You will become an expert in an emerging sector, which is evolving at breakneck speed every day. Through different knowledge of business management and marketing, you will reach your goals” 

Video games are becoming more and more relevant in society. A few years ago, it was unthinkable that a game could offer so many different jobs ranging from its creation, its development, to its commercialization. To create a company in this industry, it is necessary to study what is on the market and offer a value proposition knowing who the main users will be.  

For this reason, this Postgraduate diploma developed by TECH, is designed to guide students towards the Creation and Management of Video Game Companies. Following a syllabus prepared by professionals, the graduates will learn which are the items to be addressed to develop a company in this field. The production process of a digital game has different phases, and for this reason it is important to have a qualified person to manage the company. 

The teaching staff of this program is highly qualified. They have a wide experience in the sector, which will help the student to acquire the necessary skills to create a company or manage it in an optimal way. At the same time, the syllabus is prepared to follow an order and to adopt the most important concepts to achieve the proposed objectives. 

This program has different innovations in the educational field. One of them is its Relearning, methodology, endorsed by different professionals, which consists of the repetition of key concepts by the teacher and not by the student as we are used to. It has been proven that this innovative technique obtains more profitable final results. It is also worth mentioning the online format of this Postgraduate diploma as it will allow students to prepare for their future work when, how and where they wish without neglecting other obligations of their personal and work life. 

There are no excuses with this program. TECH offers you the possibility of organizing your studies so that you can combine it with other aspects of your life" 

This Postgraduate diploma in Video Game Business Creation and Management contains the most complete and up-to-date program on the market. The most important features include:   

• Development of case studies presented by experts in Video Games Company Management  
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions for experts and individual reflection work 
• Content that is accessible from any fixed or portable device with an Internet connection 

Innovation is a very important aspect for companies in this category. With them they can stand out and make a difference. Learn how to achieve this distinction through the modules of this Postgraduate diploma” 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Through Relearning, the teacher will be responsible for helping you understand the most important concepts to perform the relevant duties in your future career"

Lead large companies that are benchmarks in the world of video games and be part of their growth"

With this Postgraduate diploma, the graduates will have access to a program designed for their professional growth in the Creation and Management of Video Game Companies. Following a very complete syllabus, the students will learn from how to elaborate a business plan to develop a company in the industry to the management and development of the innovation. Through 3 modules, in which are present all the most precise aspects to achieve the proposed objectives, the students of this Postgraduate diploma will acquire the keys to develop in this field. 

In each module, you will learn everything you need for optimal professional development, such as how to draw up a business plan”  

Module 1. Video Games Business Creation

1.1.  Entrepreneurship 

1.1.1. Entrepreneurial Strategy 
1.1.2. Entrepreneurship Projects 
1.1.3. Agile Methodologies in Entrepreneurship 

1.2. Technological Innovations in Video Games 

1.2.1. Innovations in Consoles and Related Peripherals 
1.2.2. Innovation in Motion Capture and Live Dealer 
1.2.3. Innovation in Graphics and Software 

1.3. The Business Plan 

1.3.1. Segments and Value Proposition 
1.3.2. Processes, Resources and Key Alliances 
1.3.3. Customer Relations and Interaction Channels 

1.4. Investments 

1.4.1. Investments in the Video Game Industry 
1.4.2. Critical Aspects to Capture Investments 
1.4.3. Financing Startups 

1.5. Finances 

1.5.1. Revenues and Efficiencies 
1.5.2. Operative Costs and Capital 
1.5.3. Income Statement and Balance Sheet 

1.6. Video Game Production 

1.6.1. Production Simulation Tools 
1.6.2. Planned Production Management 
1.6.3. Production Control Management 

1.7. Operations Management 

1.7.1. Design, Localization and Maintenance 
1.7.2. Quality Management 
1.7.3. Inventory and Supply Chain Management 

1.8. New Online Distribution Models 

1.8.1. Online Logistics Models 
1.8.2. Direct Online Delivery and SaaS 
1.8.3. Dropshipping 

1.9. Sustainability 

1.9.1. Creation of Sustainable Value 
1.9.2. ESG (Environmental, Social and Governance) 
1.9.3. Sustainability in Strategy 

1.10. Legal Aspects 

1.10.1. Intellectual Property 
1.10.2. Industrial Property 
1.10.3. RGDP 

Module 2. Project Management 

2.1. Video Game Project Life Cycle 

2.1.1. Conceptual and Preproduction Phase 
2.1.2. Production Phase and Final Phases 
2.1.3. Post-Production Phase 

2.2. Video Game Projects 

2.2.1. Genre 
2.2.2. Serious Games 
2.2.3. Subgenre and New Genres 

2.3. Video Game Project Architecture 

2.3.1. Internal Architecture 
2.3.2. Relationship Between Elements 
2.3.3. Holistic Vision of Video Games 

2.4. Video Games 

2.4.1. Recreational Aspects in Video Games 
2.4.2. Video Game Design 
2.4.3. Gamification 

2.5. Video Game Technology 

2.5.1. Internal Elements 
2.5.2. Video Game Engines 
2.5.3. Influence of Technology and Marketing on Design 

2.6. Project Conception, Launch and Execution 

2.6.1. Early Development 
2.6.2. Phases of Video Game Development 
2.6.3. Involvement of the Consumer in the Development 

2.7. Video Game Project Management 

2.7.1. Development Team and Publisher 
2.7.2. Operations Teams 
2.7.3. Sales and Marketing Teams 

2.8. Manual for the Development of Video Games 

2.8.1. Video Game Design and Technology Handbook 
2.8.2. Video Game Development Handbook 
2.8.3. Requirements Manual and Technical Specifications 

2.9. Video Game Publishing and Marketing 

2.9.1. Preparation for Video Game Kick Off 
2.9.2. Digital Communication Channels 
2.9.3. Delivery, Progress and Success Monitoring 

2.10. Agile Methodologies Applicable to Video Game Projects 

2.10.1. Design and Visual Thinking 
2.10.2. Lean Startup 
2.10.3. Scrum Development and Sales 

Module 3. Innovation 

3.1. Innovation and Strategy 

3.1.1. Innovation in Video Games 
3.1.2. Innovation Management in Video Games 
3.1.3. Innovation Models 

3.2. Innovative Talent 

3.2.1. Implementing an Innovation Culture in Organizations 
3.2.2. Talent 
3.2.3. Innovation Culture Map 

3.3. Talent Management in Digital Economy 

3.3.1. Talent Life Cycle 
3.3.2. Uptake-Generational Conditioning Factors 
3.3.3. Retention: Engagement, Loyalty, Evangelists 

3.4. Business Models in Video Game Innovation 

3.4.1. Innovation in Business Models 
3.4.2. Innovation Tools in Business 
3.4.3. Business Model Navigator 

3.5. Innovation Project Management

3.5.1. Customers and Innovation Processes 
3.5.2. Value Proposition Design
3.5.3. Exponential Organizations 

3.6. Agile Methodologies in Innovation 

3.6.1. Design Thinking and Lean Startup Methodologies 
3.6.2. Agile Project Management Models: Kanban and Scrum 
3.6.3. Lean Canvas

3.7. Innovation Validation Management 

3.7.1. Prototyping (PMV) 
3.7.2. Customer Validation 
3.7.3. Pivot or Persevere 

3.8. Process Innovation 

3.8.1. Process Innovation Opportunities 
3.8.2. Time-to-Market, Reduction of Non-Value Tasks and Defect Elimination 
3.8.3. Methodological Tools for Process Innovation 

3.9. Disruptive Technologies 

3.9.1. Hybrid Physical- Digital Technologies 
3.9.2. Technologies Used in Communication and Data Handling 
3.9.3. Application Technologies in Management 

3.10. Return on Investment in Innovation 

3.10.1. Data Monetization Strategies and Innovation Assets 
3.10.2. The ROI of Innovation General Focus 
3.10.3. Funnels

Access the most complete contents and acquire key knowledge for the creation and management of video game companies based on solid foundations"