If you want your garments to be among the best sellers of the season, you just have to specialize in the main marketing strategies” 

The structure of a fashion collection involves hard work to harmonize a whole ecosystem of garments and accessories guided by a transcendental concept that is in line with both the brand and current times. However, it is also important to pay close attention to the marketing process, which is what will ultimately determine whether a collection is a success or a failure. It will be of little use whether the new products of a certain brand get very positive reviews if these do not translate into sales.

In this course, the global vision of a collection will be projected, delving into the creation of Moodboards and the ability to generate ideas and present them to the public in an attractive and coherent way, promoting the development of strategic alliances to achieve company objectives.  

To gain all this specialized knowledge in the field, the syllabus includes eco-design and event customization that will have a remarkable international impact in the post-pandemic era, and the dissemination and marketing of the collection through fairs and global mobile catwalks.  

A comprehensive study plan that also has the advantage of being offered in a 100% online format, which allows students to self-manage their own study time, choosing the schedule that best suits them according to their own interests and needs.  

The catwalks in London, Paris and New York are waiting to receive your collections” 

The postgraduate certificate in Collection Marketing contains the most complete and up-to-date academic program on the market. Its most notable features are:

• Practical cases presented by experts in fashion  
• The graphic, schematic, and practical contents with which they are created provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Special emphasis is placed on innovative methodologies in fashion collection marketing 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

By enrolling in this Postgraduate Certificate, you will gain access to a multitude of theoretical and practical resources that will be essential to further your professional growth” 

Its teaching staff includes professionals from the fashion industry, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Creating a Moodboard will help you quickly visualize your collection"

Create a collection in tune with current times and gain great public reception"

The main objective of this postgraduate certificate in Collection Marketing is to offer students a first-class academic experience through which they will develop the necessary skills to project an adequate image of their brand, which will favor sales and, therefore, market growth. Students will be able to present their designs effectively, making them stand out in an increasingly competitive sector. 

Projecting the right image of your brand will be fundamental to achieve a larger number of sales”

General Objectives

• Develop virtual skills for the new fashion environment, managing current codes and fostering a creative and artistic spirit 
• Elaborate a professional design project with global impact capacity based on new opportunities 
• Design while being aware of the use of materials thanks to a deep knowledge in the use of fabrics 
• Face changes with agility and flexibility through an interdisciplinary perspective  
• Materialize the connection between the imaginary world and the real world 

Specific Objectives

• Project an appropriate image of the brand or collection 
• Present collections to the public in an attractive and coherent manner 
• Know how to coordinate fashion events and promote the use of sustainable garments

Commit to sustainable fashion as an essential part of the sector's future”