A high-quality program that will provide you with all the key elements to Sports on Television and its communicative tools"

As an extreme, we could say that a sports discipline that does not appear on television, simply does not exist. This is not the case, of course.  But without a presence on the screen, the impact is weakened, sponsors aren't attracted, and it is much more difficult for a particular sport to grow. Television gives a global dimension to sport, however, and keeps a double dimension alive, both international and local, and finds other media (in its closest radius of action) to achieve visibility.

Since the birth of the thematic sports channel ESPN (Entertainment and Sports Programming Network, which broadcasts in more than 200 countries and reaches 86 million homes) in the United States in 1979, televisions commitment to sports had grown considerably in recent years.  In fact, the thematic channel 'DZN' arrived in Spain in February 2019, one more to add to the wide range already offered by the market in Spain and a large part of the world. Another example that highlights the universal nature of sport and of Sports Journalism, is that it has been gaining prestige and spaces with its own identity in the television schedules.

The emergence of the internet has also affected television, which has been forced to reinforce its online presence with websites that are increasingly updated and enriched with interactivity and multimedia content, as well as blogs and newspaper archives. However, it is also finding it difficult to reach a young audience that is more 'hooked' on social media, which also allows them to watch videos quickly and selectively. For the new generations, television is not the king of media, they consider it just another option and opt for other media to get information about the sports content they are passionate about.

We will also deal with the impact of new technologies on what has always been the most powerful means of communication; the characteristics of audiovisual language, with its own terminology for its content; sports broadcasts and all the agents involved; the functioning of a television newsroom, with special attention to the figure of the presenter; editing and audience measurements and, finally, we will review the most relevant moments in the history of sports in the media on a screen that currently competes and shares the limelight with other small screens, such as tablets and smartphones.

The proven experience of TECH is here to help in this comprehensive Training"

This postgraduate certificate in Sports on Television contains the most complete and up-to-date educational program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the program, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A postgraduate certificate supported by the best technology, which will allow you to learn in a fluid and efficient way"

The team of professors has extensive experience in teaching at university level, both in undergraduate and graduate programs, and extensive experience as working professionals, which allows them to know, first hand, the profound transformation undergone by the communication sector. Their direct experiences, their knowledge and the analytical capacity of those who hold a managerial position are the best source to grasp the key to the present and the future of a vocational and exciting profession for those who love sports and communication.

The methodology offered at TECH, in online format, allows students to break down the barriers imposed by work obligations and the difficult balance between work and personal life. Accessing face-to-face learning is practically impossible for those who are involved in the daily demands of work.

Learn all the aspects that the successful political communication professional must master"

With professors who are experts in this area of work, this program is a unique opportunity for professional development"

This postgraduate certificate in Sports on Television is aimed at obtaining a degree of specialization that allows a journalism professional to develop their career in this field in an optimal way. For this purpose, we have developed the essential theoretical content that will serve as a foundation for the practice, which will be developed intensively throughout the program.

Sports communication in radio broadcasting developed throughout a program of high-quality teaching and content"

General Objectives

• Examine the current panorama of sports on television, with the two-way flow offered by generalist and thematic channels, and with two opposing styles, quality programs and 'trash TV' programs 
• Analyze and identify the different formats that deal with sports information: news, programs and broadcasts
• Evaluate the impact of new technologies on television, the revolution it has brought about in the consumption of sports content, and its application in the coverage and broadcasting of sport
• Identify the key moments that sports news coverage has had in the history of television 

Specific Objectives

• Compile the essential terminology for the handling of audiovisual contents offered on television
• Expose all the internal and external agents involved in the broadcasting of a sporting event
• Evaluate the similarities and differences between television and radio in the broadcasting of a sporting event
• Develop the techniques that allow the use of the voice as a tool, applying the rhythm and intonation required for television
• Specify how a television sports newsroom works and how its different members interact with each other
• Demonstrate the importance of broadcasting rights and the power that television has in decision making when organizing a sporting event
• Interpret audiences and the effect of technology on viewers, who have moved away from their passive role
• Assess the figure of the sports presenter on television, the techniques and tools available to them, and the way they 'act' according to the type of program 
• Define the elements involved in the recording, editing, montage and postproduction of a television video

Our goal is simple: to offer you a high-quality program, with the most developed teaching resources so that you can achieve the best results with little effort”