Advances in new technologies favor the creation of communication channels that make it possible to reach a wider audience immediately"

Journalism studies are one of the most demanded in all universities, since this profession has a great influence on the population and has gained great prominence since its beginnings. Journalism involves different branches: social, cultural, economic, sports, international, events, conflicts... This makes it necessary for professionals in this sector to specialize in order to tell stories in the most appropriate way in each case. 

Additionally, the transmission of information can be carried out through different media. In particular, this advanced master’s degree aims to teach students journalism and digital communication, as well as community management, professions with a high labor demand and wide competition. Today, the Internet is the most powerful communication channel that exists, and social networks have been a revolution in the way organizations relate to each other. 

Throughout this specialization, the student will learn all of the current approaches to the different challenges posed by their profession. A high-level step that will become a process of improvement, not only on a professional level, but also on a personal level.  

This challenge is one of TECH's social commitments: to help highly qualified professionals to specialize and to develop their personal, social and labor competencies during the course of their training.   

We will not only take you through the theoretical knowledge we offer, but we will introduce you to another way of studying and learning, one which is simpler, more organic, and efficient. We will work to keep you motivated and to develop your passion for learning, helping you to think and develop critical thinking skills. And we will push you to think and develop critical thinking.   

This advanced master’s degree is designed to give you access to the specific knowledge of this discipline in an intensive and practical way. A great value for any professional.
Furthermore, as it is a 100% online specialization, the student decides where and when to study. Without the restrictions of fixed timetables or having to move between classrooms, this course can be combined with work and family life.  

An educational program created for professionals who aspire to excellence that will allow you to acquire new skills and strategies in a smooth and effective way"

This advanced master’s degree in Digital Journalism and Community Management  contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software.
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand. 
• Practical cases presented by practising experts.
• State-of-the-art interactive video systems.
• Teaching supported by telepractice. 
• Continuous updating and retraining systems.
•  Self-regulated learning: full compatibility with other occupations.
• Practical exercises for self-evaluation and learning verification.
• Support groups and educational synergies: questions to the expert, debate and knowledge forums.
• Communication with the teacher and individual reflection work.
• Content that is accessible from any fixed or portable device with an Internet connection.
• Supplementary documentation databases are permanently available, even after the program.

A deep and complete immersion in the strategies and approaches in Journalism, Digital Communication and Community Management"

Our teaching staff is made up of working professionals. In this way, we ensure that we provide you with the educational update we are aiming for. A multidisciplinary team of qualified and experienced professionals in different environments, who will develop the theoretical knowledge in an efficient way, but, above all, will provide the specialization with the practical knowledge derived from their own experience: one of the differential qualities of this advanced master’s degree.

The efficiency of the methodological design of this master's degree, enhances the student's understanding of the subject. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of easy-to-use and versatile multimedia tools that will give you the necessary skills you need for your specialization.

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, we will use telepractice learning. With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.   

We have the best teaching methodology and a multitude of simulated cases that will help you learn in real situations"

Specializing in Digital Journalism and Community Management will give a plus to the visibility of your CV"

Our objective is to train highly qualified professionals for work experience. An objective that is complemented, moreover, in a global manner, by promoting human development that lays the foundations for a better society. This objective is focused on helping professionals reach a much higher level of expertise and control. A goal that you will be able to achieve thanks to a highly intensive and detailed course.

If your goal is to improve in your profession, to acquire a qualification that will enable you to compete among the best, then look no further: Welcome to TECH”  

General Objectives

• Achieve the necessary knowledge to write and transmit information through different journalistic genres, in digital format
• Acquire the necessary knowledge to communicate adequately in all areas, channels and networks, using the appropriate languages for each communication style

Specific Objectives

• Describe the main research trends in social communication, as well as their different models
• Know and understand the sources of knowledge of scientific research
• Know and analyze the elements that make up communication
• Know and understand the origins of the study of communication
• Analyze the different aspects of the communicative behavior
• Describe the main concepts of communication in groups and organizations
• Master journalistic tradition from its origins to the present day, with a focus on the main methods of communication, journalists and important news coverage
• Analyze the types of newspapers that exist and their contents
• Document information processes and handle new technologies related to document processing
• Learn the main journalistic tools and their selection criteria
• Report and act on public opinion, using all the methods, languages and technological tools available to journalism today (press, radio, television and networks)
• Learn and analyze the elements of a newspaper
• Organize complex communicative knowledge in a coherent manner and its relationship with other social and human sciences
• Relate the main milestones and trends in the history of communication to their impact and influence on society
• Understand the nature and communicative potential of images
• Know the determinants of effective communication to large and small audiences, including nonverbal communication and the use of body language
• Analyze the persuasiveness of advertising through images
• Have an in-depth knowledge of editorial and journalistic design
• Analyze the different levels and components that form the Spanish linguistic system, as well as the discursive products that are framed in the different textual typologies
• Identify similarities and differences between the oral code and the written code
• Know and master the strategies of coherence, cohesion and adequacy in the elaboration of texts
• Distinguish the different phases of the writing process
• Analyze the text and its linguistics
• Develop an in-depth knowledge of communication in the past and current communication
• Communicate and inform in the language of the press, through the mastery of its various journalistic genres
• Make decisions related to informative tasks, production and editing, which come up in the search for the latest information
• Produce periodical publications in both paper and digital formats
• Write journalistic pieces on time and in a form that accords with the specifications of the different informative(news), interpretative (chronicle, interview and report) and opinion (editorial, column, article, etc.) genres
• Get to know and analyze journalistic genres
• Make knowledge, ideas and informative debates available to society through a variety of journalistic methods and media
• Learn about the historical evolution of contemporary Spanish, European and international journalistic methods and traditions based on the analysis and research of the messages they transmit and their social impact
• Understand the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
• Learn and analyze the concept of journalistic chronicle
• Learn and analyze the concept of journalistic reporting
• Make decisions related to informative tasks, production and editing, which come up in the search for the latest information
• Produce periodical publications in both paper and digital formats
• Learn about the tradition and historical background of written communication technology and journalistic design
• Get to know the initial forms of writing
• Assess the suitability of new periodical publications
• Get to know the particular features that define the magazine as a medium of written journalism, its typology and the segmentation of its market
• Produce periodical publications in both paper and digital formats
• Learn about the tradition and historical background of written communication technology and journalistic design
• Analyze and identify the different components of a magazine
• Get to know the magazine, its specific features and the publishing market
• Make knowledge, ideas and informative debates available to society through a variety of journalistic methods and media
• Learn about the historical evolution of contemporary Spanish, European and international journalistic methods and traditions based on the analysis and research of the messages they transmit and their social impact
• Appropriately identify and use all kinds of sources that are significant to the study of information and communication
• Get to know and analyze the information business
• Understand the structure of the media and their main formats as expressions of the lifestyles and cultures of the societies in which they play their public role
• Understand the importance of the Internet in the research work in the field of Communication Sciences
• Gain knowledge about the new professionals 2.0
• Gain knowledge of digital journalism in its formats and contents
• Use information and communication technologies and techniques in the different combined and interactive media or media systems
• Prepare the student to take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications
• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, in its application to specific cases
• Train the student to have the ability to analyze, process, interpret, elaborate and structure digital communication
• Qualify the student to analyze and optimize the utilization of new ways and 
• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, in its application to specific cases
• Be able to analyze, process, interpret, elaborate and structure digital communication
• Enable the student to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Understand the importance of social media and e-mobile as a support and commercial revolution and use these tools to achieve advertising and public relations objectives
• communication strategies of digital media by the advertising and public relations professional
• Understand the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Encourage creativity and persuasion through different supports and different means of communication
• Know the features, forms and processes of advertising languages and other forms of persuasive communication
• Know the relevant and appropriate tools for the study of advertising and public relations
• Know the fields of Advertising and Public Relations and their processes and organizational structures
• Identify the roles of advertising and public relations professionals, as well as the main skills required in the performance of their professional practice
• Identify the fundamental principles of human creativity and its application in the different forms of persuasive communication
• Recognize the sociological, economic and legal aspects that influence advertising communication and the development of public relations
• Be able to deal with the informative treatment of scientific advances in an understandable and effective way
• Be able to relate advertising and public relations coherently with other social and human sciences
• Analyze the main characteristics and processes of strategic and applied political communication
• Manage existing tools to contribute to the successful positioning of the company in the Lines and offline environment 
• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, via its application to specific cases
• Be able to analyze, process, interpret, elaborate and structure digital communication
• Be able to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Know how to apply advertising communication research techniques
• Organize research and communication work in digital media
• Master the strategies and tools for Internet research, knowing the different formats, supports and data storage sites in the service of advertising and public relations
• Know and understand the importance of the Internet in the research work in the field of advertising and public relations
• Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Recognize the elements, forms and processes of advertising languages and other forms of persuasive communication
• Recognize significant and appropriate tools for the study of advertising and public relations
• Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
• Assume the role of a creative editor within an advertising agency or advertising department in a company or institution
• Have the skills to carry out the role of a creative editor within an advertising agency or advertising department in a company or institution
• Understand the nature and communicative potential of images and graphic design
• Know the creative advertising process
• Prepare advertising pieces in due time and form according to the specifications of the different advertising and public relations genres
• Have skills to perform the professional role of art director within an advertising agency or an advertising department of a company or institution
• Participate in the creation of audiovisual advertising
• Encourage creativity and persuasion through different supports and different means of communication
• Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
• Understand the nature and communicative potential of images and graphic design
• Know how to use information and communication technologies and techniques in the different combined and interactive media or media systems
• Encourage creativity and persuasion through different supports and different means of communication
• Know the features, forms and processes of advertising languages and other forms of persuasive communication
• Enable the student to relate advertising and public relations in a coherent manner with other social and human sciences
• Enable the student to foster creativity and persuasion through different formats and media
• Train the student to understand the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
• Prepare the student to know the significant and appropriate tools for the study of advertising and public relations
• Enable the student to develop as a professional in advertising and public relations subject to the legal and ethical standards of the profession
• Get to know the communications department within companies and institutions
• Be able to apply the necessary techniques for the management of a communications department within companies and institutions.
• Know how to organize events in the private and public sphere, following protocol guidelines
• Recognize the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Know how to reflect with theoretical soundness and empirical rigor on the processes by which the advertising and public relations professional helps build and express public opinion
• Identify multiple expressions, phenomena and processes of public opinion
• Relate advertising and public relations in a coherent manner with other social and human sciences

We are the largest online university in the world and we want to help you improve your future"