Today's society demands managers with a profile that is much more in line with new trends and that stands out for having technological knowledge, practicing active listening with their workers and being self-critical of their work” 

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Advanced master’s degree in Senior IT Management is a program designed to cater for professionals and is taught in a 100% online format so they can choose the time and place that best suits their availability, schedule and interests.

A program that takes place over 24 months and is intended to be a unique and stimulating experience that lays the foundation for your success as managers and entrepreneurs. 

We present the best academic program on the current scene” 

Syllabus

This TECH Global University Advanced master’s degree in Senior IT Management is an intense program that prepares you to face challenges and business decisions both on a national and international level. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Over the course of 3,000 hours, you will analyze a multitude of practical cases through individual work, achieving a deep learning that will be very useful for your daily work. It is, therefore, an authentic immersion in real business situations. 

This Advanced master’s degree in Senior IT Management deals in depth with the main areas of a company, and it is designed for managers to understand information technology management from a strategic, international and innovative perspective. 

A plan designed for students, focused on professional improvement, that also prepares them to achieve excellence in the field of business management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional teaching staff, which will give you the skills to solve critical situations in a creative and efficient way. 

This Advanced master’s degree takes place over 24 months and is divided into 18 modules: 

Module 1. Leadership, Ethics, and CSR
Module 2. Strategic Direction and Executive Management
Module 3. People and Talent Management
Module 4. Economic and Financial Management
Module 5. Operations and Logistics Management 
Module 6. Information Systems Management 
Module 7. Commercial Management, Marketing and Corporate Communications 
Module 8. Innovation and Project Management
Module 9. Talent Management and Management Skills
Module 10. Technology Management
Module 11. Strategic Planning and IT Project Management
Module 12. Innovation Management
Module 13. Information Security Systems
Module 14. New Digital Trends
Module 15. Digital Business Strategy
Module 16. Social Media and Community Management
Module 17. Data Science and Big Data
Module 18. Web Design, Usability and User Experience

Where, When and How is it Taught?

TECH offers the possibility of developing this Advanced master’s degree in Senior IT Management completely online. Over the course of 24 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Leadership, Ethics, and CSR

1.1. Globalization and Governance 

1.1.1. Globalization and Trends: Market Internationalization 
1.1.2. Economic Environment and Corporate Governance 
1.1.3. Accountability 

1.2. Leadership

1.2.1. Intercultural Environment 
1.2.2. Leadership and Business Management 
1.2.3. Management Roles and Responsibilities 

1.3. Business Ethics 

1.3.1. Ethics and Integrity 
1.3.2. Ethical Behavior in Companies 
1.3.3. Deontology, Ethics Codes and Codes of Conduct 
1.3.4. Fraud and Corruption Prevention 

1.4. Sustainability 

1.4.1. Business and Sustainable Development 
1.4.2. Social, Environmental, and Economic Impact 
1.4.3. The 2030 Agenda and SDGs 

1.5. Corporate Social Responsibility 

1.5.1. Corporate Social Responsibility 
1.5.2. Roles and Responsibilities 
1.5.3. Implementing Corporate Social Responsibility

Module 2. Strategic Direction and Executive Management

2.1. Organizational Analysis and Design

2.1.1. Organizational Culture 
2.1.2. Organizational Analysis 
2.1.3. Designing Organizational Structures 

2.2. Corporate Strategy 

2.2.1. Corporate Level Strategy 
2.2.2. Types of Corporate Level Strategies 
2.2.3. Determining Corporate Strategy 
2.2.4. Corporate Strategy and Reputation/Image 

2.3. Strategic Planning and Strategy Formulation

2.3.1. Strategic Thinking 
2.3.2. Strategic Planning and Formulation 
2.3.3. Sustainability and Corporate Strategy

2.4. Strategy Models and Patterns

2.4.1. Wealth, Value, and Return on Investments 
2.4.2. Corporate Strategy: Methodologies 
2.4.3. Growing and Consolidating the Corporate Strategy

2.5. Strategic Management

2.5.1. Strategic Mission, Vision, and Values 
2.5.2. The Balanced Scorecard 
2.5.3. Analyzing, Monitoring, and Evaluating Corporate Strategies 
2.5.4. Strategic Management: Reporting 

2.6. Implementing and Executing Strategy

2.6.1. Strategic Implementation: Objectives, Actions and Impact 
2.6.2. Strategic Alignment and Supervision 
2.6.3. Continuous Improvement Approach 

2.7. Executive Management

2.7.1. Integrating Functional Strategies into Global Business Strategies 
2.7.2. Management Policy and Processes 
2.7.3. Knowledge Management 

2.8. Analyzing and Solving Cases/Problems 

2.8.1. Problem Solving Methodology 
2.8.2. Case Method 
2.8.3. Positioning and Decision Making

Module 3. People and Talent Management

3.1. Organizational Behavior

3.1.1. Organizational Theory 
3.1.2. Key Factors for Change in Organizations 
3.1.3. Corporate Strategies, Types, and Knowledge Management 

3.2. Strategic People Management

3.2.1. Job Design, Recruitment and Selection 
3.2.2. Human Resources Strategic Plan: Design and Implementation 
3.2.3. Job Analysis: Design and Selecting People 
3.2.4. Training and Professional Development 

3.3. Management and Leadership Development

3.3.1. Management Skills: 21st Century Skills and Abilities 
3.3.2. Non-Managerial Skills 
3.3.3. Skills and Abilities Map 
3.3.4. Leadership and People Management 

3.4. Change Management

3.4.1. Performance Analysis 
3.4.2. Strategic Approach 
3.4.3. Change Management: Key Factors, Process Design and Management 
3.4.4. Continuous Improvement Approach 

3.5. Negotiation and Conflict Management 

3.5.1. Negotiation Objectives: Differentiating Elements 
3.5.2. Effective Negotiation Techniques 
3.5.3. Conflicts: Factors and Types 
3.5.4. Efficient Conflict Management: Negotiation and Communication

3.6. Executive Communication

3.6.1. Performance Analysis 
3.6.2. Leading Change. Resistance to Change 
3.6.3. Managing Change Processes 
3.6.4. Managing Multicultural Teams 

3.7. Team Management and People Performance

3.7.1. Multicultural and Multidisciplinary Environments 
3.7.2. Team and People Management 
3.7.3. Coaching and People Performance 
3.7.4. Management Meetings: Planning and Time Management 

3.8. Knowledge and Talent Management

3.8.1. Identifying Knowledge and Talent in Organizations   
3.8.2. Corporate Knowledge and Talent Management Models  
3.8.3. Creativity and Innovation

Module 4. Economic and Financial Management

4.1. Economic Environment

4.1.1. Organizational Theory  
4.1.2. Key Factors for Change in Organizations  
4.1.3. Corporate Strategies, Types, and Knowledge Management

4.2. Executive Accounting

4.2.1. International Accounting Framework 
4.2.2. Introduction to Accounting Cycles 
4.2.3. Company Financial Statements 
4.2.4. Analysis of Financial Statements: Decision-Making 

4.3. Budget and Management Control

4.3.1. Budgetary Planning  
4.3.2. Management Control: Design and Objectives  
4.3.3. Supervision and Reporting 

4.4. Corporate Tax Responsibility

4.4.1. Corporate Tax Responsibility 
4.4.2. Tax Procedure: A Case-Country Approach 

4.5. Corporate Control Systems

4.5.1. Types of Control  
4.5.2. Regulatory Compliance
4.5.3. Internal Auditing
4.5.4. External Auditing

4.6. Financial Management

4.6.1. Introduction to Financial Management 
4.6.2. Financial Management and Corporate Strategy 
4.6.3. Chief Financial Officer (CFO): Managerial Skills 

4.7. Financial Planning

4.7.1. Business Models and Financing Needs 
4.7.2. Financial Analysis Tools 
4.7.3. Short-Term Financial Planning 
4.7.4. Long-Term Financial Planning 

4.8. Corporate Financial Strategy

4.8.1. Corporate Financial Investments 
4.8.2. Strategic Growth: Types 

4.9. Macroeconomic Context

4.9.1. Macroeconomic Analysis  
4.9.2. Economic Indicators  
4.9.3. Economic Cycle 

4.10. Strategic Financing

4.10.1. Banking: Current Environment  
4.10.2. Risk Analysis and Management

4.11. Money and Capital Markets 

4.11.1. Fixed Income Market  
4.11.2. Equity Market  
4.11.3. Valuation of Companies 

4.12. Analyzing and Solving Cases/Problems

4.12.1. Problem Solving Methodology 
4.12.2. Case Method

Module 5. Operations and Logistics Management 

5.1. Operations Management

5.1.1. Define Operations Strategies
5.1.2. Supply Chain Planning and Control
5.1.3. Indicator Systems

5.2. Purchasing Management

5.2.1. Managing Stocks
5.2.2. Warehouse Management
5.2.3. Purchasing and Procurement Management

5.3. Supply Chain Management (I)

5.3.1. Operations Chain: Costs and Efficiency
5.3.2. Change in Demand Patterns
5.3.3. Change in Operations Strategy

5.4. Supply Chain Management (II) Implementation

5.4.1. Lean Manufacturing/Lean Thinking
5.4.2. Logistics Management
5.4.3. Purchasing

5.5. Logistical Processes

5.5.1. Organization and Management by Processes
5.5.2. Procurement, Production, Distribution
5.5.3. Quality, Quality Costs and Tools
5.5.4. After-Sales Service.

5.6. Logistics and Customers 

5.6.1. Demand Analysis and Forecasting
5.6.2. Sales Forecasting and Planning
5.6.3. Collaborative Planning, Forecasting and Replacement

5.7. International Logistics

5.7.1. Customs, Export and Import processes
5.7.2. Methods and Means of International Payment
5.7.3. International Logistics Platforms

5.8. Competing through Operations 

5.8.1. Innovation in Operations as a Competitive Advantage in the Company
5.8.2. Emerging Technologies and Sciences
5.8.3. Information Systems in Operations

Module 6. Information Systems Management 

6.1. Information Systems Management

6.1.1. Business Information Systems
6.1.2. Strategic Decisions 
6.1.3. The Role of the CIO 

6.2. Information Technology and Business Strategy 

6.2.1. Company and Industry Sector Analysis 
6.2.2. Online Business Models 
6.2.3. The Value of IT in a Company 

6.3. IS Strategic Planning  

6.3.1. The Process of Strategic Planning
6.3.2. Formulating IS Strategies
6.3.3. Strategy Implementation Plan 

6.4. Information Systems and Business Intelligence

6.4.1. CRM and Business Intelligence 
6.4.2. Business Intelligence Project Management 
6.4.3. Business Intelligence Architecture 

6.5. New ICT-Based Business Models

6.5.1. Technology-Based Business Models 
6.5.2. Innovation Abilities 
6.5.3. Redesigning Value Chain Processes 

6.6. E-Commerce

6.6.1. E-Commerce Strategic Plan 
6.6.2. Logistics Management and Customer Service in E-Commerce 
6.6.3. E-Commerce as an Opportunity for Internationalization 

6.7. E-Business Strategies

6.7.1. Strategies Using Social Media 
6.7.2. Optimizing Service Channels and Customer Support 
6.7.3. Digital Regulation 

6.8. Digital Business

6.8.1. Mobile E-Commerce 
6.8.2. Design and Usability 
6.8.3. E-Commerce Operations

Module 7. Commercial Management, Marketing and Corporate Communications 

7.1. Commercial Management 

7.1.1. Sales Management
7.1.2. Commercial Strategy
7.1.3. Sales and Negotiation Techniques
7.1.4. Management of Sales Teams

7.2. Marketing

7.2.1. Marketing and the Impact on the Company  
7.2.2. Basic Variables in Marketing  
7.2.3. Marketing Plans 

7.3. Strategic Marketing Management

7.3.1. Sources of Innovation 
7.3.2. Current Trends in Marketing  
7.3.3. Tools in Marketing  
7.3.4.  Marketing Strategy and Communication with Customers 

7.4. Digital Marketing Strategy 

7.4.1. Approach to Digital Marketing    
7.4.2. Digital Marketing Tools    
7.4.3. Inbound Marketing and the Evolution of Digital Marketing 

7.5. Sales and Communication Strategy

7.5.1. Positioning and Promotion  
7.5.2. Public Relations   
7.5.3. Sales and Communication Strategy

7.6. Corporate Communication

7.6.1. Internal and External Communication  
7.6.2. Communication Departments  
7.6.3. Communication Managers: Managerial Skills and Responsibilities

7.7. Corporate Communication Strategy

7.7.1. Corporate Communication Strategy    
7.7.2. Communication Plan  
7.7.3. Press Release/Clipping/Publicity Writing 

Module 8. Innovation and Project Management

8.1. Innovation

8.1.1. Macro Concept of Innovation  
8.1.2. Types of Innovation  
8.1.3. Continuous and Discontinuous Innovation  
8.1.4. Training and Innovation 

8.2. Innovation Strategy

8.2.1. Innovation and Corporate Strategy  
8.2.2. Global Innovation Project: Design and Management   
8.2.3. Innovation Workshops 

8.3. Business Model Design and Validation

8.3.1. The Methodology Lean Start-Up  
8.3.2. Innovative Business Initiative: Stages  
8.3.3. Financing Arrangements  
8.3.4. Model Tools: Empathy Map, Canvas Model, and Metrics  
8.3.5. Growth and Loyalty 

8.4. Project Management

8.4.1. Innovation Opportunities   
8.4.2. Feasibility Study and Proposal Specification  
8.4.3. Project Definition and Design  
8.4.4. Project Execution  
8.4.5. Project Closure

Module 9. Talent Management and Management Skills

9.1. Management Skills Development

9.1.1. Leadership 
9.1.2. Emotional Intelligence 
9.1.3. Organization: Areas, Processes and Projects 

9.2. Managing Talent as a Competitive Advantage

9.2.1. Keys for Positive Management 
9.2.2. Talents Maps in Organization 
9.2.3. Cost and Added Value 

9.3. Team Management

9.3.1. Developing High Performance Teams 
9.3.2. Persons’ Role in Groups 
9.3.3. Personal Factors and Motivation for Successful Work 
9.3.4. Integrating High Performance Teams 

9.4. Organizational Systems and Changes

9.4.1. The Transformation Process 
9.4.2. Anticipation and Action 
9.4.3. Organizational Learning 
9.4.4. Resistance to Change 

9.5. Management and Motivation

9.5.1. The Nature of Motivation 
9.5.2. Expectations Theory 
9.5.3. Needs Theory 
9.5.4. Motivation and Financial Compensation 

9.6. Innovation in Talent and People Management

9.6.1. Strategic Talent Management Models 
9.6.2. Talent Identification, Training and Development 
9.6.3. Loyalty and Retention 
9.6.4. Proactivity and Innovation

Module 10. Technology Management

10.1. Information Systems in Companies

10.1.1. The Evolution of the IT Model 
10.1.2. Organization and IT Departments 
10.1.3. Information Technology and Economic Environment 

10.2. Business IT Positioning

10.2.1. The Perception of Added Value to the Business 
10.2.2. Strategy Maturity Levels 
10.2.3. IT and Corporate Governance

10.3. Developing Management Skills

10.3.1. Managerial Functions and Roles 
10.3.2. The Role of a CIO in a Company 
10.3.3. IT Director: Vision and Mission 
10.3.4. E-Leadership and Holistic Innovation Management

10.4. Relational and Political Capabilities

10.4.1. Management Committees 
10.4.2. Influence 
10.4.3. Stakeholders 
10.4.4. Conflict Management

10.5. Corporate Strategy and Technology Strategy

10.5.1. Creating Value for Customers and Shareholders 
10.5.2. Strategic IS/IT Decisions 
10.5.3. Corporate Strategy vs. Technological and Digital Strategy 

10.6. Information Systems for Decision-Making

10.6.1. Business Intelligence 
10.6.2. Data Warehouse 
10.6.3. Balanced Scorecard (BSC)

Module 11. Strategic Planning and IT Project Management

11.1. Strategic Planning Processes

11.1.1. Plan Phases 
11.1.2. Conceptual Vision 
11.1.3. Organization of Work 

11.2. Business Strategy Comprehension

11.2.1. Information Needs 
11.2.2. Process Maps 
11.2.3. Business Aspirations or Priorities 

11.3. Current IS/IT Analysis

11.3.1. Resource Level and Expenditure/Investment Analysis 
11.3.2. Perceived Quality Analysis 
11.3.3. Application and Infrastructure Analysis 
11.3.4. Environment and Competitor Product Analysis 

11.4. Formulating Strategies

11.4.1. Plan Aspirations and Strategic Guidelines 
11.4.2. The Objective IS/IT Model 
11.4.3. Strategic Initiatives 
11.4.4. Plan Implications 

11.5. Implementation Plan

11.5.1. Implementation Approach 
11.5.2. Project Plans 

11.6. Information Systems Projects

11.6.1. Information Project Planning 
11.6.2. Project Monitoring and Completion 
11.6.3. Project Management Strategies 

11.7. Technology Resources Management

11.7.1. Technology on Offer 
11.7.2. Time and Cost Management 
11.7.3. Agile Project and Productivity Management 

11.8. Lean IT

11.8.1. Lean IT and Lean Thinking 
11.8.2. The Basic Principles of Lean Management 
11.8.3. Improvement and Problem-Solving Groups 
11.8.4. New Forms of Maintenance and Quality Management

Module 12. Innovation Management

12.1. Creative Thinking: Innovation

12.1.1. Innovation in Technology Companies 
12.1.2. Techniques to Promote Creativity 
12.1.3. Conceptual Processes for Innovative Ideas 

12.2. Process Engineering and Product Engineering

12.2.1. Innovation Strategies 
12.2.2. Open Innovation 
12.2.3. Innovative Organization and Culture 
12.2.4. Multi-Functional Teams 

12.3. Launch and Industrialization of New Products

12.3.1. Designing New Products 
12.3.2. Lean Design 
12.3.3. Industrializing New Products 
12.3.4. Manufacture and Assembly 

12.4. R&D&I Management Systems

12.4.1. Requirements of an R&D&I Management Systems 
12.4.2. Line of Action, Activity, Process and Procedure 
12.4.3. Recommended Framework for R&D&I Management 

12.5. R&D&I Audit and Certification

12.5.1. Basic Principles in R&D&I Audits 
12.5.2. R&D&I Audit Phases 
12.5.3. Certification in R&D&I 
12.5.4. R&D&I Management Systems Certification 

12.6. R&D&I Management Tools 

12.6.1. R&D&I Cause-Effect Diagram 
12.6.2. Weighted Selection for R&D&I 
12.6.3. Pareto Diagram for R&D&I 
12.6.4. R&D&I Priority Matrix 

12.7. Benchmarking Applied to R&D&I

12.7.1. Types of Benchmarking 
12.7.2. The Benchmarking Process in R&D&I 
12.7.3. Methodology Benchmarking Process Applied to R&D&I 
12.7.4. Advantages of Benchmarking 

12.8. Reengineering for the Radical Innovation of Company Business Processes

12.8.1. Origins and Evolution of Reengineering Processes 
12.8.2. Reengineering Objectives 
12.8.3. Correct Approach to Reengineering 

12.9. Direction and Management of R&D&I Projects

12.9.1. R&D&I Project Elements 
12.9.2. The Most Significant Stages in R&D&I Projects 
12.9.3. R&D&I Management Processes 

12.10. Project Quality Management in R&D&I

12.10.1. Quality Management Systems in R&D&I Projects 
12.10.2. Quality Plans in R&D&I Projects 
12.10.3. Quality Plan Content in R&D&I Projects

Module 13. Information Security Systems

13.1. Introduction to Information Security

13.1.1. Types of Attacks on Information Systems 
13.1.2. Measures to Guarantee Information Systems Security 
13.1.3. Risk, Safety and Contingency Plans 

13.2. Information Networks Security

13.2.1. Online Threats 
13.2.2. Computer Viruses 
13.2.3. Social Engineering 
13.2.4. Hackers 

13.3. Ethical Hacking

13.3.1. Legal Considerations 
13.3.2.  Vulnerability Scanning 
13.3.3. Useful Tools 

13.4. Designing and Managing Secure Networks and Risk Management

13.4.1. Server Operating Systems 
13.4.2. Network Configuration 
13.4.3. IT Governance, Risk Management and Regulatory Compliance

13.5. Implementing an ISMS According to ISO 27000 Standards

13.5.1. Information Security Management Systems and Benefits 
13.5.2. Information Security Management Standards 
13.5.3. Implementation Stages of an SGSI 

13.6. Industrial and Intellectual Property in the Field of Technology

13.6.1. Industrial Property 
13.6.2. Domain Brands and Names 
13.6.3. Intellectual Property 

13.7. Recruitment and the ICT Sector

13.7.1. Recruitment Management and Legal Aspects 
13.7.2. Main Contractual Figures Related to the IT Field 

13.8. Data Protection, Privacy and Intimacy

13.8.1. Data Protection in Spain 
13.8.2. Labor Relations, Privacy and the Right to Privacy 
13.8.3. Main Fundamental Rights Related to the IT Environment

Module 14. New Digital Trends

14.1. The Internet of Things

14.1.1. Visions and Challenges 
14.1.2. Key Technologies 
14.1.3. Pioneering Projects 

14.2. Gamification

14.2.1. Business Gamification Techniques 
14.2.2. Gamification Design Framework 
14.2.3. Operating Mechanisms and Motivation 
14.2.4. Benefits and Return on Investment 

14.3. Big Data

14.3.1. Sectoral Application 
14.3.2. Business Models 
14.3.3. New Professions 

14.4. Artificial Intelligence

14.4.1. Methodological Aspects in Artificial Intelligence 
14.4.2. Heuristic Search 
14.4.3. Rule Inference Methods 
14.4.4. Semantic Networks 

14.5. Robotics

14.5.1. Robot Morphology 
14.5.2. Mathematical Tools for Spatial Localization 
14.5.3. Cinematic Control 
14.5.4. Criteria for Implementing an Industrial Robot 

14.6. Modelling and Simulation

14.6.1. Modeling Using DEVS 
14.6.2. Modeling Random Inputs 
14.6.3. Generating Random Inputs 
14.6.4. Experiments and Optimization Design 

14.7. Implementing Cryptography in Technology Projects

14.7.1. Electronic Signatures 
14.7.2. Digital Certificates 
14.7.3. Data Encryption 
14.7.4. Practical Applications of Cryptography 

14.8. Other Trends

14.8.1. 3D Printing 
14.8.2. Drones 
14.8.3. Artificial Vision 
14.8.4. Augmented Reality

Module 15. Digital Business Strategy

15.1. Digital Strategy

15.1.1. Online Business Models 
15.1.2. Technology Strategy and Impact on Digital Innovation 
15.1.3. Strategic Planning of Information Technologies 
15.1.4. Strategy and the Internet 

15.2. Sourcing Strategy

15.2.1. Tools to Develop Sourcing Strategies 
15.2.2. Cloud Computing 
15.2.3. IT Sourcing Management 

15.3. IT Governance

15.3.1. Current Trends Analysis and Best Practices in IT Function 
15.3.2. Challenges and Key Decision in Management 
15.3.3. Management Procedures, Requirements, Strategies and Models for Outsourcing 

15.4. Social Business

15.4.1. Web 2.0 Strategic Vision and Its Challenges 
15.4.2. Convergence Opportunities and ICT Trends 
15.4.3. How to Monetize Web 2.0 and Social Media 
15.4.4. Mobility and Digital Business 

15.5. Business Process Management

15.5.1. Business Management by Processes 
15.5.2. Processes Reengineering 
15.5.3. Corporate Information Systems 

15.6. Company Systems Based on Internet Collaboration

15.6.1. Customer Management Systems: Customer Relationship Management (CRM) 
15.6.2. Supply Chain Management Systems 
15.6.3. E-Commerce Systems 

15.7. Knowledge Management and Enterprise Collaboration Systems

15.7.1. Content Management 
15.7.2. Collaborative Work and Employee Portals 
15.7.3. Knowledge Management Policies and Processes 

15.8. Effective Organization for Systems Drive

15.8.1. IT Governance 
15.8.2. Implementation Risks 
15.8.3. Exploitation Risks

Module 16. Social Media and Community Management

16.1. Web 2.0 or the Social Web

16.1.1. Organization in the Age of Conversation 
16.1.2. Web 2.0 Is All About People 
16.1.3. New Environments, New Content 

16.2. Digital Communication and Reputation

16.2.1. Crisis Management and Corporate Reputation Online 
16.2.2. Online Reputation Report 
16.2.3. Netiquette and Good Practices on Social Media 
16.2.4. Branding and Networking 2.0 

16.3. General, Professional, and Microblogging Platforms

16.3.1. Facebook 
16.3.2. LinkedIn 
16.3.3. Twitter 

16.4. Video, Image, and Mobility Platforms

16.4.1. YouTube 
16.4.2. Instagram 
16.4.3. Flickr 
16.4.4. Vimeo 
16.4.5. Pinterest 

16.5. Corporate Blogging

16.5.1. How to Create a Blog 
16.5.2. How to Create a Content Plan for Your Blog 
16.5.3. Content Curation Strategy 

16.6. Social Media Strategies

16.6.1. Corporate Communication Plan 2.0 
16.6.2. Corporate PR and Social Media 
16.6.3. Analysis and Evaluation of Results 

16.7. Community Management

16.7.1. Functions, Duties, and Responsibilities of the Community Manager 
16.7.2. Social Media Manager 
16.7.3. Social Media Strategist 

16.8. Social Media Plan

16.8.1. Designing a Social Media Plan 
16.8.2. Defining the Strategy to Be Followed in Each Medium 
16.8.3. Contingency Protocol in Case of Crisis

Module 17. Data Science and Big Data

17.1. Data Science and Big Data

17.1.1. Impact of Big Data and Data Science on Business Strategy 
17.1.2. Introduction to Command Line 
17.1.3. Problems and Solutions in Data Science 

17.2. Data Hacking Languages

17.2.1. SQL Databases 
17.2.2. Introduction to Python 
17.2.3. Programming in R 

17.3. Statistics

17.3.1. Introduction to Statistics 
17.3.2. Linear and Logistic Regression 
17.3.3. PCA and Clustering 

17.4. Machine Learning

17.4.1. Model Selection and Regularization 
17.4.2. Random Trees and Forests 
17.4.3. Processing Natural Language 

17.5. Big Data

17.5.1. Hadoop 
17.5.2. Spark 
17.5.3. Collaborative Recommendation and Filtering Systems 

17.6. Data Science Success Stories

17.6.1. Customer Segmentation Using the RFM Model 
17.6.2. Experiment Design Application 
17.6.3. Supply Chain Value: Forecasting 
17.6.4. Business Intelligence 

17.7. Hybrid Architectures in Big Data

17.7.1. Lambda Architecture 
17.7.2. Kappa Architecture 
17.7.3. Apache Flink and Practical Implementations 
17.7.4. Amazon Web Services 

17.8. Big Data in the Cloud

17.8.1. AWS: Kinesis 
17.8.2. AWS: DynamosDB 
17.8.3. Google Cloud Computing 
17.8.4. Google BigQuery

Module 18. Web Design, Usability and User Experience

18.1. UX Design

18.1.1. Information Architectures 
18.1.2. SEO and Analytics for UX 
18.1.3. Landing Pages 

18.2. Technical Terms in UX Design

18.2.1. Wireframe and Components 
18.2.2. Interaction Pattern and Navigation Flow 
18.2.3. User Profiles 
18.2.4. Process and Process Funnel 

18.3. Research

18.3.1. Research in Interface Design Projects 
18.3.2. Qualitative and Quantitative Approach 
18.3.3. Announcing Research Results 

18.4. Digital Design

18.4.1. Digital Prototype 
18.4.2. Axure and Responsive 
18.4.3. Interaction Design and Visual Design 

18.5. User Experience

18.5.1. User Focused Design Methodology 
18.5.2. User Research Techniques 
18.5.3. Involving Customers in the Process 
18.5.4. Shopping Experience Management 

18.6. Designing the User Experience Strategy

18.6.1. Content Trees 
18.6.2. High-Fidelity Wireframes 
18.6.3. Component Maps 
18.6.4. Usability Guides 

18.7. Usability Evaluation

18.7.1. Usability Evaluation Techniques 
18.7.2. Viewing Data 
18.7.3. Presenting Data 

18.8. Customer Value and Customer Experience Management

18.8.1. Using Narratives and Storytelling 
18.8.2. The Co-Marketing Strategy 
18.8.3. Managing Content Marketing 
18.8.4. The ROI of Customer Experience Management

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"