Create powerful messages linked to brand values and become an indispensable asset for the organization by taking this complete postgraduate certificate" 

What we know as Branded Content has undoubtedly become a very effective way to reach potential audiences in a market oversaturated by advertising. In this way, and thanks to communicative pieces that define the brand values, generate conversation with the public and show the added value of the product or service, companies manage to change the audience's perception of them, ceasing to be seen as a mere commercial entity and generating a connection with people.

Understanding the importance of Branded Content, TECH has designed this program in which in just 6 weeks, the student will be able to make a deep approach to this complex discipline. During the course, topics ranging from the analysis of the traditional advertising method to Branded Content in the marketing mix strategy, as well as the most effective methods to reproduce branded content will be addressed.

As a result, at the end of the postgraduate certificate, the student will have acquired the skills to work as responsible for Branded Content in large companies or in their own professional project, achieving great results. All this without leaving home, 100% online and with the convenience of being able to study where, how and when you want.

Learn how to apply Branded Content in different formats and broadcast channels and you will position yourself as a complete and highly sought-after professional” 

This postgraduate certificate in Branded Content: Brands as Publishers contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments in Branded Content
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in transmedia communication
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Access to content from any fixed or portable device with an Internet connection

Thanks to this postgraduate certificate you will understand how Branded Content is integrated into the marketing and communication strategy of a brand"

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Study at TECH and grow your professional career with the most awarded online teaching methodology in the market"

You will learn how to create powerful messages and generate the connection you need with your audience"

Understanding that the term Branded Content is relatively new, and that many communication professionals are not yet familiar with the discipline, TECH has designed this program that aims to lay the foundations that define Branded Content, its most effective methods of action and how to measure its results. A unique opportunity to learn everything about a booming area and position yourself at the forefront of the industry. 

Do you want to learn how to design unique messages and improve the perception of your brand? By studying at TECH, you will be able to achieve it”

General Objective

• Gain knowledge about what Branded Content is and how it works and its integration within the business strategy

Specific Objectives

• Delve into branded content within the communication mix in a context of advertising oversaturation
• Conduct an in-depth analysis of the differences between advertising and Branded Content and the scope of the latter (creation, formats, measurement)

You will deepen your knowledge of the different formats, genres and communication channels of Branded Content and become a much more competent professional"