TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The program of this Postgraduate certificate in Data Driven Marketing for Luxury Brands is developed by the best experts in the industry, who have poured their knowledge and experience in a complete and up-to-date syllabus, with a historical basis that reaches to the present day. Learn more about the developments in big dataand lead generation, among others. Its 100% online format allows students to study it at the time and place that best suits their availability, schedules and interests, and in just 6 weeks they will have a quality program, typical of the sector. 

The best fashion brands have iconic products, and this Postgraduate certificate teaches you how to master the cycles they go through using the PLM (Product Lifecycle Management) tool” 

Syllabus

Today’s highly globalized and competitive environment has forced companies to establish highly efficient work environments that allow them to achieve their objectives. To achieve this, companies must use the best tools to reach a competitive and efficient management level in order to be able to adapt at all times to the needs of the market. This Postgraduate certificate teaches the necessary tools and knowledge to achieve this adaptation and to be able to compete in the best conditions. 

Due to the need to constantly adapt to the changes that occur in the environment which can be of all kinds, it is necessary for a company to act as an adaptable system. For this reason, it is essential that all professionals, even if they are responsible for only one area of the company, are aware of the impact on other areas and, above all, on the end customer. In other words, they must have transversal knowledge.

The Postgraduate certificate in Data Driven Marketing for Luxury Brands at TECH Global University is an intensive program that will prepare you to master the landscape of the fashion industry through new technologies. The content of the program is designed to promote the development of the skills required for this service. 

The Postgraduate certificate deals in depth with the technological impact on the sales projection of luxury brands and their digital positioning, current trends or consumers have of the brand and what values they associate with them, among others. Quality content designed by the best experts in the sector in this curriculum with which professionals will develop from a strategic, international and innovative perspective, with the aim that the student achieves excellence in a field as competitive as fashion and luxury. 

This Postgraduate certificate is developed over 6 week and is structured into 1 module:

Module 1. Data-Driven Marketing for Luxury Brands

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Data Driven Marketing for Luxury Brands completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Data Driven Marketing for Luxury Brands 

1.1. The Product Life Cycle through PLM

1.1.1. Product life cycle 
1.1.2. The PLM Tool (Product Lifecycle Management)
1.1.3. Measuring the Product in Relation to the Brand 

1.2. Strategic KPIs for Identity Analysis in Luxury Brands 

1.2.1. What Can Be Measured in Haute Couture? 
1.2.2. Customized Strategic Indicators 
1.2.3. Metrics: Objectives and Errors 

1.3. Inference as the Basis of Big Data 

1.3.1. The Rationale for Enterprise Solutions 
1.3.2. Errors to Avoid When Drawing Inferences 
1.3.3. Inference as the Basis of the Algorithm 

1.4. Statistics Applied to the Luxury Market

1.4.1. The Structure of Data in Scientific Analysis 
1.4.2. Research Methodology qualitative 
1.4.3. Key Metrics for Perception of Impressions: The Exception 

1.5. Lead Generation and Acquisition 

1.5.1. Google Analytics 
1.5.2. Metrics in the Digital Environment 
1.5.3. Decision-Making Linked to Results 

1.6. The Key to Measurement: Data Interpretation in the Fashion Market 

1.6.1. Guidelines and keys to Large Volumes of Data
1.6.2. The Effectiveness of "Inferred" Solutions 
1.6.3. The Fashion Consumer's Triangle of Truth 

1.7. Marketing Consulting in the Luxury Industry 

1.7.1. The Hypothesis: Questions and Problems, Answers and Solutions 
1.7.2. The Competitive Environment in Relation to Innovation 
1.7.3. The Success or Eternity of a Luxury Firm 

1.8. How to Move from Predictive Modeling to Prescriptive Modeling in Fashion Branding 

1.8.1. The Brand Behavior Pattern 
1.8.2. The Frequency (F) Map 
1.8.3. Simulation of Innovation Scenarios 

1.9. Dashboard: Marketing Data Visualization with Power Bi 

1.9.1. Presentation of Results 
1.9.2. The Analytical Report 
1.9.3. Microsoft Power Bi 

1.10. Internal Audit & Growth Hacking 

1.10.1. Customized Variables in a Fashion Brand 
1.10.2. Brand Growth through Internal Analysis 
1.10.3. The Untouchables: The Scale of Priorities of a Fashion Brand 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"