TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The Postgraduate certificate in Brand Creation is an educational program that is essentially oriented towards specific knowledge related to the importance and utilities of a brand. Furthermore, this university program is guided by a theoretical-practical structure, together with the experience and extensive knowledge of an expert and highly qualified team.  

A syllabus developed by a professional team specialized in Branding with which you will reach the most ambitious goals in the work field"

Syllabus

This Postgraduate certificate integrates 6 weeks of continuous learning, where TECH, through elite teaching, will help the student reach the pinnacle of their professional career. In this way, the graduates will have the opportunity to apply for positions of great importance in the sector, as they will face the different challenges that revolve around advertising. Therefore, this program offers multiple competencies related to the creative strategies used in the field of advertising and marketing. 

The teacher's team has created a very exclusive syllabus that integrates 1 module, with the purpose of providing the graduate with ample knowledge related to the creation of websites based on audiovisual content. 

In this sense, the students of this Postgraduate certificate will delve into each of the psychological advertising models. Because of this, the professional will be one of the best specialists in influencer marketing and interactive experience. 

On the other hand, TECH coordinates efficiency and excellence in the best way, which is why this program offers the most complete and highest level of educational updating, positioning its students with the best academic standards at the end of the program. The students will only need an electronic device with internet coverage and in this way, they will easily access the virtual platform from the comfort of wherever they are. 

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module 

Module 1.  How to create a brand

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Brand Creation completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. How to Create a Brand 

1.1. Psychological Advertising Models

1.1.1. Henry Joanis Model
1.1.2. Fishbein Model
1.1.3. Rosser Reeves Model
1.1.4. David Ogilvy Model

1.2. Creative Currents in Advertising  

1.2.1. USP
1.2.2. Brand Image
1.2.3. Permanent Values
1.2.4. Show Advertising
1.2.5. The Transgression of Codes
1.2.6. The attraction of Content

1.3. What a Brand Is for

1.3.1. Utilities
1.3.2. How a Need Is Created
1.3.3. Differences between Logo and Brand
1.3.4. The Origin of Brands
1.3.5. Brand Wheel
1.3.6. Brand Positioning
1.3.7. When a Brand Is Born
1.3.8. Brand, the Difference
1.3.9. Creativity is the Luxury

1.4. The Logical Ladder in Brand Building 

1.4.1. The Name  
1.4.2. Attributes 
1.4.3. Benefits  
1.4.4. Group 
1.4.5. Spokesperson 
1.4.6. Role Playing 

1.5. The Claim and the Slogan

1.5.1. Differences between Claim and Slogan
1.5.2. Claims and Slogans as a Sales Pitch
1.5.3. Claims or Slogans to Create Content

1.6. Creative Strategy

1.6.1. Advertising Strategy with a Creative Approach
1.6.2. How to Be Creative in Strategy
1.6.3. Creative Strategies Used in the Field of Advertising and Marketing
1.6.4. Differences between Marketing Strategy and Advertising Strategy

1.7. Creative Content Strategies

1.7.1. User-Generated Content
1.7.2. Influencer Marketing
1.7.3. Interactive Experiences
1.7.4. Impactful Visual Content
1.7.5. Emotional Narrative
1.7.6. Use of New Platforms and Formats

1.8. Creativity in Media Planning

1.8.1. Media Planning
1.8.2. Creative Media Planning
1.8.3. Examples of Surprising Media Planning

1.9. Types of Advertising Content

1.9.1. Sponsored Content
1.9.2. Linking Brands with Macro Content
1.9.3. Creation of Websites Based on Audiovisual Content
1.9.4. Create for Social Media
1.9.5. Create for Mobile
1.9.6. Create for Video Games
1.9.7. Create Interactive Content
1.9.8. Create Content Directly for Brands

1.10. Current Context of Brands

1.10.1. Advertising in the Digital Environment
1.10.2. Customer Experience
1.10.3. Conclusions

You will have access to a library of multimedia resources 7 days a week, 24 hours a day"