formula
2.2.4. The 4 U’s Formula
2.2.5. FAB Formula

2.3. Less Common Formulas in Copywriting

2.3.1. The Sugarman Formula
2.3.2. The ADP Formula
2.3.3. The PASTOR Formula
2.3.4. Aforest
2.3.5. The BUCLE Formula
2.3.6. The STONE Formula

2.4. Other Formulas That Don’t Seem Like It

2.4.1. The 3 Whys Formula
2.4.2. 1-2-3-4 Copywriting Formula
2.4.3. The “So What?” Formula
2.4.4. The 9-Point Formula
2.4.5. The AICPBSAWN Formula

2.5. Headlines

2.5.1. The Importance of a Good Headline
2.5.2. Types of Headlines
2.5.3. Research to Identify Good Headlines
2.5.4. The Role of Subheadings

2.6. Creating Headlines

2.6.1. Tools for Creating Headlines
2.6.2. Formulas for Creating Headlines
2.6.3. Techniques and Tricks
2.6.4. Headline Examples

2.7. The Wonderful World of Storytelling

2.7.1. The Most Important Factors
2.7.2. Types of Stories
2.7.3. What Stories Are For
2.7.4. Where Storytelling Can Be Applied

2.8. How to Create Good Stories

2.8.1. Storytelling Formulas
2.8.2. The Hero’s Journey
2.8.3. Elements to Create Good Stories
2.8.4. Examples of Stories with Different Objectives

2.9. Don’t Leave Without a Call to Action (CTA)

2.9.1. A Call to Action Is Just a Click
2.9.2. How to Create a CTA (Call to Action)
2.9.3. Types of Call to Action
2.9.4. CTA Example Analysis

2.10. Text Editing

2.10.1. What is Content Curation?
2.10.2. What Does a Content Curator Do?
2.10.3. The 10 Steps
2.10.4. The 4 S’s
2.10.5. Various Techniques for Curation
2.10.6. Tools for Curation

Module 3. Sales, Customer Service, and Copywriting

3.1. Persuasion in Copywriting to Increase Sales

3.1.1. Why It’s Important to Use Persuasion in Copywriting
3.1.2. Basic Principles of Persuasion and How They Apply to Copywriting
3.1.3. The Difference Between Persuasion, Influence, and Manipulation
3.1.4. Analysis of a Reference Author

3.2. Customer Needs and Desires in Persuasion

3.2.1. Persuasion Techniques: Emotional and Benefit-Based Language
3.2.2. Applications of These Techniques
3.2.3. Why It’s Important to Use Customer Needs and Desires in Copywriting
3.2.4. Identifying Customer Desires

3.3. The Role of Benefit-Based Language in Copywriting and Persuasion

3.3.1. Why It’s Important to Use Benefit-Based Language in Copywriting
3.3.2. Identifying the Benefits of the Product or Service
3.3.3. Using Benefit-Based Language in Copywriting to Increase Sales
3.3.4. How to Use Customer Testimonials to Build Trust

3.4. The Role of Emotional Language in Copywriting

3.4.1. Why Emotional Language is Important in Copywriting
3.4.2. Identifying Customer Emotions
3.4.3. How to Use Emotional Language to Persuade and Increase Sales
3.4.4. The Most Common Emotions Used in Copywriting for Sales

3.5. Copywriting to Increase Sales: Authority and Trust

3.5.1. How to Use Copywriting to Build Authority in Sales
3.5.2. Building Authority in Copywriting Through Demonstration and Experience
3.5.3. Building Trust in Copywriting Through Transparency and Honesty
3.5.4. Why Trust Is Important in Copywriting

3.6. How to Improve Your Customer Service with Copywriting

3.6.1. How and Why to Welcome Customers Using Copywriting
3.6.2. Communicating Issues That Affect Customers
3.6.3. Handling Payment Complaints and Other Administrative Matters
3.6.4. Structuring Communications with Customers Using Copywriting

3.7. Basic Structures for Quickly Responding to Complicated Situations

3.7.1. When We Need to Say “No” to a Customer
3.7.2. When We Need to Apologize
3.7.3. When We Need to Deliver Bad News
3.7.4. A Real Case Example

3.8. Copywriting in Internal Communication

3.8.1. The Importance of Internal Communication: Attention to Internal Audiences
3.8.2. Email Communications
3.8.3. Communications on a Visual Bulletin Board
3.8.4. Formal Communications: Contract Signing or End of Contract

3.9. B2B Company Presentations or Presentations to Investors

3.9.1. What is an Elevator Pitch?
3.9.2. How to Create an Elevator Pitch
3.9.3. Preparing a Company Presentation
3.9.4. Creating a Corporate or Company Presentation Video

3.10. CRM and Well-Implemented Success Cases

3.10.1. What is CRM?
3.10.2. The Apple Case
3.10.3. The Amazon Case
3.10.4. The Zara Case
3.10.5. The British Airways Case

Module 4. Verbal Identity Manual and Brand Story

4.1. What is a Brand’s Verbal Identity?

4.1.1. Why Have a Verbal Identity Manual?
4.1.2. Recognizing the Brand’s Personality
4.1.3. The Name or Names
4.1.4. The Tagline or Slogan

4.2. Brand Archetypes

4.2.1. What They Are and How to Identify Them
4.2.2. The Innocent
4.2.3. The Regular Guy/Gal
4.2.4. The Explorer

4.2.5 The Sage

4.2.6. The Hero
4.2.7. The Outlaw
4.2.8. The Magician
4.2.9. The Lover
4.2.10. The Jester
4.2.11. The Caregiver
4.2.12. The Creator
4.2.13. The Ruler
4.2.14. The Villain

4.3. Mission, Vision and Values

4.3.1. Discover the Mission
4.3.2. Think About the Vision
4.3.3. Define the Values
4.3.4. Clarify the Brand’s Purpose

4.4. Empowering the Brand

4.4.1. What Voice Does It Have?
4.4.2. The Tones
4.4.3. The Message Matrix
4.4.4. Call to Action

4.5. The Brand Manifesto

4.5.1. What Is a Manifesto and What Is It Used For?
4.5.2. Sources of Information
4.5.3. The Due Diligence Process
4.5.4. The Report

4.6. The Empathy Map

4.6.1. What Is an Empathy Map?
4.6.2. What Is It Used For?
4.6.3. How to Create One
4.6.4. Various Examples to See It in Practice

4.7. The Verbal Universe

4.7.1. Key Words
4.7.2. What the Brand Says and What It Doesn’t Say
4.7.3. What It Doesn’t Say
4.7.4. Theme Ideology
4.7.5. SEO Tools

4.8. The Brand Story or StoryBrand

4.8.1. What It Is and What a Brand Story Is Used For
4.8.2. How to Create a Brand Story
4.8.3. The Donald Miller System
4.8.4. Examples of Successful Brand Story Creation

4.9. Brand Hashtags

4.9.1. What They Are and How to Use Them
4.9.2. Tips
4.9.3. How to Create a Hashtag for a Brand
4.9.4. How It Works on Different Social Networks

4.10. Considerations in Verbal Identity Manuals for a Company

4.10.1. Inclusive Language
4.10.2. Language and Ideas Reflecting Environmental Commitment
4.10.3. Language and Ideas Reflecting Sensitivity to Social Causes
4.10.4. Other Aspects of Language to Respect

Module 5. Web Copywriting

5.1. The Home Page

5.1.1. Functions of the Home Page
5.1.2. The Value Proposition
5.1.3. The Marketing Message
5.1.4. The Thread That Connects
5.1.5. The Body of the Text
5.1.6. Call to Action
5.1.7. Resources
5.1.8. Website Measurement

5.2. The About Me Page

5.2.1. Functions of the About Me Page
5.2.2. Structure
5.2.3. Showing Who Is Behind the Brand
5.2.4. Tips
5.2.5. Adding Emotion

5.3. The Services Page

5.3.1. Main Objective of the Services Page
5.3.2. Creating the Offer
5.3.3. Types of Offers
5.3.4. The Structure of the Services Page

5.4. The Sales Letter or Sales Page

5.4.1. Importance and Function of the Sales Page
5.4.2. Landing Page vs. Sales Page
5.4.3. Structure and Key Elements of Sales Letters
5.4.4. Sales Pages in Video Format
5.4.5. Other Landing Pages

5.5. Online Stores and Product Pages

5.5.1. General Features of Online Stores
5.5.2. Ecommerce Structure
5.5.3. The Importance of Product Pages
5.5.4. How to Create Them to Increase Sales

5.6. UX Writing or How to Improve User Experience Through Your Texts

5.6.1. Understanding UX Writing
5.6.2. What is UX Writing?
5.6.3. Differences Between UX Writing and Copywriting
5.6.4. Microcopy and UX Writing

5.7. UX Writing and Brand Engagement

5.7.1. Onboarding
5.7.2. Call to Action Buttons
5.7.3. Product Descriptions
5.7.4. Forms
5.7.5. Confirmation Messages
5.7.6. Password Recovery and Email Validation Messages
5.7.7. Success Messages
5.7.8. Empty States
5.7.9. Wait Time Messages
5.7.10. Frequently Asked Questions Guide
5.7.11. Error Messages

5.8. Inclusivity and Diversity in UX Writing

5.8.1. The Importance of Accessibility in Our Texts
5.8.2. Diverse Audiences and User Experience
5.8.3. The Role of Language in User Experience
5.8.4. Guides for Writing Inclusive Texts

5.9. Accessibility and UX Writing

5.9.1. The Importance of Accessibility in Texts
5.9.2. How to Make Our Texts Accessible
5.9.3. Screen Readers
5.9.4. The ALT Attribute

5.10. UX Writer as a Specialization

5.10.1. The UX Writer Profile
5.10.2. Necessary Skills
5.10.3. Useful Resources
5.10.4. Final Reflections

Module 6. Copywriting for Content Marketing and Social Media

6.1. Understanding the New Way of Selling

6.1.1. What is Content Marketing?
6.1.2. Types of Content We Can Create
6.1.3. Articles
6.1.4. Interviews
6.1.5. Lists
6.1.6. News
6.1.7. Videos
6.1.8. Storytelling
6.1.9. Success Stories
6.1.10. Guest Posts
6.1.11. Infographics, Statistics, or Graphs

6.2. Tools for Generating Content Ideas

6.2.1. Specific Online Tools
6.2.2. Chat GPT
6.2.3. Content Recycling
6.2.4. Content Curation
6.2.5. FAQ (Frequently Asked Questions)

6.3. Social Media: Great Allies of Copywriting

6.3.1. Copywriting for Social Media
6.3.2. Identify the Competition
6.3.3. Understanding Followers
6.3.4. Seeking Feedback

6.4. Particularities of Each Social Network

6.4.1. Copy for Facebook
6.4.2. Copy for Instagram
6.4.3. Copy for Pinterest
6.4.4. Copy for TikTok

6.5. Copywriting for LinkedIn

6.5.1. Copy in the Banner
6.5.2. Copy in the Profile
6.5.3. Copy in the “About” Section
6.5.4. Types of Content to Publish
6.5.5. Other Aspects of the Professional Network

6.6. Copywriting for Audio and Video Scripts

6.6.1. Audio or Video
6.6.2. Videopodcast: The Best of Both Worlds
6.6.3. How to Make Videos for Youtube
6.6.4. The Importance of Writing a Podcast Script
6.6.5. How to Create a Podcast Script Step-by-Step
6.6.6. Measure and Convert with Podcast Strategy

6.7. Copywriting for Blogs

6.7.1. Know Your Audience: What Would You Like to Read?
6.7.2. Choosing the Right Words
6.7.3. How to Structure the Article
6.7.4. Choosing the Right Images
6.7.5. How to Improve the SEO

6.8. Keywords for a SEO Strategy

6.8.1. Sources of Keywords
6.8.2. Tools for Keyword Research
6.8.3. Organizing Your Keyword Research
6.8.4. Search Intent
6.8.5. Buyer Journey
6.8.6. Analyze the SERP

6.9. Content Plan

6.9.1. Situation Analysis
6.9.2. Defining Objectives and KPIs
6.9.3. Target Audience
6.9.4. Defining the Content Strategy
6.9.5. Defining Channels
6.9.6. Editorial Calendar
6.9.7. Measuring Results

6.10. Copy for Merchandising, Packaging, and Other Physical Formats

6.10.1. The Benefits of Copy in Physical Formats
6.10.2. Packaging and Labels
6.10.3. Advertising and Signage
6.10.4. Documentation and Invoices
6.10.5. Stores, Offices, or Physical Locations

Module 7. Email Marketing and Sales Funnels

7.1. General Aspects of Email Marketing

7.1.1. What is Email Marketing?
7.1.2. Characteristics
7.1.3. Structures
7.1.4. Types of Emails

7.2. How to Create an Email Subscriber List from Scratch

7.2.1. Strategies for Building the List
7.2.2. Channels to Support Your List Building
7.2.3. Email Marketing Tools
7.2.4. Email Frequency

7.3. How to Write Emails Based on Objectives

7.3.1. Content Emails
7.3.2. User Experience Emails
7.3.3. Sales Emails
7.3.4. Content Inspiration Sources

7.4. How to Avoid Being Overlooked in the Inbox

7.4.1. Formulas for Crafting Subject Lines
7.4.2. Examples of Initial Emails in a Subscription Sequence
7.4.3. Examples of Corporate Emails
7.4.4. How to Avoid Ending Up in the Spam Folder

7.5. How to Sell Through Email Marketing

7.5.1. What Is Selling with Email Marketing?
7.5.2. Examples of Email Sequences
7.5.3. Examples of Follow-up Emails
7.5.4. Examples of Sales Closing and Post-Sale Emails

7.6. Other Aspects to Consider

7.6.1. Length
7.6.2. Measurement
7.6.3. Personalization
7.6.4. Sending Time

7.7. Sales Funnel: Minimum Viable Funnel

7.7.1. Elements You Need to Create a Sales Funnel
7.7.2. Lead Magnet in the Sales Funnel
7.7.3. Boosting your Funnel Organically
7.7.4. Advertising for the Sales Funnel. Taking Your Funnel to the Next Level

7.8. Permanent Funnels

7.8.1. Why You Should Have an Automatic Sales Funnel
7.8.2. Elements that Allow You to Maintain and Optimize Your Funnel
7.8.3. Maintenance, Reviews, and Analytics
7.8.4. Sales Funnel Closure

7.9. Funnels for Launches

7.9.1. How to Prepare for Your Launch
7.9.2. Funnels for Live Launch and Modalities
7.9.3. Specific Advertising for Launches
7.9.4. Turning Your Funnel Into an Evergreen Launch

7.10. Email Marketing vs. Chatbots or WhatsApp

7.10.1. Advantages of Chatbots
7.10.2. Advantages of Email Marketing
7.10.3. Personalizing the Message through Segmentation
7.10.4. Can WhatsApp Complement an Email Marketing Strategy?

Module 8. Copywriting for Launches

8.1. Understanding What a Launch Is and Its Purpose

8.1.1. What is a Launch?
8.1.2. The Elements of a Launch
8.1.3. Differentiation
8.1.4. Offer
8.1.5. The Levels of Awareness
8.1.6. Creating a Relationship of Enthusiasm

8.2. Types of Launches

8.2.1. Which One to Choose and Why
8.2.2. Seed Launch
8.2.3. R2X Launch
8.2.4. Meteoric Launch
8.2.5. Product Launch Formula (PLF)
8.2.6. Webinars, Workshops, or Masterclasses
8.2.7. Challenges
8.2.8. Thematic Launches
8.2.9. High-Ticket Launches

8.3. The Phases of a Launch

8.3.1. Prelaunch
8.3.2. Presale
8.3.3. Lead Capture
8.3.4. Seduction or Indoctrination
8.3.5. The Sale
8.3.6. The Closing
8.3.7. Postlaunch

8.4. How to Apply Copywriting in Each Phase of the Launch

8.4.1. How to Apply Copywriting in the Lead Capture Phase
8.4.2. Techniques for the Seduction Phase
8.4.3. Techniques for the Presale and Sale Phases
8.4.4. Examples of Successful Cases

8.5. The Creative Idea as the Cornerstone of the Launch

8.5.1. What is the Creative Concept?
8.5.2. Formulas for Creating the Creative Concept
8.5.3. The Method to Break into the Market with the Creative Idea
8.5.4. Examples of Successful Creative Ideas

8.6. How to Orchestrate a Launch

8.6.1. The Essential Elements for Successfully Orchestrating a Launch
8.6.2. Having a Control Dashboard
8.6.3. Internal Communication
8.6.4. Tracking the Launch and the Dashboard

8.7. Marketing Pieces in a Launch and Their Functions

8.7.1. Copy Pieces in the Lead Capture Phase
8.7.2. Copy Pieces in the Prelaunch Phase
8.7.3. Copy Pieces in the Launch Phase
8.7.4. Copy Pieces in the Sale Phase

8.8. Measuring a Launch in Real-Time

8.8.1. Metrics and KPIs
8.8.2. Measurement Tools
8.8.3. Tracking Results
8.8.4. Postlaunch Analysis

8.9. The Postlaunch Stage

8.9.1. Analyze and Act After the Sale
8.9.2. Strategies to Keep the Customer Happy After the Sale
8.9.3. Strategies to Increase the Average Ticket
8.9.4. Strategies for Customer Loyalty

8.10. Tools for Effectively Managing a Launch

8.10.1. Internal Communication Tools
8.10.2. Project Management and Organization Tools
8.10.3. Productivity Optimization Tools
8.10.4. Digital Product Hosting Tools
8.10.5. SEO Optimization Tools
8.10.6. Live Streaming Tools
8.10.7. Content Channel Tools
8.10.8. Other Tools

Module 9. Copywriting for Advertisements

9.1. Classical and New Advertising

9.1.1. A Brief History of Advertising
9.1.2. New Advertising
9.1.3. Current Technologies and Opportunities for Advertising
9.1.4. Current Trends in Online Advertising

9.2. The Copywriter in Advertising and the Social Media Plan

9.2.1. The Functions of a Copywriter in an Agency
9.2.2. Types of Copywriters
9.2.3. The Social Media Strategy
9.2.4. Amazing Examples of Social Media Campaigns

9.3. The Research Phase Before Writing

9.3.1. The Ideal Client or Buyer Persona
9.3.2. Why They Buy
9.3.3. Researching the Competition
9.3.4. How to Offer What the Customer Wants

9.4. Psychological Techniques for Writing

9.4.1. How to Launch the Message
9.4.2. How to Communicate the Price
9.4.3. Using the Persuasion Principles of R. Cialdini
9.4.4. Other Techniques that Work in Advertising
9.4.5. Various Tips for Writing Ads

9.5. Youtube Ads

9.5.1. Why Advertise on Youtube
9.5.2. Characteristics of YouTube Advertising
9.5.3. Ad Formats and Types
9.5.4. Creating Scripts for YouTube Ads

9.6. Instagram Ads and Tik Tok Ads

9.6.1. Generating Conversions with Copy in Instagram Ads
9.6.2. Real-Life Examples of Instagram Campaigns
9.6.3. Generating Conversions with Copy in TikTok Ads
9.6.4. Real-Life Examples of TikTok Campaigns

9.7. LinkedIn Ads and Twitter Ads

9.7.1. How to Get More Effective Ads on LinkedIn
9.7.2. Examples to Learn From
9.7.3. How to Get More Effective Ads on Twitter
9.7.4. Examples to Learn From

9.8. Facebook Ads

9.8.1. How to Create an Ad on Facebook
9.8.2. Tips for the Specifics of This Social Network
9.8.3. How Copy Helps in Facebook Ads
9.8.4. Real-Life Campaign Examples

9.9. Google Ads and Advertising in Stories

9.9.1. Considerations for Creating Google Ads
9.9.2. Examples of Ads with Copy That Sells on Google
9.9.3. Considerations for Creating Ads in Stories
9.9.4. Examples of Stories with Copy That Sells

9.10. Amazon Ads

9.10.1. Why Advertise on Amazon
9.10.2. Types of Ads on Amazon
9.10.3. How to Optimize Amazon Ads with Copy
9.10.4. Real-Life Examples of Amazon Ads

Module 10. The Freelance Copywriter 

10.1. The Most Important Aspects of Being a Freelance Copywriter

10.1.1. Where to Start
10.1.2. Legal Aspects: The Contract
10.1.3. Considerations for a Minimum Viable Business
10.1.4. Channels for Promoting Yourself
10.1.5. How to Find Work
10.1.6. The Importance of Networking

10.2. How to Start the Relationship with a Client

10.2.1. The Lead Capture Form: What It Is
10.2.2. What Questions to Include in Lead Capture Forms
10.2.3. Contact Forms
10.2.4. Examples of Different Lead Capture Forms

10.3. Service Catalog

10.3.1. The Most In-Demand Services
10.3.2. Copywriting Audit
10.3.3. Copywriting Consulting
10.3.4. Web Services
10.3.5. Specific Services
10.3.6. General Ideas for Pricing

10.4. How to Present Proposals to Close a High Percentage of Acceptance

10.4.1. How to Avoid Getting a “No” or Being Ignored
10.4.2. Leaving the Ball in Your Court
10.4.3. Don’t Rush
10.4.4. Listen and Understand the Client Well
10.4.5. Personalize by Highlighting the Benefits
10.4.6. Detail What Is Included and What Is Not
10.4.7. Set a Deadline

10.5. Invoices

10.5.1. The Essentials in an Invoice
10.5.2. Follow-Up Email Sequences and Collection Requests
10.5.3. Useful Billing and Collection Tools

10.6. Testimonials

10.6.1. Benefits and Risks of Publishing a Testimonial
10.6.2. How to Quickly Collect Testimonials
10.6.3. How and Where to Use Social Proof
10.6.4. Testimonials as a Success Strategy for Some Campaigns

10.7. Transcreation: A Cross Between Copywriting and Translation
10.7.1. What is Transcreation?

10.7.2. The Origin of Transcreation
10.7.3. The Process of Transcreation
10.7.4. Applications of Transcreation
10.7.5. Smiles and Tears (Successful and Unsuccessful Application Cases)

10.8. The Quality Control Guide

10.8.1. Elements to Examine Before Delivering a Project
10.8.2. A Check on Attention to Detail
10.8.3. Mathematical Filters for Text
10.8.4. Grammar and Style

10.9. Project Delivery

10.9.1. Why and How Not to Deliver Texts in Word Format
10.9.2. The Structure of a Good Project Delivery Document
10.9.3. The Presentation Session
10.9.4. Presenting Copy in Wireframes
10.9.5. What to Do If the Client Says “No”

10.10. Metrics for Copywriters

10.10.1. Why Measuring is Important
10.10.2. KPIs in Copywriting
10.10.3. The Tools
10.10.4. How to Sell It to the Client

You will use Copywriting for paid ads on platforms like Google Ads, significantly optimizing the conversion rates of brands”