Don't miss the opportunity to perfect your business leadership skills with an International Guest Director of the highest prestige in the fashion industry" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The contents of this program have been developed by different professors with a clear purpose: to ensure that students acquire each and every one of the skills necessary to become true experts in Fashion and Luxury Sales Management. The content of this MBA will allow you to learn all aspects of the different disciplines involved in this field. A comprehensive and well-structured program that will lead you to the highest standards of quality and success.

A comprehensive educational program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Syllabus

The MBA in Fashion and Luxury Sales Management at TECH Global University is an intensive program that will prepare you to design and implement the tools and strategies necessary in this form of sales and customer relations. Throughout 1,500 hours of study, they will analyze a multitude of practical cases through individual work, achieving a deep learning that will allow them to acquire the necessary skills to develop successfully in the sector.

Throughout 2,700 hours of study, they will analyze a multitude of practical cases through individual work, achieving a deep learning that will allow them to acquire the necessary skills to develop successfully in the sector. It is, therefore, an authentic immersion in real business situations.

This program deals in depth with different areas of fashion companies and is designed to specialize managers who understand this future development from a strategic, international and innovative perspective.

A plan designed for professionals in this field, focused on their professional improvement and that will prepare them to achieve excellence and extreme capacity in this work context. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way.

This program takes place over 12 months and is divided into 15 modules:

Module 1. Sociology of Fashion and Trends
Module 2. Fashion and Luxury Branding and Storytelling
Module 3. Visual Merchandising and Retail Experience
Module 4. Digital Marketing for Fashion Brands
Module 5. Fashion Consumer Insights
Module 6. Omnichannel and Customer Experience. Retail and Fashion Store Management
Module 7. Sustainability in Fashion
Module 8. Digital Transformation and Innovation in the Fashion Industry 
Module 9. Fashion Digital Strategy
Module 10. Technology and Digital Management in Fashion and Luxury: Tools 
Module 11. Leadership, Ethics and Social Responsibility in Companies
Module 12. People and Talent Management 
Module 13. Economic and Financial Management 
Module 14. Commercial Management and Strategic Marketing 
Module 15. Executive Management

Where, When and How is it Taught?

TECH offers the possibility of developing this MBA in Fashion and Luxury Sales Management completely online. Over the course of the 12 months, the student will be able to access all the contents of this program at any time, allowing them to self-manage their study time.

Module 1. Sociology of Fashion and Trends 

1.1. History and Sociology of Fashion
1.2. Semiotics, Cultural Aspects and Identity through Fashion
1.3. Social Movements and Urban Tribes
1.4. Social Change in Fashion Consumption: The Effects of "Neomania" 
1.5. Liquid Fashion" and the New Millennial Culture
1.6. Digital Transformation and the Influencer Phenomenon
1.7. Reinventing Fashion Businesses and the New Consumer
1.8. Post-Luxury: New Typologies and Archetypes of Fashion Consumers
1.9. Drivers of Change and New Trends in the Post- COVID Fashion Sector
1.10. The Culture of Creativity and the Consumption of Exclusivity

Module 2. Fashion and Luxury Branding and Storytelling  

2.1. Branding and Evolution
2.2. The Concept of Luxury and Its Evolution
2.3. The New Scenario and the Emergence of New Markets
2.4. Dimensions of Luxury Brands
2.5. Storytelling, Active Branding
2.6. Brand Building through Storytelling.
2.7. Dissemination of the Story
2.8. Brand Contact Points
2.9. Transmedia Storytelling
2.10. Instagram, Luxury Storytelling Platform

Module 3. Visual Merchandising and Retail Experience

3.1. Architectural Analysis of Stores
3.2. Space Design Tools 
3.3. Approach: Place, Background and Intention
3.4. Exterior: facade
3.5. Showcase
3.6. Interior: layout, atmosphere, furniture, signage and materials
3.7. Space Design: The Store of the Future
3.8. From the business idea to the experience of a store

Module 4. Digital Marketing for Fashion Brands  

4.1. Introduction and Basic Vocabulary.
4.2. Online Sales Models
4.3. Types of Clients
4.4. Key e-Commerce Steps Associated with Digital Marketing
4.5. Social Media Marketing
4.6. E-Mail Marketing
4.7. Mobile Marketing
4.8. Viral Marketing and Influencer Marketing
4.9. Online Sales Promotion and Sponsorships
4.10. Future Tendencies

Module 5. Fashion Consumer Insights

5.1. The Need to Know the Consumer in Today's Context
5.2. Human Strategy and Citizen Centricity  
5.3. Key Features of a People-Centric Strategy and the Importance of Data 
5.4. How to Adopt a  Human CentricStrategy in a Fashion Company? 
5.5. Human Centric Methodology 
5.6. Design Thinking and Market Intelligence 
5.7. Positioning and Perception of a Fashion Brand 
5.8. Customer Insights and Customer Journey 
5.9. Archetypes and Buyer Personas 
5.10. Research Resources and Techniques 

Module 6. Omnichannel and Customer Experience. The Retail and Fashion Store Management

6.1. Omni-Channel Concept and Its Synergistic Effect: Convenience for the Customer and Value Chain 
6.2. Teams and People, Capabilities and Flows in Fashion-Retailing 
6.3. Objectives and Key Indicators in Fashion-Retail and Fashion-Store Management 
6.4. The Fashion Retail Operation to Exceed Customer Expectations 
6.5. Variety of Products and Services Offered: Flexibility in Volume and Requirements 
6.6. Response Capacity 
6.7. Cost of Seeking Profitability 
6.8. Consistency 
6.9. Adaptation 
6.10. Services and Technologies for Fashion-Retail and Its Management 

Module 7. Sustainability in Fashion

7.1. From Consumption and Hyperconsumption to Transformative Consumption
7.2. Paradigm Shift: From a Linear to a Circular System
7.3. New Sustainable Textiles and Textile Certifications
7.4. Textile Eco-Management
7.5. Logistics Optimization
7.6. Packaging 
7.7. Recycling
7.8. The Point of Sale: From the Digitization of Spaces to the Eco-Efficient System of theGreener Store Experience
7.9. New Business Models.
7.10. Brand Reputation, CSR and Greenwashing

Module 8. Digital Transformation and Innovation in the Fashion Industry

8.1. Digital Transformation in the Fashion Industry 
8.2. 4.0 Industry
8.3. Digital Enablers 
8.4. Data 
8.5. AI, Digital Interaction,  IoT and Robotics  
8.6. Blockchain, understanding technology and how it brings the same value to the industry 
8.7. Omnichannel and Its Impact on the Retail Sector 
8.8. Ecosystems Start-Up 
8.9. Digital Business Models 
8.10. Innovation Methodologies 

Module 9. Fashion Digital Strategy

9.1. Technology and the Consumer: Target Audience Typologies and Strategic Consumer Segmentation 
9.2. Analytics Prior to Digital Strategy: Moment 0 and Strategic KPI's 
9.3. E-commerce: Typologies and Platforms 
9.4. Branding: Visual and Textual to Communicate 
9.5. Positioning: Ideal Catalog 
9.6. Social Ads Platforms 
9.7. Social Selling and Inbound Marketing 
9.8. Marketing Automation: Email Marketing and Bot Marketing 
9.9. Role of CRM and Big Data in Business Strategy 
9.10. ROI & Metrics 

Module 10. Technology and digital management in fashion and luxury: tools

10.1. Introduction to the Technological Use of Fashion 
10.2. Creation and Maintenance of Identity-Positioning 
10.3. Google Analytics and Google Ads 
10.4. Data Driven 
10.5. Key Metrics Management and Pattern Sequence Creation-Excel 
10.6. Simulation of Innovation Scenarios-Microsoft Power Bi 
10.7. Customer Loyalty and Retention-Salesforce 
10.8. Audience Segmentation-SQL Database Management 
10.9. Creativity from the Use of Data-Python 
10.10. Content Marketing 

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance 

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in the Corporate Governance Framework

11.2. Leadership 

11.2.1. Leadership. A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross-Cultural Management

11.3.1. Concept of Cross-Cultural Management   
11.3.2. Contributions to the Knowledge of National Cultures 
11.3.3. Diversity Management

11.4. Management and Leadership Development 

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics 

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility 

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools 

11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy 
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. Tools and Standards of CSR

11.9. Multinationals and Human Rights 

11.9.1. Globalization, Multinational Corporations and Human Rights
11.9.2. Multinational Corporations and International Law 
11.9.3. Legal Instruments for Multinationals in the Field of Human Rights 

11.10. Legal Environment and Corporate Governance 

11.10.1. International Rules on Importation and Exportation
11.10.2. Intellectual and Industrial Property
11.10.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management 

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Compliance Management 

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2. Identification, Training and Development of Talent
12.4.3. Loyalty and Retention 
12.4.4. Proactivity and Innovation

12.5. Motivation 

12.5.1. The Nature of Motivation 
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High Performance Teams 

12.6.1. Developing High Performance Teams: Agile Teams
12.6.2. Methodologies for Managing High Performance Self-Managed Teams

12.7. Change Management 

12.7.1. Change Management
12.7.2. Types of Change Management Processes
12.7.3. Stages or Phases in Change Management

12.8. Negotiation and Conflict Management 

12.8.1 Negotiation 
12.8.2. Conflict Management 
12.8.3. Crisis Management

12.9. Executive Communication 

12.9.1. Internal and External Communication in the Business Environment
12.9.2. Communication Departments
12.9.3. The Head of Communication of the Company. The Profile of the Dircom

12.10. Productivity, Attraction, Retention and Activation of Talent 

12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment 

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting 

13.2.1. Basic Concepts 
13.2.2. The Company's Assets 
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth 
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budgetary Model 
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. The Cash Budget
13.4.6. Budget Monitoring 

13.5 Financial Management 

13.5.1. The Company's Financial Decisions
13.5.2. The Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Risk Management of the Financial Management

13.6. Financial Planning 

13.6.1. Definition of Financial Planning
13.6.2. Actions to Be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Chart
13.6.5. The Working Capital Chart

13.7. Corporate Financial Strategy 

13.7.1. Corporate Strategy and Sources of Financing 
13.7.2. Corporate Financing Financial Products 

13.8. Strategic Financing 

13.8.1. Self-financing
13.8.2. Increase in Shareholder's Equity
13.8.3. Hybrid Resources
13.8.4. Financing through Intermediaries

13.9. Financial Analysis and Planning 

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems 

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX) 

Module 14. Commercial Management and Strategic Marketing

14.1. Commercial Management 

14.1.1. Conceptual Framework of Commercial Management
14.1.2. Commercial Strategy and Planning
14.1.3. The Role of Sales Managers

14.2. Marketing 

14.2.1. The Concept of Marketing
14.2.2. The Basic Elements of Marketing
14.2.3. Marketing Activities in Companies

14.3. Strategic Marketing Management

14.3.1. The Concept of Strategic Marketing
14.3.2. Concept of Strategic Marketing Planning
14.3.3. Stages in the Process of Strategic Marketing Planning

14.4. Digital Marketing and e-Commerce 

14.4.1. Objectives of Digital Marketing and e-Commerce
14.4.2. Digital Marketing and the Media It Uses
14.4.3. E-Commerce. General Context
14.4.4. Categories of e-Commerce
14.4.5. Advantages and Disadvantages of e-Commerce Compared to Traditional Commerce

14.5. Digital Marketing to Reinforce a Brand 

14.5.1. Online Strategies to Improve Brand Reputation  
14.5.2. Branded Content and Storytelling

14.6. Digital Marketing to Attract and Retain Customers  

14.6.1. Loyalty and Engagement Strategies Using the Internet
14.6.2. Visitor Relationship Management
14.6.3. Hypersegmentation

14.7. Digital Campaign Management  

14.7.1. What Is a Digital Advertising Campaign?
14.7.2. Steps to Launch an Online Marketing Campaign
14.7.3. Mistakes in Digital Advertising Campaigns 

14.8. Sales Strategy  

14.8.1. Sales Strategy
14.8.2. Sales Methods

14.9. Corporate Communication  

14.9.1. Concept
14.9.2. The Importance of Communication in the Organization
14.9.3. Type of Communication in the Organization
14.9.4. Functions of Communication in the Organization
14.9.5. Elements of Communication
14.9.6. Problems of Communication
14.9.7. Communication Scenarios

14.10. Digital Communication and Reputation 

14.10.1. Online Reputation
14.10.2. How to Measure Digital Reputation?
14.10.3. Online Reputation Tools
14.10.4. Online Reputation Report
14.10.5. Online Branding

Module 15. Executive Management

15.1. General Management  

15.1.1. The Concept of General Management 
15.1.2. The Role of the CEO
15.1.3. The CEO and their Responsibilities
15.1.4. Transforming the Work of Management

15.2. Manager Functions: Organizational Culture and Approaches 

15.2.1. Manager Functions: Organizational Culture and Approaches

15.3. Operations Management 

15.3.1. The Importance of Management
15.3.2. Value Chain
15.3.3. Quality Management

15.4. Public Speaking and Spokesperson Education

15.4.1. Interpersonal Communication
15.4.2. Communication Skills and Influence Communication Barriers

15.5. Personal and Organizational Communication Tools 

15.5.1. Interpersonal Communication
15.5.2. Interpersonal Communication Tools
15.5.3. Communication in the Organization
15.5.4. Tools in the Organization

15.6. Communication in Crisis Situations 

15.6.1. Crisis
15.6.2. Phases of the Crisis
15.6.3. Messages: Contents and Moments

15.7. Preparation of a Crisis Plan 

15.7.1. Analysis of Possible Problems
15.7.2. Planning
15.7.3. Adequacy of Personnel

15.8. Emotional Intelligence 

15.8.1. Emotional Intelligence and Communication
15.8.2. Assertiveness, Empathy, and Active Listening
15.8.3. Self- Esteem and Emotional Communication

15.9. Personal Branding

15.9.1. Strategies for Personal Brand Development
15.9.2. Personal Branding Laws
15.9.3. Tools for Creating Personal Brands

15.10. Leadership and Team Management 

15.10.1. Leadership and Leadership Styles
15.10.2. Leadership Skills and Challenges
15.10.3. Managing Change Processes
15.10.4. Managing Multicultural Teams

A learning process so complete and exciting that it will become a unique experience of professional and personal growth"