A postgraduate diploma that will enable you to work in all the fields of Advertising and Public Relations with the solvency of a high-level professional” 

Public Relations is a discipline which has an essential presence within organizations because it contributes to the strategic management of any organization's communication. This is a department that is becoming increasingly important, as it has been more than demonstrated that it has a significant influence on improving the income of companies. 

For this reason, access to these departments by professionals with extensive qualifications in the field is indispensable nowadays.  Many of the people who decide to work in this field are professionals in journalism and communications who, aware of their good command of the language, find a new career path in this field. 

For this reason, TECH has gone a step further to improve the qualifications of these professionals and has designed this specific program on advertising and public relations, with which they will be able to turn their careers around. Thus, thanks to this program, students will be able to go through the basics of advertising theory with a global vision of the advertising system, its history, its protagonists, the creative process, planning and its potential social effects.

Undoubtedly, a program of high educational level that will be essential to make the final leap to the labor level and that also has the advantage of being offered in a 100% online format, which will be an added plus for students who have to combine their study with the rest of their daily obligations, whether professional or personal. 

Thanks to this program you will be able to learn, in a practical way, how is the real work in the Advertising and Public Relations departments of companies” 

This postgraduate diploma in Advertising and Public Relations contains the most complete and up-to-date program on the market. Its most outstanding features are:

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teaching team and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

The methodological design of this innovative program in Advertising and Public Relations will take you through different teaching approaches to allow you to learn in a dynamic and effective way” 

Its teaching staff includes professionals belonging to the world of written journalism, who bring to this program the experience of their work, as well as recognized specialists from prestigious reference societies and universities. 
Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e. a simulated environment that will provide immersive learning programmed to prepare in real situations. 
This program is designed around Problem-Based Learning, whereby the professionals must try to solve the different professional practice situations that arise throughout the program. In order to do this, the professionals will be assisted by an innovative interactive video system developed by renowned experts in the field of written journalism and with extensive experience.  

Study with an active group of professionals who have compiled the latest information in this field"

Acquire the necessary qualifications to be able to access relevant positions in the field of Advertising and Public Relations"

TECH main objective is to prepare highly qualified professionals for work experience. An objective that is complemented, moreover, in a global manner, by promoting human development that lays the foundations for a better society. This objective is focused on helping professionals reach a much higher level of expertise and control. A goal that our students can achieve in only a few months with a highly intensive and accurate program. 

If your goal is to become an Expert in Advertising and Public Relations, don't miss this high level educational program” 

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
  Learn to manage organizational and corporate communications in times of crisis

Specific Objectives

Module 1. Fundamentals of Public Relations 

• Master the elements, forms and processes of advertising languages and other forms of communication, using the knowledge of the Spanish language, analyzing the different levels and components that make up the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Understand the systems for analyzing advertising and public relations campaigns
• Delineate each of the functions for the management of the advertising and public relations company, highlighting their main applications

Module 2. Advertising Theory

• Knowledge of the fields of advertising and public relations and their processes and organizational structures
  Identify the professional profiles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the different forms of persuasive communication
• Know how to apply creative processes in the field of communication, especially in the field of advertising and public relations
• Know how to describe the structure of advertising agencies
• Identify the processes and organizational structures of advertising and public relations

Module 3. History of Advertising and Public Relations

• Know and analyze the effects of advertising communication on society and culture
• Know the historical evolution of advertising and public relations
• Know how to relate advertising to other cultural manifestations such as literature, art or cinema, among others
• Understand the structure and transformation of today's society in relation to the elements, forms and processes of advertising and public relations communication
• Relate advertising and public relations in a coherent manner with other social and human sciences
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication

Module 4. Advertising and Public Relations Company

• Recognize the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Encouraging creativity and persuasion through different media and communication media
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize significant and appropriate tools for the study of advertising and public relations
• Know the fields of advertising and public relations and their processes and organizational structures
• Know how to describe the structure of advertising agencies
• Delineate each of the functions for the management of the advertising and public relations company, highlighting their main applications

An excellent way to improve your qualification in the field of Advertising and Public Relations”