Postgraduate certificate Digitalization and Personal Branding in Sports Psychology

The world of sports has entered an unprecedented digital transformation. As a sports psychologist it is essential to know how to manage and control the technological tools and different platforms, such as social networks, which have an increasingly greater weight and depth in society and that intervene in the practice of the respective disciplines affecting the performance and results of each athlete. This degree, under an online modality, brings together the necessary tools to become an expert in personal branding, management of digital tools and cultural transformation in sports organizations.

University certificate

Scientific endorser

duration

12 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

12 ECTS

financing up to

3 months

Price

The world's largest faculty of sports science”

Why study at TECH?

Specialize in Digitalization and Personal Branding and target your resume for the best positions in Sports Psychology”

This Postgraduate certificate trains students to work as professionals in Sports Sciences, trained to manage the digital world that surrounds athletes and all the necessary elements to build their personal brand, delving into the latest dynamics and intervention techniques in the sports organization.

This program has a combination of theoretical and practical material, treated with a unique didactic and depth in the current academic offer, with the aim that the student experiences his own process of digitization and personal branding, in order to understand how this branch of sports psychology works in professional life.

In addition, as it is a 100% online Postgraduate certificate, the student is not conditioned by fixed schedules or the need to move to another physical location. All you need is a device with internet access, from which you can consult the rich content that will help you develop your personal brand and acquire the best digital skills. All this, at any time of the day, combining, at your own pace, your work and personal life with your academic life.

Study this Postgraduate certificate and stand out from other sports psychologists by adapting your teachings to each athlete in a personalized way"

This Postgraduate certificate in Digitalization and Personal Branding in Sports Psychology contains the most complete and up to date educational program on the market. The most important features include:

The development of case studies presented by Masters in coaching and sports psychology
The graphic, schematic and eminently practical contents of the book provide practical information on those disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Specialize in persuasion and influence techniques applicable to different blog, podcast and video blog platforms"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn how to manage the latest digital tools on the market and make a difference in the sports field"

It deepens in the dynamics and techniques of intervention in the sports organization"

Syllabus

A curriculum has been established whose modules offer a broad perspective of personal branding and the management of digital tools in Sports Psychology. This Postgraduate certificate covers from the basic principles of digital marketing, web 2.0 and 3.0 to corporate strategy and technology strategy, through the management of social networks and media communication skills, among others.

This 100% online Postgraduate certificate contains the most complete and up to date program on the market"

Module 1. Personal Branding and Management of Digital Tools

1.1. Information and Communication Technologies (ICTs)
1.2. Basic Principles of Digital Marketing
1.3. Internet, the Web, Web 2.0 and Web 3.0
1.4. Personal Brand Positioning
1.5. Social Media Management
1.6. Athletes and the Use of their Networks and Interventions in the Media
1.7. Content Marketing Generation through Different Platforms: Blog, Podcast, Video Blogging, etc.
1.8. Media Communication Skills
1.9. Persuasion and Influence Techniques

Module 2. Cultural Transformation in Sports Organizations

2.1. Values-driven Sports Organizations. Mission and Vision
2.2. Business Tools for Communication and Coordination
2.3. Corporate Strategy and Technology Strategy
2.4. Organizational Culture and Climate
2.5. Organizational Leadership
2.6. Executive Coaching Tools
2.7. Dynamics and Intervention Techniques in Sport Organization

This Postgraduate certificate is designed to help you update your knowledge in digitalization with the use of the latest educational technology"

Postgraduate Certificate in Digitalization and Personal Branding in Sports Psychology

Nowadays, digitalization has become a fundamental tool in the promotion and management of personal branding in any field. In the case of sports psychology, digitalization and personal branding management are essential to promote services, establish relationships with athletes or sports teams and create attractive content for the audience. If you want to specialize in this field, the Postgraduate Certificate in Digitalization and Personal Branding in Sports Psychology created by TECH Global University will help you fulfill that purpose. The postgraduate program is completely online and brings together the most sophisticated learning techniques, with a carefully selected syllabus that addresses in various modules everything you need to know about this area. Our study plan includes the use of state-of-the-art graphic, audiovisual and interactive material, which you will have within reach of any device connected to the Internet. The syllabus will allow you to learn about the different platforms and digital tools, including social networks, websites, blogs and electronic newsletters.

Become a specialist in digitalization and personal branding in sports psychology

Only here at TECH will you find state-of-the-art academic resources that include theoretical-practical lessons, continuous accompaniment from experts and study material taught in multimedia format. The complete structure of the program will teach you how to create and maintain an effective online presence, establish relationships with athletes or sports teams and promote services or products. In addition, you will learn about the different digital tools, personal branding strategies and the parameters to achieve a complete digitalization. This will allow you to create attractive content for the audience and promote it effectively through different digital channels. Enroll now and be an expert in managing personal branding, we are waiting for you!