In only 6 weeks you will have the learning you need to successfully design a Brand Identity Manual” 

A business is not only built from a good product or service, it is sustained by an adequate visual and verbal image. An identity that starts with the naming, voice, tone and style. Four elements that require harmony in the communication of the company towards its external and internal public.  

In this way, the company obtains a complete construction of its brand through Copywriting.. In this context, it is essential that the communication professional who wishes to carry out the Brand Identity Manual has advanced knowledge about it. For this reason, TECH has focused all its efforts on offering students a first level Postgraduate certificate, taught by real professionals in this field. 

An advanced program that analyzes aspects such as brand archetypes, mission, vision, tone, values, brand purpose and positioning. All in a 100% online academic format of 150 teaching hours, where, in addition, the graduate will be able to delve into naming  and tagline, as well as slogans and taglines. 

n intensive academic itinerary, which will not involve a large number of hours of study and memorization, since, thanks to the Relearning system, students will be able to advance naturally through the syllabus and easily consolidate the most essential content.  

In this way, this institution has created a flexible Postgraduate certificate that can be accessed comfortably, whenever and wherever you want. The professional will only need an electronic device (cell phone, tablet or telephone) with an Internet connection to be able to view, at any time of the day, the content hosted on the virtual platform. In this way, students will have access to a university program that is at the academic forefront.

Improve your Copywriting services and include brand building thanks to this university program" 

This Postgraduate certificate in Copywriting for Brand Building contains the most complete and up-to-date program on the market. Its most notable features are:

• Case studies presented by experts in digital marketing and Copywriting Communications. 
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice. 
• Practical exercises where self-assessment can be used to improve learning. 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This academic option brings you closer to the main SEO tools so that you can master the verbal universe for Internet positioning"   

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You are in front of a 100% online university program that is flexible and compatible with the most demanding responsibilities"

Elevate your knowledge of storybranding with the advanced curriculum provided by this program"

The curriculum of this university program has been designed to offer in just 6 weeks, the most relevant information for the development of a verbal identity manual and brand history. All with an attractive content thanks to the numerous pedagogical resources such as video summaries, videos in detail, success stories or specialized readings to which students will have access at any time of the day, from an electronic device with an Internet connection. 

A syllabus that gives you the keys to choose the right inclusive language and ideas that denote the company's involvement in social causes"

Module 1. Brand Identity Manual and Brand Story 

1.1. What is the Brand Identity 

1.1.1. Why Have a Brand Identity Manual 
1.1.2. Recognize the Brand Personality 
1.1.3. The Name or Names 
1.1.4. The Tagline or Slogan 

1.2. Brand Archetypes 

1.2.1. What They Are and How to Identify Them 
1.2.2. The Innocent 
1.2.3. The Common Man 
1.2.4. The Explorer 
1.2.5. The Wise Man 
1.2.6. The Hero 
1.2.7. The Outlaw 
1.2.8. The Magician 
1.2.9. The Lover 
1.2.10. The Jester 
1.2.11. The Caregiver 
1.2.12. The Creator 
1.2.13. The Ruler 
1.2.14. The Villain 

1.3. Mission, Vision, and Values 

1.3.1. Discover the Mission 
1.3.2. Think about the Vision 
1.3.3. Define the Values 
1.3.4. Have a Clear Brand Purpose 

1.4. Empowering the Brand 

1.4.1. What Voice It Has 
1.4.2. The Tones 
1.4.3. The Message Matrix 
1.4.4. Option to purchase 

1.5. The Brand Manifesto 

1.5.1. What is a Manifesto and What Is It For? 
1.5.2. Information Sources 
1.5.3. The Due Diligence Process 
1.5.4. The Report 

1.6. The Empathy Map 

1.6.1. What is an Empathy Map? 
1.6.2. What Is It For? 
1.6.3. How To Create It 
1.6.4. Various Examples to See It in Practice 

1.7. The Verbal Universe 

1.7.1. Key Words 
1.7.2. What the Brand Says and What It Doesn't Say 
1.7.3. What It Doesn't Say 
1.7.4. Ideology of Topics 
1.7.5. SEO Tools 

1.8. The Brand Story 

1.8.1. What is a Brand Story and What Is It For? 
1.8.2. How to Create a Brand Story 
1.8.3. Donald Miller's System 
1.8.4. Examples of Successful Brand Story Creation

1.9. Brand Hashtags 

1.9.1. What Are They and How to Use Them 
1.9.2. Advice 
1.9.3. How to Create a Hashtag for a Brand 
1.9.4. How It Works in the Different Social Networks 

1.10. Aspects to Take into Account in a Company's Brand Identity Manuals 

1.10.1. Inclusive Language 
1.10.2. Language and Ideas that Denote Involvement with the Environment 
1.10.3. Language and Ideas that Denote Sensitivity. to Social Causes 
1.10.4. Other Aspects of Language to Be Respected

A unique training experience, key and decisive to boost your professional development"