The names of the most legendary video games are remembered for decades. You will have the ability to generate that impact thanks to the content of this postgraduate diploma"

In the creative sector, specifically in the video game industry, the branding and communication of a product is one of the most fundamental of all. The games with the most punch and potential have names that appeal to all audiences, such as Fortnite or Minecraft.  

The intention of this TECH degree is to provide its students with the most powerful and current methodologies and communication tools, so that they can develop their full potential in an industry as creative as the video game industry. 

Thus, in an intensive way, the concept of branding and its main strategies are reviewed during the teaching, defining all the steps that must be taken to unify all the ideas and concepts of the videogame in a powerful and attractive product. Communication is an intrinsic part of this process of connecting with the audience, so strategic techniques and tailored planning will also be addressed to understand how best to generate a positive impact on the audience. 

This complete TECH degree also has the advantage of being taught completely online, so the student can download all the teaching material from any device with internet access. Thus, there are no fixed schedules or classes that limit the student's own personal or professional responsibilities.  

Your video game presentation campaigns will be remembered thanks to a detailed study of the audience that you will learn in this postgraduate diploma"

This postgraduate diploma in Communication and Branding in Creative Industries contains the most complete and up to date educational program on the market. The most important features of the program include: 

• The development of case studies presented by experts in the management of creative companies
• The graphic, schematic and eminently practical contents of the book provide practical information on those disciplines that are essential for professional practice
• Practical exercises where self assessment can be used to improve learning
• Special emphasis on innovative methodologies in communication and branding in creative companies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Age of Empires, Pokémon, God of War, among others. They are all names etched in the memory of players around the world. Will you be the next to add to that list?"

The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.  

This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

With the right communication and a good marketing campaign you are guaranteed the success of any title you work on"

TECH gives you the greatest possible comfort and flexibility so that you can adapt the didactic content to your own pace and not the other way around"

This postgraduate diploma in Communication and Branding in Creative Industries aims to provide students with a set of tools and methodologies with which to approach, in a practical way, video game presentation campaigns, as well as to accept the challenge of giving a complete brand image to the title under development. To this end, it ensures that a series of predefined objectives are met, which the teaching staff must take into account when developing all the teaching materials available.  

TECH ensures that its teachings are of the highest possible quality and rigor so you are guaranteed that, by studying this postgraduate diploma, you will become a true expert in video game communication"

General Objectives

• Offer useful knowledge for the specialization of students, providing them with skills for the development and application of original ideas in their personal and professional work
• Understand how creativity and innovation have become the drivers of the economy
• Problem solving novel environments and in interdisciplinary contexts in the field of creativity management
• Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
• Acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
• Gain knowledge to manage companies and organizations in the new context of creative industries
• Organize and plan tasks with the use of available resources in order to face them in precise time frames
• Use new information and communication technologies as tools for training and exchange of experiences in the field of study
• Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
• Acquire market research skills, strategic vision, digital and co-creation methodologies 

Specific Objectives

Module 1. New Creative Industries 

• Gain knowledge of the new creative industries
• In depth knowledge of the weight of the creative industries at the economic level
• Study visual and performing arts in depth
• Obtain an in depth knowledge of the historical, natural and cultural heritage

Module 2. Creative Branding: Communication and Management of Creative Brands 

• Understand the process of brand creation and evolution
• Know how the graphic identity of the brand should be created
• Know the main techniques and tools of communication
• Be able to perform the company briefing

Module 3. New Digital Marketing Strategies 

• Apply digital marketing tools, taking into account the target audience of the messages
• Perform web analytics that provide information to the company to direct its advertising strategy
• Using social networks as marketing and advertising tools
• Apply Inbound Marketing tools

With your skill and creativity to generate good ideas, you just need to know how to transform them into valuable assets for communication campaigns within the video game industry"