Hybrid professional master’s degree Advertising and Public Relations

The Advertising and Public Relations departments of large companies are some of the most important, as they are able to promote a positive image that attracts consumers or improves the reputation of organizations. For this reason, TECH has decided to invest in this sector by designing a very complete program that not only offers the best theoretical and practical training in the market, but also allows students to spend an intensive stay in a leading company. In this way, graduates will learn, thanks to their daily work, which are the main strategies that should be implemented to improve the reputation of a business.

University certificate

duration

12 months

Modality

Hybrid

Schedule

At your own pace

Exams

Online

start date

Credits

65 ECTS

financing up to

12 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

To improve the reputation of a brand, it is necessary to create Advertising and Public Relations strategies appropriate to the objectives of the brand, precisely what you will work on with this program"

The main objective of all companies is to increase sales and, therefore, profits. To achieve this, strategies can be carried out in different departments, but Advertising and Public Relations campaigns have become the most effective, both for the multitude of channels in which they can be promoted, as well as for the scope of their actions. In view of this, TECH proposes an education oriented to support journalists and communicators who wish to direct their professional future towards this field, and it does so with a Hybrid professional master’s degree in Advertising and Public Relations that includes the most updated and relevant theoretical information on the subject, a completely new teaching methodology and, in addition, a practical stay in a reference center in the sector.

In this way, students will acquire the necessary skills to carry out external communication actions to build beneficial relationships with customers, promote the values and image of the company, promote awareness of its products and services, and create positive opinions in the market. In short, to be more competitive.

For all these reasons, studying this Hybrid professional master’s degree becomes a golden opportunity not only to improve the skills of professionals, but also to demonstrate them through a degree that focuses on practice. Thus, the student will already have access to the labor market with the experience that will provide the intensive 3-week stay in a company of the sector, which will be an added value to the student's curriculum in the labor market.

But, in addition, as for the theoretical studies, these have the advantage of being taken in a 100% online format, so it will be the student themself who decides from where and when to study. To do so, the student only needs to have a computer or mobile device with an Internet connection. This advantage makes this Hybrid professional master’s degree one of the most competitive in the current market, offering the opportunity to study it completely online, but also with the added value of being able to demonstrate what you have learned with a real work team, in a leading company in the sector.

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”

This Hybrid professional master’s degree in Advertising and Public Relations contains the most complete and up-to-date program on the market. The most important features include:

100 practical cases presented by experts in Advertising and Public Relations
The graphic, schematic and practical contents with which they are conceived, gather specific information on those disciplines that are essential for professional practice
Comprehensive plans of systematized action in the field of journalism and communication
Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
Practical guides for the use of the main Advertising and Public Relations tools
Its special emphasis on the most innovative methodologies for the application of leadership techniques in business
All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection
In addition, you will be able to complete an internship in one of the best photography companies in the sector

A theoretical and practical program that will allow you to rediscover your passion for Advertising and Public Relations"

This program, of a hybrid professionalizing modality, is aimed at the updating of journalism and communication professionals who require a high level of qualifications. The contents are based on the latest technical evidence, and oriented in a didactic way to integrate theoretical knowledge into practice, and the theoretical-practical elements will facilitate the updating of knowledge and will allow for decision making in the real world of public relations.

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the Journalism professional to acquire a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

This Hybrid professional master’s degree will help you to be more creative and design those advertising actions that will be remembered for years to come"

Learn how to analyze advertising campaigns and make a difference with your proposals"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Hybrid Master's Degree in Advertising and Public Relations.

Advertising is the most visible commercial communication technique and consists of the creation and dissemination of advertisements and advertising campaigns through paid media: television, radio, press, Internet, social networks, among other channels. Advertising seeks to persuade, convince and seduce the public through the creation of messages, images and sensations that generate emotional impact and remain in the minds of consumers to encourage the purchase or use of the advertised products or services. On the other hand, public relations seeks to create and maintain a positive image of an organization or individual. This discipline focuses on reputation management, the creation of corporate identity, transparent and fluid communication with various audiences, crisis management, event organization and the implementation of social responsibility activities.

Both disciplines work together to achieve coherent and effective communication in the promotion of a brand, product or service. Advertising aims primarily to reach a broad audience and persuade a purchasing decision, while public relations seeks to establish a two-way dialogue with target audiences, build trust and credibility, and foster a lasting relationship with them.

Develop your skills in Advertising and Public Relations.

At TECH Global University we have this Hybrid Master's Degree designed for the development of technical and practical skills for research and innovation in this area. It is a graduate program that focuses on training professionals and students in the field of advertising and public relations. This program is designed to provide comprehensive training in these areas, including theoretical, practical and commercial aspects.

The program is divided into a theoretical part and a practical part. The theoretical part is conducted online, through a distance learning system, and focuses on acquiring theoretical knowledge about advertising and public relations, including strategic planning, creativity, advertising campaign management, communication and branding. The practical part takes place in face-to-face environments, where students will be able to apply the acquired knowledge and develop practical skills in advertising and public relations.