Do you want to expand your knowledge in the Management of Corporate Associations? You will have access to 10 additional Masterclasses, taught by a famous international professor in this interesting field"

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.      

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The MBA in Sports Entities Management is a tailor-made program that is taught 100% online so that you can choose the time and place that best suits your availability, schedule, and interests. A program that takes place over 12 months and is intended to be a unique and stimulating experience that lays the foundation for your success as a project manager. 

Our syllabus has been designed to meet quality criteria and students’ educational needs" 

Syllabus

This MBA in Sports Entities Management from TECH Global University is an intensive program that prepares you to face challenges and business decisions in the sports environment. Its content is designed to promote the development of managerial skills that enable more rigorous decision making in uncertain environments.

Over the course of 1,500 hours, you will analyze a plethora of practical cases through individual work, achieving profound insights that will be very useful for your daily work. It is, therefore, an authentic immersion in real business situations. 

This Executive Master's Degree deals with different areas of the sports industry in depth and is designed to provide managers with an understanding of Sports Entities Management from a strategic, international and innovative perspective. 

It is a plan designed for students, focused on their professional development and preparing them to achieve excellence in the field of business management and administration. A program that understands students’ needs and those of their company, with innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations in a creative and efficient way. 

This program takes place over 12 months and is divided into 10 modules: 

Module 1. Introduction to Sports Law and Management
Module 2. Organizational Structure of International Sports 
Module 3. Strategic Planning in Sport Organizations
Module 4. Financial Management and Taxation in Sports 
Module 5. Marketing and Communication in Sports 
Module 6. Organization of Sports Events
Module 7. New Trends in Sports: Big Data & Esports
Module 8. Leadership and People Management in Sports
Module 9. Leadership, Ethics and Corporate Social Responsibility 
Module 10. People and Talent Management
Module 11. Economic-Financial Management
Module 12. Commercial Management and Strategic Marketing 
Module 13. Executive Management

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. Over the course of the 12 months, the student will be able to access all the contents of this program at any time, allowing them to self manage their study time.  

Module 1. Introduction to Sports Law and Management 

1.1 The Sports Environment 

1.1.1. Historical Background of Sports Law 

1.2. Regulations regarding Sports Facilities 
1.3. Management and Legal Aspects derived from the Organization of Sports Events: Civil and Criminal Liability 
1.4. Retransmission of Sports Events. Legal Aspects 
1.5. Sports Contracts: Outline of the Sports Contractual Structure 
1.6. Sports Intermediation 
1.7 Governance in Sports Entities 

Module 2. Organizational Structure of International Sports 

2.1. Sport Clubs and Sport Corporations 
2.2. Federations 
2.3. Leagues 
2.4. Superior Council of Sports 
2.5. International Sport Organization 
2.6. Sport in the European Union 
2.7. Other Organizations Outside the Federative Pyramid: Examples in Basketball and Paddle 
2.8. Formulas for Conflict Resolution at the International Level 

Module 3. Strategic Planning in Sport Organizations  

3.1. Introduction to Strategic Planning and Analysis in Professional Sport
3.2. Purchase and Sale of Sports Entities
3.3. Soccer Club Management
3.4. Structure and Sports Planning
3.5. Business Development and Operation of Stadiums
3.6. Brand Development and Commercial Rights
3.7. TV Rights
3.8. Internationalization of Sports Entities
3.9. Holding Companies and Investment Funds
3.10. Practical Business Models

Module 4. Financial Management and Taxation in Sports 

4.1. Introduction to Sports Finance
4.2. Interpretation of Financial Reports
4.3. The General Accounting Plan (GAAP) of Sports Entities. Balance Sheet Structure
4.4. Intangible Assets and their Appraisal
4.5. Income Statement Structure
4.6. Budget Production and Control. Income Sources and Regulation
4.7. Investment and Financing Mechanisms in Sports. Sponsorship, Patronage and Other Figures
4.8. Investment Projects Appraisal. Elaboration and Possible Structure of a Feasibility Plan
4.9. An Approach to Tax and Estate Planning for Athletes
4.10. An Approach to Taxation of Sports Entities

Module 5. Marketing and Communication in Sports 

5.1. Introduction to Sports Marketing
5.2. Marketing Plan
5.3. Sports Sponsorship
5.4. Communication in Sport
5.5. Digital Marketing and Sports
5.6. Specialization in Women Sports
5.7. Sports Marketing and Other Areas

Module 6. Organization of Sports Events  

6.1.  Introduction to Sports Events 
6.2.  Origin and History of Sports Events 
6.3.  Management of Sports Events 
6.4.  Planning as a Success Factor 
6.5.  General Plan of the Sports Event 
6.6.  Forms of Income 
6.7.  Sponsorships 
6.8.  Communication 
6.9.  Sports Tourism and Local Promotion 
6.10.  Success Stories of Sports Events 

Module 7. New Trends in Sports: Big Data & Esports 

7.1. Introduction to the Use of Big Data in Sport. Current Links and Scenarios
7.2. Data Analysis Methodology. Phases and Strategies
7.3. Open Data Providers and Sources
7.4. Payment Data Providers and Sources
7.5. Reports and Infographics: Vital Importance of the Sample
7.6. Data Processing Tools
7.7. Communication Applied to Big Data. In Search of the Excellence of the Material and its Sample
7.8. Introduction to e-Sports
7.9. e-Sports Management
7.10. Legal and Regulatory Aspects of e-Sports

Module 8. Leadership and People Management in Sports  

8.1. Leadership Styles
8.2. Managerial Skills
8.3. Entrepreneurship
8.4. HR and Talent Management
8.5. Team Management
8.6. Coaching Applied in Sports
8.7. Negotiation
8.8. Conflict Resolution
8.9. Communicative Skills
8.10. Pressure Management

Module 9. Leadership, Ethics and Corporate Social Responsibility 

9.1. Globalization and Governance

9.1.1. Governance and Corporate Governance
9.1.2. Fundamentals of Corporate Governance in Companies
9.1.3. The Role of the Board of Directors in the Framework of Corporate Governance

9.2. Cross-Cultural Management

9.2.1. Concept of Cross-Cultural Management
9.2.2. Contributions to the Knowledge of National Cultures
9.2.3. Diversity Management

9.3. Business Ethics

9.3.1. Ethics and Morality
9.3.2. Business Ethics
9.3.3. Leadership and ethics in companies

9.4. Sustainability

9.4.1. Sustainability and Sustainable Development
9.4.2. The 2030 Agenda
9.4.3. Sustainable Companies

9.5. Corporate Social Responsibility

9.5.1. International Dimensions of Corporate Social Responsibility
9.5.2. Implementing Corporate Social Responsibility
9.5.3. The Impact and Measurement of Corporate Social Responsibility

9.6. Responsible Management Systems and Tools

9.6.1. CSR: Corporate Social Responsibility
9.6.2. Essential Aspects for Implementing a Responsible Management Strategy
9.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System
9.6.4. CSR Tools and Standards

9.7. Multinationals and Human Rights

9.7.1. Globalization, Multinational Companies and Human Rights
9.7.2. Multinational Companies and International Law
9.7.3. Legal Tools for Multinationals on Human Rights

9.8. Legal Environment and Corporate Governance

9.8.1. International Rules on Importation and Exportation
9.8.2. Intellectual and Industrial Property
9.8.3. International Labor Law

Module 10. People and Talent Management 

10.1. Human Resources Management by Competencies

10.1.1. Potential Analysis
10.1.2. Remuneration Policy
10.1.3. Career/Succession Planning

10.2. Performance Evaluation and Performance Management

10.2.1. Performance Management
10.2.2. Compliance Management: Objectives and Process

10.3. Innovation in Talent and People Management

10.3.1. Strategic Talent Management Models
10.3.2.  Talent Identification, Training and Development
10.3.3. Loyalty and Retention
10.3.4. Proactivity and Innovation

10.4. Motivation

10.4.1. The Nature of Motivation
10.4.2. Expectations Theory
10.4.3. Needs Theory
10.4.4. Motivation and Financial Compensation

10.5. Developing High Performance Teams

10.5.1. High-Performance Teams: Self-Managed Teams
10.5.2. Methodologies for Managing High-Performance Self-Managed Teams

10.6. Change Management

10.6.1. Change Management
10.6.2. Type of Change Management Processes
10.6.3. Stages or Phases in Change Management

10.7. Executive Communication

10.7.1. Internal and External Communication in the Business Environment
10.7.2. Communication Departments
10.7.3. The Person in Charge of Communication in the Company. The Profile of the Dircom

10.8. Productivity, Attraction, Retention and Activation of Talent

10.8.1. Productivity
10.8.2. Talent Attraction and Retention Levers

Module 11. Economic-Financial Management 

11.1. Economic Environment

11.1.1. Macroeconomic Environment and the National Financial System
11.1.2. Financial Institutions
11.1.3. Financial Markets
11.1.4. Financial Assets
11.1.5. Other Financial Sector Entities

11.2. Executive Accounting

11.2.1. Basic Concepts
11.2.2. The Company's Assets
11.2.3. Company's Liabilities
11.2.4. The Net Worth of the Company
11.2.5. The Profit and Loss Statement

11.3. Information Systems and Business Intelligence

11.3.1. Fundamentals and Classification
11.3.2. Phases and Methods of Cost Allocation
11.3.3. Choice of Cost Center and Impact

11.4. Financial Management

11.4.1. The Company's Financial Decision
11.4.2. Financial Department
11.4.3. Cash Surplus
11.4.4. Risks Associated with Financial Management
11.4.5. Financial Risk Management

11.5. Financial Planning

11.5.1. Definition of Financial Planning
11.5.2. Actions to be Taken in Financial Planning
11.5.3. Creation and Establishment of Business Strategy
11.5.4. The Cash Flow Table
11.5.5. The Working Capital Table

11.6. Corporate Financial Strategy

11.6.1. Corporate Strategy and Sources of Financing
11.6.2. Financial Products for Corporate Financing

11.7. Strategic Financing

11.7.1. Self-Financing
11.7.2. Equity Capital Growth
11.7.3. Hybrid Resources
11.7.4. Financing through Intermediaries

11.8. Financial Analysis and Planning

11.8.1.  Balance Sheet Analysis
11.8.2. Profit and Loss Statement Analysis
11.8.3. Profitability Analysis

11.9. Analyzing and Solving Cases/Problems

11.9.1. Financial Information of Industria de Diseño y Textil, S.A. (INDITEX)

Module 12. Commercial Management and Strategic Marketing 

12.1. Commercial Management

12.1.1. Conceptual Framework of Commercial Management
12.1.2. Commercial Strategy and Planning
12.1.3. The role of Sales Managers

12.2. Strategic Marketing Management

12.2.1. The Concept of Strategic Marketing
12.2.2. Concept of Strategic Marketing Planning
12.2.3. Stages in the Process of Strategic Marketing Planning

12.3. Managing Digital Campaigns

12.3.1.  What is a Digital Advertising Campaign?
12.3.2. Steps to Launching an Online Marketing Campaign
12.3.3. Mistakes in Digital Advertising Campaigns

12.4. Sales Strategy

12.4.1.  Sales Strategy
12.4.2. Sales Methods

12.5. Corporate Communication

12.5.1. Concept
12.5.2. Importance of Communication in an Organization
12.5.3. Type of Communication in the Organization
12.5.4. Functions of Communication in the Organization
12.5.5. Elements of Communication
12.5.6. Communication Problems
12.5.7. Communication Scenarios

12.6. Digital Communication and Reputation

12.6.1. Online Reputation
12.6.2. How to Measure Digital Reputation?
12.6.3. Online Reputation Tools
12.6.4. Online Reputation Reporting
12.6.5. Online Branding

Module 13. Executive Management 

13.1. General Management

13.1.1. The Concept of General Management
13.1.2. The Role of the CEO
13.1.3. The CEO and their Responsibilities
13.1.4. Transforming the Work of Management

13.2. Manager Functions: Organizational Culture and Approaches

13.2.1. Manager Functions: Organizational Culture and Approaches

13.3. Operations Management

13.3.1.  The Importance of Management
13.3.2. The Value Chain
13.3.3. Quality Management

13.4. Public Speaking and Spokesperson Training

13.4.1. Interpersonal Communication
13.4.2. Communication Skills and Influence
13.4.3. Communication Barriers

13.5. Personal and Organizational Communication Tools

13.5.1. Interpersonal Communication
13.5.2. Interpersonal Communication Tools
13.5.3.  Communication in the Organization
13.5.4. Tools in the Organization

13.6. Communication in Crisis Situations

13.6.1. Crisis
13.6.2. Stages of a Crisis
13.6.3. Messages: Contents and Timing

13.7. Preparation of a Crisis Plan

13.7.1. Analysis of Potential Problems
13.7.2. Planning
13.7.3. Personnel Adaptation

13.8. Emotional Intelligence

13.8.1. Emotional Intelligence and Communication
13.8.2.  Assertiveness, Empathy, and Active Listening
13.8.3. Self-Esteem and Emotional Communication

13.9. Personal Branding

13.9.1. Strategies for Personal Brand Development
13.9.2. Personal Branding Laws
13.9.3. Tools for Creating Personal Brands

A unique, key, and decisive experience to boost your professional development and make the definitive leap”