Learn to interpret and understand the audience trends in the audiovisual sector and bring to your work the ability to generate successful products in this sector"

The consumption trends in the audiovisual sector are changing, shifting and adjusting again and again over time and defining the tastes of the different sectors. The audiovisual product is forced to adapt to these scenarios constantly in order to have the capacity to reach the desired objectives. 

This is why to increase the rating you must have a professional who knows how to study audiences, since it will serve for different production houses in increasing their viewers. Likewise, the student will delve into the most demanded products, such as sports, series, news programs and even reality shows  

Throughout this program, the journalism professional will be able to analyze how the public's behavior is configured and what their predilections are with regard to all audiovisual material on television. This online program will offer the student an immersive and versed experience for their professional path.  

With a 100% online modality, this program will have downloadable digital material to facilitate the student's academic development, allowing them to study at their preferred times from any mobile device.  

Learn to interpret audiences and relate them to the socioeconomic and cultural context that determines their evolution"

This postgraduate certificate in Audiovisual Audience Studies offers you the characteristics of a program of high educational and technological level. These are some of its most notable features:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations  
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Availability of content from any device, fixed or portable, with Internet connection
• Supplementary documentation databases are permanently available, even after the program

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

Our teaching staff is made up of working professionals. In this way TECH ensures to offer you the updating objective it intends. A multidisciplinary team of professors trained and experienced in different environments, who will develop theoretical knowledge in an efficient way, but, above all, will bring their practical knowledge derived from their own experience to the course: one of the differential qualities of this training.

This mastery of the subject is complemented by the effectiveness of the methodology used in the design of this course. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. In this way, students will be able to study with a range of convenient and versatile multimedia tools that will give them the operational skills they need for their qualification.

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, TECH will use telepractice:  with the help of an innovative interactive video system, and learning from an expert , the student will be able to acquire the knowledge as if they were facing the scenario being learned at that moment. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

The Audiovisual Audience Studies program is a highly interesting qualification for the professional in this sector” 

A practical and real program that will allow you to advance gradually and safely”

The objectives that TECH proposes in each of its programs are focused on achieving a global impulse to the development of its students, not only in the academic field, in which the highest quality standards are set, but also in the personal field. To this end, TECH offers a stimulating and flexible educational development that allows students to achieve the satisfaction of completing their goals in an effective manner. 

You will grow professionally but also personally, in a first-class educational experience"

General Objective

• Develop the different aspects of the reception of audiovisual products 

Specific Objectives

• Know, at a theoretical level, the currents of studies dedicated to audiovisual reception
• Identify the differences between the different approaches to the study of audiovisual reception and the current state of the art
• Understand the functioning of social networks as a fundamental part of today's audiovisual environment
• Understand the links between audience and content
• Have the ability to understand the transformations resulting from digitization

We support your development with the highest quality products to help you achieve your goals in a simple way"