Syllabus

The Postgraduate certificate in Advertisement Creation is a program that is especially focused on specific aspects related to the benefits of knowing the target and the analysis of target audience data. In that sense, this academic program is geared towards a theoretical-practical pillar, accompanied by extensive experience and great knowledge of a highly qualified faculty in the field of advertising.  

An expertly designed syllabus and first-rate teaching materials are the key to a successful professional career”

Syllabus

This Postgraduate certificate is composed of 150 classroom hours, where TECH will guide the alumni to the top of their professional career through an through elite teaching, excellence and efficiency. In this way, students will reach the most important positions in the advertising and business sector, solidly facing the challenges imposed by the work environment. Therefore, this program provides much knowledge related to insight in advertising. 

The teaching staff has created an exclusive syllabus consisting of 1 module, with the aim of expanding students' knowledge regarding the development of actions and initiatives that improve creative results, in collaboration with the rest of the actors involved in its conception.  

On the other hand, the students of this program will be able to incorporate detailed knowledge on how creative advertising thinking works and its strategic importance. In this way, graduates will obtain first level skills related to digital advertising. 

In this sense, with this program, TECH provides the most recent developments in Advertisement Creation. For this reason, it focuses on excellence and comfort, being a qualification that has great flexibility as it only requires an electronic device with Internet access and thus easily access the virtual platform from anywhere, 24 hours a day.   

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module. 

Module 1. How to create ads 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertisement Creation completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. How to Create Ads 

1.1. How an Advertising Creative Thinks 

1.1.1. How He Thinks in a Natural Way 
1.1.2. How He Thinks Professionally 
1.1.3. Conclusions  

1.2. The Strategic Importance of the Target 

1.2.1. The Essential Motivation 
1.2.2. Benefits of Knowing the Target  
1.2.3. How to Analyze Target Audience Data 
1.2.4. Insight in Advertising 

1.3. How to Structure the Message 

1.3.1. Communication Axis 
1.3.2. Concept of Communication 
1.3.3. Transmission Scheme

1.4. Where to Create in Communication 

1.4.1. The Name 
1.4.2. | Certificate 
1.4.3. The Spot 
1.4.4. The Radio Spot  
1.4.5. Outdoor Advertising  
1.4.6. Others 

1.5. Art Direction 

1.5.1. How Many Elements  
1.5.2. Size Hierarchy 
1.5.3. Copy?  
1.5.4. Cost Savings 
1.5.5. The Brand's Style 
1.5.6. Obviousness 
1.5.7. If It Does Not Contribute..

1.6. Creative Techniques 

1.6.1. The Keys to Advertising 
1.6.2. Advertising Genres and Styles 
1.6.3. Conclusions  

1.7. How to Create Advertising 

1.7.1. How to Get Free Publicity 
1.7.2. How to Get a Brand in the News 
1.7.3. Conclusions  

1.8. Digital Creativity  

1.8.1. Digital Creativity 
1.8.2. Digital Advertising 
1.8.3. Conclusions

1.9. How to Create Creative Ads  

1.9.1. A Striking Visual Concept 
1.9.2. A Text that Excites 
1.9.3. Surprise 
1.9.4. Types of Creativity 
1.9.5. Test and Optimize

1.10. The Future of Creative Research 

1.10.1. Artificial Intelligence 
1.10.2. Virtual Reality and Augmented Reality 
1.10.3. Online Collaboration 
1.10.4. Data-driven Research 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”

Teaching Objectives

With this university program, the professional will be able to obtain the most current updates on how to obtain free advertising within the area of Ad Creation. In this sense, TECH will offer the graduate different technological and technical resources that will contribute to learning about how to structure the message and communication concept. In this way, at the end of this program, students will have expanded their knowledge related to the strategic importance of the target.  

TECH's main objective is you, guaranteeing you the success in the development with the completion of the program and the use of all the content it includes”

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Advertisement Creation will enable the student to:

  1. Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
  2. Examine the best conditions to stimulate creativity 
  3. Stimulate the generation of innovative ideas 
  4. Detail how the advertising creative thinking software works 
  5. Explain how creative thinking in advertising works and its strategic importance
  6. Detailed analysis of the target audience and the use of  insight in advertising 
  7. Understand how the advertising message is structured 
  8. Address key concepts in brand building 
  9. Know the logical steps in brand building 
  10. Detect the differences between the  claim  and the slogan 
  11. Explain what branded content  is and its similarities with traditional advertising 
  12. Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment 
  13. Obtain a complete view of how creativity adapts to each of the social media   
  14. Learn how to plan political campaigns 

Postgraduate Certificate in Advertisement Creation

Dive into the exciting world of ""Ad Creation"" with TECH Global University's exclusive program. Discover how to bring creative ideas to life and develop ad campaigns that stand out in a saturated marketplace. This program offers you the opportunity to hone your skills in creating persuasive messages that captivate audiences. At TECH Global University, we recognize the importance of adapting to the demands of the digital era. Therefore, we present this Postgraduate Certificate in online mode, allowing you to access updated knowledge from anywhere in the world. The flexibility of studying online gives you the freedom to adjust your learning schedule according to your personal and professional commitments.

Enroll in the best university in the world and get quality education

Why choose the Postgraduate Certificate in Advertisement Creation? This program is designed to enhance your creativity and skills in creating effective advertising messages. Through practical approaches and case studies, you will immerse yourself in the process of conceptualizing, designing and executing advertising campaigns that make an impact and generate results. Our online Postgraduate Certificate allows you to explore the latest trends in advertising and access cutting-edge digital resources. In addition, you will have the opportunity to interact with leading professionals in the industry and build a global network of contacts that will enhance your professional development. By the end of the Postgraduate Certificate, you will not only have acquired practical skills, but you will also have created a portfolio of impactful ads that you can showcase to future employers or clients. Prepare yourself to stand out in a competitive market and become a highly sought-after professional in the advertising field. Join us in TECH Global University's Postgraduate Certificate in Advertisement Creation and discover how to transform your creativity into ads that leave an impact on the audience. Break barriers, broaden your horizons and elevate your career in the exciting world of advertising.