Mediante este programa, profundizarás en los métodos de desarrollo para planes de intervención comunitaria y atención primaria, así como en su implementación” 

En un contexto global en el que es necesario dar solución a continuas problemáticas sanitarias emergentes, las labores de Health Promotion and Evaluation se vuelven imprescindibles. Fomentar hábitos y entornos que permitan a las personas mejorar su calidad de vida, implica el desarrollo de campañas de educación y políticas públicas que apoyen estilos de vida saludables. 

En diversos países, como Estados Unidos o Australia, se han desarrollado ejemplos de buenas prácticas con relación a este ámbito. Una de ellas ha combatido la Obesidad Infantil a través de estrategias como involucrar a los padres, escuelas y comunicades en la promoción de hábitos de alimentación mejores y una mayor actividad física. En otros casos, se ha priorizado el cuidado del bienestar mental y emocional en niños, jóvenes y adultos.  

Este programa 100% online ofrece a los médicos la oportunidad de ponerse al día sobre las técnicas y herramientas más disruptivas en la Health Promotion and Evaluation. Así, los egresados pueden desarrollar competencias para analizar problemáticas, con el fin de identificar las causas subyacentes y diseñar intervenciones específicas. A su vez, el temario ahonda en el proceso de evaluación de estas iniciativas aplicando las herramientas y modelos optimizados para cada caso. Esto incluye el monitoreo de indicadores de salud, la recolección de datos cualitativos y cuantitativos, y la realización de estudios de impacto 

Asimismo, el alumnado de TECH puede desarrollarse conocimientos de manera personalizada, sin horarios preestablecidos y adaptando el tiempo de estudio a su rutina. Asimismo, el itinerario académico les brinda la oportunidad de capacitarse junto a los mejores expertos del ámbito sanitario y a través de la innovadora metodología Relearning. También, se analizan procedimientos complejos mediante métodos avanzados como los casos de estudios.

Amplía tus conocimientos en evaluación de la efectividad y la relevancia de los modelos de activos en salud en distintos contextos y poblaciones a través de un programa de excelencia académica”

Este Postgraduate certificate en Health Promotion and Evaluation contiene el programa científico más completo y actualizado del mercado. Sus características más destacadas son:  

• El desarrollo de casos prácticos presentados por expertos en Salud Pública y Gestión de la Salud.
• Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional 
• Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje 
• Su especial hincapié en metodologías innovadoras  
• Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual 
• La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Ahondarás en la elaboración de programas de sensibilización para fomentar la participación comunitaria en diferentes iniciativas de Salud Pública” 

El programa incluye en su cuadro docente a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio. 

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Especialízate con una metodología 100% online, a tu ritmo, sin horarios y de forma cómoda, mediante un temario exhaustivo"

 

Desarrollarás estrategias que potencian el trabajo en red y la colaboración interdisciplinar entre profesionales de la salud, servicios sociales y educación gracias a TECH"

The syllabus of this program has been designed respecting the quality maxims with which TECH identifies itself. At the same time, it has been based on the requirements and demands of the teaching team of this program. The syllabus offers an in-depth vision of the methods of idea generation and design of health promotion campaigns, as well as community intervention and Primary Care. It also emphasizes the importance of implementing literacy campaigns in this area and targeting them mainly to the most vulnerable groups.   

You will have at your disposal a quality syllabus designed with TECH's commitment to offer an academic specialization of excellence”

Module 1. Health Promotion and Evaluation

1.1. Health Literacy and Development of Literacy Tools and Models

1.1.1. Relationship between Literacy and Health  Improving Health Outcomes of the Population
1.1.2. Design and Implementation of Health Literacy Programs Targeting Vulnerable Groups and Marginalized Communities
1.1.3. Effective Communication Strategies Adapted to Different Cultural and Linguistic Contexts
1.1.4. Evaluating the Effectiveness of Health Literacy Programs through the Application of Appropriate Evaluation Tools and Models
1.1.5. Integrating Health Literacy into Public Health Policies and Programs
1.1.6. Research and Development of New Technologies and Digital Tools to Improve Health Literacy and Health Promotion in Digital Environments

1.2. Salutogenesis, a Model of Health Assets

1.2.1. Salutogenesis: Health Promotion Approach
1.2.2. Health Asset Models
1.2.3. Practical Applications of Health Asset Models in the Planning, Implementation and Evaluation of Health Promotion Interventions
1.2.4. Evaluation of the Effectiveness and Relevance of Health Asset Models in Different Settings and Populations
1.2.5. Design and Implementation of Strategies Based on Salutogenesis and Health Asset Models to Promote Health and Wellness in Different Settings and Communities

1.3. Community Intervention and Community-oriented Primary Care

1.3.1. The Scope of Community Intervention and Primary Care: Promoters of Health and Wellness in the Population
1.3.2. Implementation and Evaluation of Community Intervention Projects in Different Contexts and Populations: Principles of Equity, Participation and Sustainability
1.3.3. Comprehensive Approach: Networking and Interdisciplinary Collaboration between Health Professionals, Social Services, Education and other Sectors
1.3.4. Tools and Strategies for Health Promotion, Disease Prevention and the Promotion of Healthy Lifestyles in the Community
1.3.5. Importance of Participation, Community Empowerment and Health Equity: Fundamental Principles for Improving the Quality of Life of the Population
1.3.6. Identifying and Addressing the Social Determinants of Health and Health Inequalities: Equity and Justice in Access to Health and Welfare Services
1.3.7. Critical Reflection on Health Policies and Programs in Community and Primary Care: Improvement and Adaptation to the Needs and Demands of the Population

1.4. Community Intervention Programs with an Ethical and Equitable Perspective

1.4.1. Ethics in Public Health
1.4.2. Principles of Equity in Community Intervention
1.4.3. Interprofessionalism in Community Intervention: Creation of International Strategic Alliances
1.4.4. Potential of Information and Communication Technologies (ICTs) and e-Health for the Promotion of Health
1.4.5. Implementation of e-Health Strategies in Community Intervention Programs

1.5.  Health Promotion and Protection at the Local Level from an International Approach

1.5.1. Intersectoriality
1.5.2. Social Map
1.5.3. Social Actors of the Community from Different Sectorial Areas and the Administration
1.5.4. Research Guidelines, Time, Universe, and Sample
1.5.5. Universal, Replicable, Multi-center Collaborative Models
1.5.6. Indicators of Assessment
1.5.7. Research and Action of Replicable Collaborative Models

1.6. Research in Social and Community Participation

1.6.1. Community and Social Participation
1.6.2. Research and Action in Community and Social Participation
1.6.3. Interdiscipline, Transdiscipline, Eco-Environmental, Sustainable and Sustainable
1.6.4. Key Families and Strategic Groupings in the Community
1.6.5. Fundamentals of Research and Action Appropriate to Each Place
1.6.6. Quantitative and Qualitative Evaluation Measures
1.6.7. Focus Groups
1.6.8. Indicators and Utilization
1.6.9. Strategic Indicators Appropriate to Each Site
1.6.10. Health Team Involved in Research and Action
1.6.11. The Scope of the Action Research
1.6.12. Evaluation of the Sample

1.7. Methods of Idea Generation and Design of Health Promotion/Health Education (HPE) Campaigns

1.7.1. Methods of Generating Ideas for the Design of Health Promotion, Health Education and Disease Prevention Campaigns
1.7.2. Analysis of the Specific Needs and Characteristics of the Target Audience in Order to Adapt Communication and Promotion Strategies to their Needs and Preferences
1.7.3. Creative Tools and Techniques to Generate Innovative and Effective Ideas in the Design of Health Promotion Campaigns
1.7.4. Educational Messages and Materials: Clear, Informative and Persuasive
1.7.5. Evaluating the Effectiveness of Health Promotion Campaigns: Adjustments to Improve Results

1.8. Complex Models and Methods in Health Education

1.8.1. Theory of Change: Determinants of Human Behavior and Strategies to Change them towards Healthier Behaviors
1.8.2. Social Determinants of Health Approach: Sociopolitical, Economic and Cultural Factors in Influencing the Health of Populations Addressing Inequities
1.8.3. Community Empowerment Models: Strengthening Communities to Make Healthy Decisions and Achieve Positive Changes in their Environment
1.8.4. Theories of Health Behavior: Beliefs, Attitudes and Motivations of People
1.8.5. Participatory Methods in Health Education: Involving People and Communities in the Design, Implementation and Evaluation of Health Programs Collaboration and Autonomy

1.9. Elaboration, Development and Design of Programs in Health Education

1.9.1. Design and Development of Health Education Programs: Identification of Needs, Formulation of Objectives, Selection of Methods and Intervention Strategies and Planning of Activities
1.9.2. Implementation Strategies: Accessibility, Equity and Sustainability of Health Programs
1.9.3. Partnerships and Collaborations with Relevant Institutions and Organizations to Strengthen Health Program Implementation
1.9.4. Continuous and Systematic Evaluation of Health Program Implementation: Identification of Challenges, Necessary Adjustments, and Opportunities for Improvement
1.9.5. Active Participation of the Community in the Implementation of Health Programs: Fostering Community Ownership and Sustainability of the Actions Carried Out
1.9.6. Ethical Principles that Govern the Implementation of Health Education Programs: Ethics and Responsibility towards the Communities and Beneficiary Populations

1.10. Research and Evaluation of the Impact of Collaborative and Educational Models

1.10.1. Health Research: Protocol Development, Data Collection and Analysis, and Scientific Report Writing
1.10.2. Evaluation of the Impact of Educational Programs on the Health of the Population, use of Qualitative and Quantitative Evaluation Tools
1.10.3. Importance of Interdisciplinarity in the Design and Evaluation of Health Education Projects Collaboration Among Professionals as an Enhancer of Results
1.10.4. Effective Communication of Research and Evaluation Results to Health Professionals and the General Community

Join now this 6-week TECH program, where you will develop cutting-edge skills to optimize your professional practice”